By Watchfire Signs Anyone who has ever tried to photograph an LED sign or digital billboard knows that it can be a challenge. You want photos that showcase the vibrant messages LED signs can display. With a few simple adjustments to your camera, you can avoid pictures that show tiling […]
Other News
Cowlbeck on Logos and Fine Detail
Chris Cowlbeck is a busy guy. He runs Look Billboards a rural Oklahoma out of home company as well as the IBOUSA. In his spare time Chris moonlights as a scarecrow and blogs on billboard ad design at his company’s website. Today Chris writes about logos and billboard design. A good corporate logo […]
Formetco hires Poage as Safety Director
Formetco, Inc., the largest full-service supplier to the outdoor advertising industry, is pleased to announce the addition of Jim Poage as Safety Director. Jim brings over 20 years of experience in the creation and implementation of safety programs in numerous industries to Formetco. He is a professional trainer on a […]
Company of the Day – Ad Source Outdoor
Company: Ad Source Outdoor Headquarters: 131 State St. Lake Charles, LA 70605 Markets: Southwest Louisiana Phone: 337.477.4470 Email: dgaspard@adsourceoutdoor.com AdSource Outdoor Advertising Company is the fastest growing billboard provider in Southwest Louisiana. With over 50 years of experience they strive to allow advertisers to deliver their message with maximum impact. AdSource was founded […]
Donna Desmond on billboard values and condemnation
Donna Desmond is a business appraiser who had specialized in out of home advertising valuations since the early 1990s. She started Donna Desmond Associates, in Los Angeles in 1997. She is a renowned expert in the economics and valuation of outdoor advertising assets. Desmond has prepared hundreds of appraisals of billboard assets […]
Company of the Day: Admiral Outdoor Advertising
Company: Admiral Outdoor Advertising, LLC Market: Duplin County, North Carolina. Headquarters: 5752 S. US Highway 117, PO Box 160, Wallace, NC 28466 Phone: 910-285-1047 Email: Info@admiraloutdoor.com Admiral Outdoor operates a billboard plant in Duplin County in eastern North Carolina. The company was started in 2006 when owner Pete Murphy was […]
Lamar Advertising Expands Media Footprint in Cleveland
Baton Rouge, LA – January 10, 2017 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest out of home advertising companies in North America, today announced its new transit advertising contract with the Greater Cleveland Regional Transit Authority (RTA) for a five-year term. The agreement commenced January 1, 2017, […]
Why Outdoor Advertising Is Not at War with Digital Advertising
Insider thanks Kevin Bartanian EVP, Sales & Business Development at StandardVision for allowing us to reprint his article. There are several spurts of development in the Outdoor Advertising (OOH) space causing much buzz and excitement. Better metrics, more VC money for tech startups in the sector, quality inventory, and automated buying platforms […]
Company of the Day: Adams Outdoor Advertising
Company: Adams Outdoor Advertising Markets: Illinois, Michigan, North Carolina, Pennsylvania, South Carolina, Virginia, Wisconsin. Headquarters: 500 Colonial Center Parkway, Suite 120, Roswell, GA 30076 Phone: 770-333-0399 Adams Outdoor Advertising operates an out of home plant in 7 eastern and midwest states. Adams was founded by Steve Adams in 1983 […]
Vehicle Recognition Campaign for Bermuda Tourism
Media Agency Group and Bermuda Tourism are using car recognition technology to deliver tailored digital billboard ads in London. The car digital billboard is in London at Holland Park roundabout (near Westfield shopping centre). A camera on the digital billboard recognizes cars valued at more than $50,000 dollars which are […]