Burkhart and Extra Credit Projects have posted a terrific 1 minute video on how a billboard design moves from concept to art to mockups to vinyl. Fun to watch the Burkhart and Extra Credit Projects creatives at work. Paid Ad
Other News
Driverless Car Update
Don’t underestimate the ability of politicians to get it wrong when it comes to driverless cars. There’s a bill in the Massachusetts legislature which would tax driverless cars by the mile, allow municipalities to ban driverless cars and require that all driverless cars be emission free! A bad approach to […]
Best Wishes Conner Poe
Conner Poe is stepping down as President of the Outdoor Advertising Association of Georgia to take a position as Vice President of Government Affairs of Norfolk Southern Railroad. We can think of no better way to send him off than with an image generated by Billboardface, a smartphone app which […]
Clear Channel Outdoor – Chicago Wins Award for Ethical Business Practices
January 19, 2017 Chicago, IL — Clear Channel Outdoor Americas (CCOA), (NYSE: CCO), a subsidiary of iHeartMedia, Inc., today announced that its Chicago Division was awarded the prestigious Torch Award from the Better Business Bureau (BBB). The Torch Award for Marketplace Ethics is the most prominent award the BBB presents to a business. […]
Winning strategies for out of home sales calls.
Andrea Messimer Henley has 20 years experience in out of home advertising sales. Today Andrea reviews winning strategies for the three types of out of home sales calls. First appointment. The 1,2,3 strategy. Probe to find two needs and one want. Uncovering multiple client needs will always close the deal. […]
OOH Media Is Not Your Parent’s Split Level Ranch
By Nick Coston Back in fall of 2001, when I moved from magazine ad sales to OOH sales, I sold 14 x 48 bulletins on I 95 north of Baltimore, for $3,500 per month. No mobile tech add-ons, no eyes-on weekly impressions, no Radar, no real-time vehicle detection data, no […]
ISCO on Outdoor Advertising Design
This week’s out of home design tips come from a blog post by Michael Baily, Graphic Designer, Independent’s Service Corp. Insider wishes to thank Allen Atkins of ISCO for permission to reprint. Here we have two billboard designs from an advertiser new to out of home advertising. These two […]
Company of the Day: Arena Outdoor
Company: Arena Outdoor Advertising Markets: Nevada. Headquarters: 1380 US Highway 95A N, Suite 2-209, Fernley, NV 89408 Phone: 775-835-4250 Email: rk@arenaoa.com Arena Outdoor operates a billboard plant in Northern Nevada. The company’s founder is Robert Kennerson. The company has been building signs in Nevada along I-80 near the towns of […]
Out of Home In The Era of Big Data
By Matthew Noll, Marketing Communications Manager, EMC Outdoor Byte, KilobyteMegabyte, Gigabyte, Terabyte, Petabyte, Exabyte, Zettabyte, Yottabyte, Brontobyte, Geopbyte. (Yup… Brontobyte…Sounds like something from the Flintstones, but ok, sure…) We’ve all heard about Big Data, it’s everywhere in the news. But what does this all mean for Out of Home? Let’s start with establishing a sense […]
Fonts and Billboard Design
By Chris Cowlbeck Some people know a font as a stone receptacle full of water used in baptisms at churches. Before computers, most folks had no idea what a font in design might have been, not to mention what a good one was. Fonts are used in typesetting in the […]
