Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company: JGI Outdoor Markets: Texas Address: 525 Park Grove, Katy Texas, 77450 Phone: 281-992-2828 JGI Outdoor is a privately held company which operates billboards in Texas. The company was started in 1994 by John P Gannon with the acquisition of forty billboards. Today the company has over 700 billboards in […]
By Howard Greiner, President, Buntin Out of Home I read, with interest, a recent article regarding various pricing strategies taken in the OOH industry – past and present. It sparked for me an opportunity to weigh in on the service: value quotient at all ends of the compensation spectrum – […]
Insider saw this video from Outfront featuring their New York City market. Video is a terrific way to promote your boards and territory. It’s easy to shoot footage with an iphone or drone and upload it to facebook. [wpforms id=”9787″] Paid Advertisement
The State Journal reports that Lamar is suing the city of Weston, West Virginia in response to rejection of a billboard permit. The Lewis County School Board approved a Lamar plan to put a billboard on school property in August 2016. The city asked Lamar and the school board to […]
Lots happening with the Lamar/Pittsburg dispute over the Mount Washington Banner sign. Lamar changed the sign vinyl. Pittsburg’s Mayor has engaged in a twitter war with Sprint executive Mark Nachman over the issue. Here’s Nachman’s original tweet And then Mayor Peduto got involved. And the war was on. Lamar […]
Company: Island Displays Markets: Turks and Caicos Headquarters: Turtle Cove, Providenciales, Turks and Caicos Islands, BWI Phone: 770-313-9691 Email: patti@islanddisplays.tc Island Displays operates a plant of sixteen two sided 12′ by 6′ billboards structures which are within the right of way of the main highway on Turks and Caicos. Turks […]
Just when Madison Avenue thought it had Millennials (also known as Gen Y) figured out, brands are now concerning themselves with the habits of Gen Z. Comprised of young people between ages 14-23, the next generation of consumers has grown up in a connected world where access to information is […]
We wrote Tuesday about the Outfront/American Royal billboard campaign which has inflatable ribs. Here’s a one minute video showing the installation together with some priceless bystander reactions. Come see the World's Largest Rack of Ribs on I-35 south of downtown! Then Live LARGE Sept. 1-3 at the Speedway #AR2017BBQ @SmithfieldBrand […]
Insider’s take: Here’s the press release for a Peter J Solomon-advised capital raise by PatientPoint. This is the second out of home investment for Searchlight Capital, which has also invested in Ocean Outdoor U.K., one of Britain’s largest digital billboard companies. The value of this business will depend heavily […]
