NEW YORK, July 5, 2017 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT) announced today that it has completed an asset swap with Independent Outdoor Network. The Company acquired digital billboards in the Boston designated market area (DMA) in exchange for static billboards in four non-metro market clusters considered not strategic to […]
Other News
Feds Block Sale of Sponsorships on Traffic signs
Federal regulators blocked a plan to sell commercial corporate sponsorships of official traffic signs in Texas. The Texas Department of Transportation (TxDOT) pitched a proposal to auction one-third of the space on electronic freeway signs to corporate sponsors, which would look like this: The Tx-DOT proposal required federal approval, which […]
Company of the Day – InterState Outdoor, Inc.
Company: InterState Outdoor, Inc. Headquarters: 1009 S. Pollock, Selma NC 27576 Market: North Carolina Phone: 800.232.9072 Email: warren@interstateoutdoor.net Interstate Outdoor is a family owned and operated company, headquartered in Selma, North Carolina. Their service area currently covers 40 counties including most of eastern North Carolina with over 1,000 faces. Their […]
Billboards Increase Sales for Eufaula Restaurants
Insider’s take: We like to tell clients that out of home advertising works but usually the only things we send them are contracts and invoices. When was the last time you celebrated success with one of your clients. The post below from Durden Outdoor’s website is a good example. […]
Gina Lin Stratford on How Geopath’s New Tools Help Sales
Geopath SVP Scott Fiaschetti moderated a panel at Lookout2017 on Geopath’s new data design tools. Insider doesn’t have an ad tech background and sometimes his eyes glaze over when data acronyms get thrown around. His ears perked up, however, when he heard Yesco’s Director of National Sales Gina Lin Stratford […]
Company of the Day: Joyce Outdoor
Company: Joyce Outdoor Advertising Markets: New Jersey, Chicago, Pennsylvania Headquarters: 800 James Avenue, Scranton, PA 18510 Phone: 570-871-0311 Email: info@joyceoutdoor.com Joyce Outdoor Advertising operates billboards, digital signs and wallscapes in New Jersey, Chicago and Pennsylvania. Insider talked with the company’s owner Kevin Joyce. Kevin is the only person Insider knows who practiced basketball on a hoop made of […]
Billboard Coating Purifies Air.
Vincent Printing Co. has entered into an agreement with PURETi Group, LLC to market a specialty coating that transforms outdoor advertising materials into light- activated air purifiers. Vincent’s EnhanceAir, Powered by PURETi is to be exclusively sold in the U.S. out of home space by Vincent Printing. “We are excited […]
Cannes OOH Inspire?
This article first appeared in LinkedIn and is republished with permission from the author and Clear Channel Outdoor Americas. Sean Mccaffrey, EVP / Client Strategy & Partnerships at Clear Channel Outdoor As the advertising world returns from the Côte d’Azur to conference rooms, while still others debate from […]
Billboard Insider turns two
July is the two year anniversary of Billboard Insider. We’ve come a long way in the past 24 months. You can see it in Billboardinsider.com views: July 2015 – 188 views. July 2016 – 18,843 views. July 2017 estd: 38,000 views Thanks you to Shelli Bergren of Outfront and […]
US Out of home stocks lag during second quarter.
US Out of home advertising stocks lagged the Standard and Poors 500 during the second quarter of 2017. A stock index consisting of Lamar, Outfront and Clear Channel Outdoor declined by 4.2% during the second quarter of 2017 while the Standard and Poors 500 was up 2.7% for the quarter. […]