Searching for new revenue, some states have contemplated commercial advertising on official traffic signs on the public right of way. US Senator Jerry Moran, R-KS, asked the next Secretary of Transportation about ads-on-the-road. Insider is providing the senator’s question and the reply from Elaine Chao, nominated by President Trump as Secretary […]
Other News
Why the Pasco Digital Sign Code is Bad
Last week Pasco County, Florida approved a digital sign code requiring a billboard to take down 6 faces for every new digital face they install. The sign code restricts digital flips to 15 seconds. Do you realize what a bad deal this is? For every 6 static faces which are […]
Company of the Day – Ashley Media
Company: Ashley Media Markets: Arkansas. Headquarters: 8100 Bicentennial Rd, North Little Rock, AR 72118 Phone: 501-851-4953 Email: toddashley@sbcglobal.net Ashley Media was founded in 1998 in North Little Rock Arkansaa by J.D. Ashley Sr and his son Todd Holsted Ashley, Sr. Ashley began with the construction of a 12′ by 40′ […]
Nancy Fletcher on the 2017 OAAA/Geopath Convention
Registration is open for LookOut, the 2017 OAAA/Geopath convention May 15-17, 2017 in New Orleans (https://lookout2017.com/ on the OAAA website). Insider asked Nancy Fletcher to reflect on highlights from last year’s convention and to talk about what to look forward to at this year’s convention. Nancy, what were some of […]
Company of the Day: Ashby Street Outdoor
Company: Ashby St Outdoor Markets: Kansas, Arkansas, Oklahoma Headquarters: 1855 Shelby Lane, Fayetteville, AR 72704 Phone: 479-442-0300 Ashby Street Outdoor was founded in April 2011 with the purchase of approximately 400 billboards in Arkansas, Missouri, Oklahoma from Fowler Media. In January 2016 the company purchased Clear Channel’s Fort Smith Arkansas and […]
Mass Court prohibits outdoor sign in Boston.
Beacon Hills Times reports that a Massachusetts appeals court has prohibited outdoor signage at 9 Bowdoin St in Boston. Defendants Hat 9 Bowdoin Realty and Sponsor Co, LLC had a appealed a 2015 ruling by Suffolk Superior court ordering the two billboards which were attached to the outside of the […]
Rate This Board by Blue Sky Digital Printing
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’ss rating is […]
5 Years Stock Returns for US Outdoor Companies
Insider put together a chart showing the performance of the Lamar, Outfront Media and Clear Channel Outdoor versus NASDAQ (the index of approximately 3,000 common stock listed on the NASDAQ stock exchange) . NASDAQ is a better benchmark for performance than the S&P 500 because Lamar, Clear Channel Outdoor and […]
Benefits of electronic messaging centers
By Samantha Martinez, Marketing Advisor at LED National We have a sign; why does my business need a message center? Consider for a moment the speed at which traffic passes by the average business. A motorist has only a few seconds to see and comprehend any given sign. For example, […]
JCDecaux Announces 2016 Revenue
JCDecaux released 2016 revenue figures. Street Furniture growing 5%. Transit growing 2% at pace with economy. Billboards up 1% so underperforming economy. US flat. UK Booming. Here are the charts. [wpforms id=”9787″]