Funeral services were held May 12 for Philadelphia billboard legend Terry Steen (1941-2017). His two-word motivational plea is displayed on memorial bulletins: “Try Harder.” A decade ago, Steen was diagnosed with Parkinson’s Disease. He pushed himself to remain physically active and mentally engaged, often exercising for hours a day […]
A notable landmark driving across the Gervais Street Bridge on your way into Columbia, S.C. is a Lamar owned billboard. The billboard sits on an island on the Congaree River which used to be owned by SCANA Corp. That property was deeded to the city of Columbia as part of a […]
In 2016, OAAA and Geopath established the annual Local Case Study Contest contest to generate quantifiable proof of the value of OOH within local ad communities. The response to the contest has been tremendous, and the 2017 winners were announced at the OAAA\Geopath National Convention + Expo in New Orleans,LA. The […]
Company: Evansville Outdoor Markets: Southwest Indiana Headquarters: 999 N Congress Ave, Evansville, IN 47715 Phone: 812-471-0809 Evansville Outdoor operates a 46 structure billboard plant in Southwest Indiana. The company is privately held. David Mounts is the company’s President.
Myron Laible chaired the state association lunch at the LookOut2017 convention Tuesday. Here’s what Insider learned. Don Avjean. Outfront eastern region VP. Lots of billboard proposals in New York including just compensation, a requirement that alcohol off billboards, a lighting bill a bill to increase the minimal digital flip to […]
OAAA presented 48 awards this week at the 75th OBIE Awards Show, held during the 2017 OAAA\Geopath National Convention + Expo in New Orleans, LA. The OBIE Awards recognize exceptional OOH advertising design. Twitter was honored with the first Platinum OBIE Award for its in-house #What’sHappening campaign. Looking to position itself […]
Company: Foster Interstate Media Markets: Illinois, San Francisco Headquarters: 1111 Broadway, Suite 1515, Oakland, CA 94607 Phone: 510-832-7070 Email: outdoor@fosterinterstate.com Chicago Digital Sign Foster Interstate Media was started in the mid-1990’s and has designed, built and operated numerous high profile wallscapes and displays in California and Illinois. The company’s major projects […]
May 16, 2017 (Washington, DC) – For each dollar spent on out of home (OOH) advertising, an average of $5.97 is generated in product sales, according to a new report released today by the Outdoor Advertising Association of America (OAAA). While radio, print, and digital display advertising receive a greater […]
Insider can summarize this week’s LookOut2017 convention in 5 quotes: OAAA CEO Nancy Fletcher on the successful defense against the Scenic America digital billboards lawsuit: “To date, OAAA has spent countless hours and $1.3 million in legal fees defending digital billboards, and we’re going to see this through to the […]
Supply-Side Platform Successfully Completes Availability Beta Test; Platform Among Largest in the U.S. May 15, 2017 12:32 PM Eastern Daylight Time COLUMBUS, Ohio–(BUSINESS WIRE)–DOmedia, the leading platform for buying and selling out-of-home (OOH) media, announced that its advanced inventory charting system is now tracking the availability of thousands of U.S. […]
