Out of Home advertising can lead the media industry as digital transformation moves from the digitization of analog media – “digital as a screen I can go to” – to the reinvention of traditional media – “digital coming to where I already am.” This process of digitizing reality can already […]
Other News
Outfront Partners with Brooks Bros
NEW YORK — OUTFRONT Media Inc. (NYSE: OUT), one of the largest out-of-home media companies in North America, today announced the expansion of its partnership with Brooks Brothers on the brand’s latest out-of-home campaign, promoting its new ‘Bursting Into Bloom’ creative that touts the classic Supima Cotton Shirt and Performance […]
Link Media’s Parent Planning IPO
Boston Omaha, the parent company of out of home operator Link Media plans to raise $71.5 million via an IPO. The IPO is expected to price during the week of June 12, 2017. Boston Omaha’s owners Magnolia Capital Fund and Boulderado Partners will buy $47 million of the new […]
Admobilize and SmartLink Partner Out of Home Product
Furthering its commitment to provide the out-of-home advertising industry with easy-to-deploy vehicle analytics solutions, AdMobilize, the industry leading computer vision company that is dedicated to making sense of the physical world, today announced a new strategic partnership with SmartLink, the innovative manufacturer of remote management solutions. According to Michael Neel, […]
Company of the Day – Grace Outdoor Advertising
Company: Grace Outdoor Advertising Headquarters: 1201 Lincoln Street, Suite 300, Columbia SC 29201Markets: South & North Carolina, Atlanta & MemphisPhone: 803.252.7084Email: hal@graceoutdoor.com, diana@graceoutdoor.com Grace Outdoor Advertising has been operating in the Columbia area for over 30 years. Their offices are located in the historic Congaree Vista where they have been for 20 years. […]
Pearl Media Announces Agreement with Transbay Transit Center to Serve as the Venue’s Promotional Partner
FAIRFIELD, NJ (June 5, 2017) – Pearl Media, a leader in real estate transformation through cutting edge marketing and digital media platforms, has been selected as the promotional partner for the highly anticipated Transbay Transit Center. The foundation of this initiative will focus on Out-Of-Home marketing to create a one-of-a-kind […]
Lamar Launches Personalized Digital billboard Campaign Using Vehicle Recognition Technology for Transformers: The Last Knight
Baton Rouge, LA – June 6, 2017 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest out-of-home media companies in the world, and Paramount Pictures, a global entertainment company, have unveiled a dynamic, technology-led digital out-of-home (OOH) advertising campaign to promote the upcoming film release of Transformers: The Last Knight, […]
POPTracker Provides Third Party Verification of Installs and Performance
Vendor Profile: POPTracker Headquarters: 363 Bloomfield Ave, Suite 2F, Montclair, NJ 07042 Phone: 646-494-1692 Email: info@mypoptracker.com POP Tracker was founded in 2013 to deliver a 3rd party technology based solution to verify out of home installations and performance. The company uses mobile apps which allow a sign installer to automatically […]
Company of the Day: Green Signs
Company: Greensigns Market: Chicago Headquarters: 2700 S. River Road, Suite 203. Des Plaines, IL 60018 Phone: 312-624-8550 Email: info@greensignschicago.com Greensigns operates a network of digital and static billboards in the Chicago area. Joseph Mancino is CEO. David Williams is President. The company’s green commitment is demonstrated in three ways. […]
Foare Scholarship Winners Announced and More $$$ Available
Elias Flores, who is studying city and metropolitan planning at the University of Utah, and Mollie Picha, who is studying community and regional planning at the University of Texas at Austin, have been selected to receive the 2017-2018 Reagan Family Scholarship Endowment. The Reagan Family Scholarship Endowment was established with […]