Outfront Media released 2Q 2017 earnings. Here are the highlights from the earnings presentation, earnings release and conference call. Organic revenues adjusted for acquisitions increased by 3% to $396 million in the second quarter due to increased transit revenues. Transit revenues were up 9%. The company’s billboard revenues increased by […]
AdQuick is running a clever billboard campaign to call attention to its automated technology for booking out of home advertising. Insider talked with Adquick founder Matt O’Conner about the campaign. What gave you the idea for the campaign? Tim Ferriss has a popular podcast with over 100M downloads during which […]
Insider appreciates your feedback and encouragement. Many of you have asked us to consolidate our four daily emails into one. We will start doing this tomorrow using MailChimp. To make this happen, we have exported our subscriber list into Mail Chimp. If all goes well, you should be receiving one […]
Insider is seeing an increased use of plastic inflatables as billboard extensions. Last week we wrote about the American Royal Ribs 3D inflatable billboard. Here’s a video on a 3D inflatable billboard for 102.9 The Whale which was executed by Outfront Media and Soft Signs. Soft Signs owner Eddy Carolan […]
By Lindsey Slaby, Brand Marketing Advisor and Founder, Sunday Dinner. Smart + bold outdoor creative is heating up NYC streets. I’ve recently become obsessed with it. Not only because it’s gotten way more interesting — but because I never realized how accessible it could be. There’s also a pattern in certain types […]
Interesting YouTube video with a look at how some of the world’s most valuable brands are using OOH around the world. [wpforms id=”9787″] Paid Advertisement
Company: Liberty Outdoor Headquarters: 4114 Route 176, Crystal Lake, IL 60014 Market: Greater Crystal Lake, IL area, between Milwaukee and Chicago Phone: 815.459.1776 Email: bjavor@libertyoutdooradvertising.com Liberty Outdoor Advertising has been specializing in Billboard advertising since 1982. They currently are operating 144 faces at 44 locations throughout McHenry County. [wpforms id=”9787″]
The July 31, 2017 OAAA Outlook has a fascinating slide comparing US out of home revenue growth with other forms of media. US out of home revenues are projected to decline from 3% growth in 2016 to 1.9% growth in 2017. Slowing growth is nothing to get excited about but […]
The Australia Outdoor Media Association was hacked two weeks ago. The hackers encrypted all the Association’s files and asked for a bitcoin ransom. The Association blogged on the hack. Here are the Outdoor Media Association’s observations together with Insider’s comments in italics. Backup every day so you can restore your […]
Company: Fredrickson Outdoor Advertising Markets: Minnesota Address: 6905 290th St W, Northfield, MN 55057 Phone: 612.616.8133 Email: fredricksonoa@msn.com Fredrickson Outdoor advertising operates a billboard plant in Northfield, Minnesota. The company was formed in 2005 and is owned by Duane Fredrickson. Insider talked with Fredrickson about his company. Duane, how did […]
