Other News

Company of the Day – Prime-Site Media

Company: Prime-Site Media, LLC Headquarters: 39555 Orchard Hill Place, Suite 600, Novi MI 48375 Market: Lower Michigan Phone: 248.449.2959 Email: jay@prime-sitemedia.com Co-Managing Partners Jay Carll and Bob Klausmeier bring strong experience to their all digital billboard plant located in lower Michigan.  Bob took some time with Insider last year to discuss the digital […]

Watchfire and YESCO Team Up on Billboard and On-Premise Projects

DANVILLE, Ill. — (October 25, 2017) — Once rivals in the highly competitive LED electronic display industry, today Watchfire Signs and YESCO are collaborating on a number of high profile digital sign projects, including two high resolution digital billboards in St. George, Utah. Click to Tweet. YESCO recently selected Watchfire […]

Company of the day: Porlier Outdoor

  Company: Porlier Outdoor Advertising Markets: Missouri, Kansas Headquarters: 127 Mulberry Street, Foristell, MO  63348 Phone: 636-463-2100 Porlier outdoor operates a billboard plant in Missouri and Kansas.  The signs are clustered from St Louis west to Kansas City.  The firm was started in 1988 by Brent Porlier.  Insider talked with […]

Jim Poage on staying safe on a billboard.

Insider asked Jim Poage, Formetco’s Director of Safety to talk about staying safe when you’re on a billboard. The event in Newman is so tragic.  No matter which outdoor company or vendor that it occurs with, we all feel a great sense of loss when something like this happens.  Our […]

Geopath Spotlight: Detroit

Did you know? Detroit was the first city to pave a road. 1,200 feet underneath Detroit there are 1,400 acres of salt mines. This week’s Geopath Market Spotlight focuses on the Detroit DMA. Infographics for the top DMAs and much more are available to Geopath members in their geekOUT Library. […]

DOmedia Advertising Database Surpasses 1 Million Assets

COLUMBUS, Ohio, Oct. 23, 2017 /PRNewswire/ — DOmedia, which operates the largest database of out-of-home advertising in the U.S., announced today that advertising agencies can now access over 1 million media assets through its platform. In 2017, nearly 25 percent of agency-driven U.S. out-of-home advertising spend is committed to be managed via […]

Out of Home’s Scenic Lawsuit Lawyer

By OAAA Kannon Shanmugam is a name you may not have heard. But don’t forget it, because you’ll probably hear it again. Shanmugam represented the OOH advertising industry in Scenic America’s lawsuit against digital billboards.  On October 16, 2017, the US Supreme Court declined to take the case, ending the […]

The Big Three and International Out of Home

Clear Channel Outdoor has a much bigger international out of home presence than either Outfront or Lamar.  Insider prepared this chart after reviewing the 2016 10-k’s of each company.     There are pros and cons to the international out of home business. Pros: Ability to diversify by participating in […]

IBOUSA Cooperative Marketing Program Revs Up

The IBO (Independent Billboard Operators, IBOUSA.org) Cooperative Marketing Program shifts gears as advertisers and buying groups take notice of the scale and ease of access offered by its nationwide  network of over 100 independent operators. Growing with more than 37,000 traditional faces and 625 digital units in the portfolio, and […]

Company of the Day – Porter Outdoor Advertising

Company: Porter Outdoor Advertising, LLC Headquarters: Indiana Office – 12 N. 17th Street, Richmond IN 47374 Ohio Office – 1609 Edison Avenue, Hamilton OH 45011 Markets: Indiana & Ohio Phone:  Indiana 765.962.3220  Ohio 513.284.4575 Email: rpeterson@porteradvertising.com Porter Advertising is a family owned business serving Eastern Indiana and Western Ohio since 1945.  […]