The Herald News reports that Fall River, Massachusetts expects to earn $8-10 million upfront and rental fees of $650,000/year for 20 years in exchange for permitting Boston based out of home company Capital Associates to put digital signs on 8 sites owned by the city. Mayor Jasiel Correia’s comment says […]
Other News
Road Trip – London
Insider is touring London, Paris, Brussels and Dortmund with his son. Shortly after arriving in London, I saw figures posted by PricewaterhouseCoopers for increases in digital ad spending in the UK. The first thing I noticed on arriving at the Paddington Train Station were several JCDecaux static boards as we […]
Rate this board by Greg Callaham
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]
Company of the Day: Mackay Advertising
Company: Mackay Advertising Market: Texas Headquarters: 301 West Vickery Boulevard, Fort Worth, Texas 76104 Phone: 817-877-1866 Email: Teresa@MackayAdvertising.com Mackay Advertising operates billboards and is the exclusive provider of transit advertising in Fort Worth, Texas. The firm was started in 1985 and places ads on billboards, buses, bus shelters and bus […]
Billboard Insider Classifieds August 19
Classifieds cost $60 for 3 months or $120 for 12 months. To place you own Billboard Insider classified click here. Appraisals Signvalue appraises billboards. Art and Creative Billboards, Etc designs and prints billboard ads. Out of Home Creative designs billboard ads. Blue Sky Digital Printing designs billboard ads. Greg Callaham designs billboard ads. Billboard Structures Vertigo […]
The Pros and Cons of Hurricane Frames
Insider has financed hurricane frames for several clients. A hurricane frame is a backless billboard frame as opposed to a solid steel or wood billboard frame. Here are the pros and cons of hurricane frames. Pros: Hurricane frames are half the cost because there’s not as much steel. There’s […]
Keep Your Out of Home Website Flash Free
There are three reasons to avoid using Adobe’s Flash player to animate your out of home website: (1) Security and performance issues. Hackers have exploited several weaknesses in Flash to do nasty things. Flash also slows down your site and hogs bandwidth. (2) A terrible user experience. Chrome and Firefox […]
Company of The Day: M&S Signs
Company: M&S Signs Markets: Northeastern Michigan Headquarters: East Tawas, MI 48730 Phone: 989-820-6791 or 989-310-0632 M&S Signs is locally owned and operated by Cliff Miller and Don Seymour. Cliff and Don started M&S Signs in 1992 to make affordable advertising available that would reach both the local customer and tourists in Northeastern Michigan. It […]
OAAA Billboard Operators Seminar
Don’t miss the OAAA Billboard Operators Seminar October 9-11 in Chicago and November 13-15 in Dallas. Lot’s of great sessions as you can see from the agenda. Registration is $295 for OAAA members and $450 for non-members. You can learn more and register here. [wpforms id=”9787″] Paid Advertisement
Out of Home Advertising Up 1.5% in Q2 2017
August 16, 2017 (Washington, DC) –Out of home (OOH) advertising revenue rose 1.5 percent in the second quarter of 2017 compared to the previous year, accounting for $2.38 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). Year-to-date 2017 the OOH industry is up 1.0 percent, […]