Other News

Company of the Day: Orange Barrel Media

Company:  Orange Barrel Media Markets: Nationwide Headquarters: 250 North Hartford Ave, Columbus, OH  43222 Phone:  614-294-4898 Orange Barrel Media designs and operates high profile advertising displays in multiple cities including Los Angeles, Chicago, Wash DC, Denver, Charlotte, Nashville, Columbus, Cleveland and Cincinnati.  The firm was started in 2003.  Pete Scantland […]

Timur Colak on digital billboard storm preparedness

Hurricane Harvey and Irma have put storm preparedness top of mind.  Timur Colak, CEO of digital billboard manufacturer Lightking, spoke at the September 2017 IBOUSA meeting on LED Billboards and storm preparedness.  Insider asked Timur to summarize his talk. Timur, what parts of the country are at risk for major […]

Pocatello considering billboard ban

Idaho State Journal reports that Pocatello is considering a permanent ban on billboards.  The Pocatello City Council issued a temporary ban on billboards in June.  The City council is setting up a committee including representatives of sign companies, citizens and city staff to study the issue.  A city council study […]

OAAA’s Take on Advertising Week 2017

By Alli Collier, OAAA Marketing Programs Manager Last week’s Advertising Week was nothing short of “remarkable,” in true New York City style. With hundreds of panels and networking events to choose from, it was hard for any advertising professional not to participate in the outstanding content offered this year. Throughout […]

Company of the Day – Outdoor Signs

Company: Outdoor Signs Headquarters: 3625 N. Hall St., Dallas TX 75360 Market: Texas Phone: 214.615.2727 Based in Dallas Texas, Outdoor Signs has 3 digital boards in Dallas as well as over 250 static faces throughout Texas. The company is owned by Charles Cooper. Outdoor Signs is a member of the […]

Viant’s Adelphic Launches Programmatic Digital Out of Home Ad Buying

WALTHAM, Mass., October 4, 2017 – Adelphic, a Viant® people-based, self-service platform for cross-channel programmatic advertising, announced today the addition of digital out-of-home (DOOH) inventory to its platform. This all-new offering enables advertisers to access Adelphic’s digital out-of-home inventory via Rubicon Project’s Private Marketplace (PMP). Through partnerships with both Clear […]

What Does a 40-Year Look Back Tell Us About OOH Media?

  By Nancy Fletcher, OAAA President and CEO Looking back at 1977 – when I began working for the out of home (OOH) advertising business – that year is amazingly revealing, even prescient, about the future power of the oldest mass medium. Six slices of ’77 show the industry’s ability […]

Geopath Market Spotlight: Atlanta

Did you know… The Hartsfield-Jackson Atlanta International Airport is the world’s busiest airport with more than 150 US destinations, 60+ international destinations in 50 countries and more than 2,500 daily flights? This week’s Geopath Market Spotlight focuses on the Atlanta DMA. Infographics for the top DMAs and much more are […]

Rate This Board by Greg Callaham

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]

Company of the Day: Outdoor Displays

Company: Outdoor Displays, Inc.  Market: East Tennessee Headquarters: 6165 Primus Rd., Knoxville, TN  37912 Phone:  (865) 357-9077 Email:  info@outdoordisplaysinc.com Outdoor Displays owns billboards in Eastern Tennessee.  The firm was founded in 2007 and is owned and operated by Dan, Danny and Russell Amanns, lifetime residents of Knoxville, Tennessee.  Tracy Emmons is the firm’s […]