The 3 public US out of home companies are more risky that than that US stock market based on their betas. The US Stock market beta: 1.00 Lamar beta: 1.13 Outfront beta: […]
Other News
Company of the Day: Kelso Outdoor
Company: Kelso Outdoor Markets: Florida Headquarters: 7208 W. Sand Lake Rd, Suite 303, Orlando, FL 32819 Phone: 407-648-7001 Email: Info@KelsoOutdoor.com Kelso Outdoor Advertising is a rapidly growing full service outdoor advertising company which develops and operates high quality billboards in large and mid-sized markets throughout Florida.Kelso Outdoor Advertising, LLC was founded by Company President Pat […]
OUTFRONT Powers MBTA’s GIF-based Public Service Announcements with GIPHY
NEW YORK, July 13, 2017 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT) today announced its campaign launch to bring Massachusetts Bay Transportation Authority (MBTA) riders friendly and easy to understand public service announcements. Using GIPHY, the world’s first and largest GIF search engine, OUTFRONT will be integrating full-motion GIFs on its […]
Rate This Board By Out of Home Creative
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided […]
Billboard Insider Classifieds July 15, 2017
“Stott Outdoor recently desired to recruit and hire an individual with outdoor advertising industry experience. When thinking as to how best to get the word out of our available position we thought of Billboard Insider. We are glad we did. The cost of the ad was reasonable and the response […]
2017 Key Internet Trends and How OOH Amplifies its Impact
Each year, Mary Meeker, partner at Kleiner Perkins Caufield & Byers, presents at the Code Conference an annual internet trends report that many consider “the most anticipated slide deck of the year.” This year’s report contains 355 slides, but in the interest of time and efficiency, here are the top trends […]
Put sign video on your website.
You should include sign video in your website and marketing materials. Video gives clients a rich view of the approach to a billboard and a billboard’s surroundings. If you run your website with WordPress (as Insider recommends) you can incorporate video in three easy steps. Take video of your billboards […]
A look back in time – R.C. Maxwell
Jersey Digs reports that the Trenton Poster Advertising/R.C. Maxwell Building at 725 East State Street in Trenton, New Jersey is slated to be renovated and turned into a light fixture manufacturing plant. The building was occupied by Trenton Poster Advertising and R.C Maxwell from 1923 till 2000 when R.C. Maxwell […]
Out of Home News Roundup
The Day reports that Stonington Connecticut Zoning Board of Appeals has denied a variance allow a landowner to tear down three billboards in Route 1 and replace them with a smaller digital billboard. A short-sighted decision by the town. They would have replaced 900 square feet of signage with […]
Gabe Oliverio on Asset Swaps
Insider caught up with Gabe Oliverio, Managing Director at outdoor investment banking firm Johnsen, Fretty & Co., about a swap transaction announced last week involving Independent Outdoor Network (transaction press release here). You can contact Gabe at goliverio@jfco.com. Tell us about the transaction and how you were involved. Interestingly, the […]
