Out of home (OOH) advertising is the most effective offline medium in driving online activity, according to a new study released by Nielsen. The study found OOH delivers more online activity per ad dollar spent compared to television, radio, and print. According to the OOH Online Activation Survey, online activations […]
Insider ran two articles yesterday on digital billboards and FCC emissions limits. Digital billboard manufacturer Anthem Display’s Rod Rackley had this comment on the article: “Anthem Displays designs and manufactures its displays in the US, has incorporated EMI mitigation into the product design, and is currently in the process of […]
DANVILLE, Ill. — (May 1, 2017) — Watchfire Signs, a leading manufacturer of outdoor LED signs and digital billboards, has published a white paper that alleges widespread electromagnetic interference from imported digital signs and billboards that can impact everything from cell phones to aviation towers. Sign owners have faced forced […]
Watchfire has published a white paper alleging that Asian manufactured LED signs and digital billboards are emitting electromagnetic interference at levels that dramatically surpass FCC limits. Insider asked Watchfire Vice President Darrin Friskney about the issue. What are the FCC emission limits for digital signs and why are they important? […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company: Durden Outdoor Displays Markets: Alabama, Florida Headquarters: 5500 US Hwy 431 N, Dothan, AL 36303 Phone: 334-792-5056 Email: info@durdenoutdoor.com Durden Outdoor Displays operates a marketing network of 1,000 billboards, posters and digital displays across Southern Alabama and Northern Florida. The company is an operator associate of the IBOUSA. In […]
Natalie Kessler of K2 Media was interviewed recently by the Destin Business Forum. Kessler did a great job describing the out of home business. Here are some of her answers to questions. Nancy, what’s better: traditional billboards or digital? It depends on a businesses goals. A traditional billboard works really good for […]
The vinyl printer Camel City Posters has a monthly creative design contest called Good Design is Good Business. The March 2017 winner was East-West Media for an imaginative use of a double stack billboard campaign in Athens, TN. Congrats to East-West Media and Boaz Goudzward. A big thank you […]
Billboard Insider’s out of home Website ranking methodology gives a point for putting an email address on your website. Gilbert Nichols, VP for Business Development at M2 Digital Media Group tells Insider this is a bad idea: Don’t put you email address on your website. Putting an email address on your website actually takes […]
“I wanted to let you know that an electrician responded to our ad and we sent him out for his first job last week…Thanks so very much.” Ellen Polansky, JGI Outdoor. Billboard Insider Classifieds work. Our classified cost $60 for 3 months or $120 for 12 months. To self-place your […]
