Company: Measurence Headquarters: 1216 Broadway, Floor 2, New York, NY 10001 Phone: +1-646-595-0087 Email: info@measurence.com Measurence provides software that enables out of home companies to measure impressions, reach, and engagement, and improve their targeting capabilities to allow their advertisers a better understanding of the ROI of their campaigns. The company […]
Other News
Lamar Lombard IL signs debated.
Daily Herald reports that 20 Lombard, IL residents have protested Lamar’s plan to put up two digital billboards. The Lombard trustees will vote on the issue on November 2. Lamar will pay the city $75,000/year for 20 years to be put toward capital expenses at the city’s wastewater treatment plant […]
Company of the Day – Onsite Insite
Company: Onsite Insite Markets: Arizona Headquarters: 6200 E. Thomas Rd., Suite 201, Scottsdale, Arizona 85251 Phone: 480-990-0800 Email: info@azbillboard.com Onsite Insite works with the Gila River Indian community to construct 14’ x 48’ static bulletins along the Santan Freeway Loop 202 in the southeast valley of Phoenix between I-10 and […]
New OSHA Rules: What They Mean For Billboards
By Carla Gunnin, Jackson Lewis law firm Billboard climbers using full-body harnesses and a double-lanyard system comply fully with a new federal safety rule that takes effect in November of next year. Anchorage points must be able to hold 5,000 pounds, a requirement that mirrors the poundage stated in construction […]
Tenessee Case Heads to Federal Appeals Court
By Kerry Yoakum, OAAA In a closely watched case, a federal judge in Memphis has issued a final order on September 20 in a ruling that invalidated Tennessee’s billboard-control act on constitutional grounds. The case (Thomas v. Schroer) challenged the state’s Highway Beautification Act as suppression of free speech protected […]
Rate This Board By Out of Home Creative
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided […]
Company of the Day: Norris Outdoor
Company: Norris Outdoor Market: Kansas Headquarters: 112 W. St. John, Girard, Kansas, 66743 Phone: 620-249-7462 Email: jnorris@norrisoutdoor.com Norris Outdoor currently has 25 locations with 48 faces throughout Southeast Kansas including one display in SW Missouri. The firm is also expanding its digital presence with one operating digital billboard in Pittsburg, […]
Billboard Insider Classifieds
Billboard Insider Classifieds work: “We have written new insurance business as a result of our ad in Billboard Insider.” Stu Lee, Bassler Insurance “When thinking as to how best to get the word out of our available position we thought of Billboard Insider. We are glad we did. The cost […]
Vinyls Needed For Harvey Victims
By Richard Rothfelder, Partner, Rothfelder and Falick I hope you survived Hurricane Harvey with minimal loss. My family was very fortunate to have avoided any meaningful damage. However, not all were so lucky, including the thousands of victims that suffered catastrophic wind damage to their homes and businesses in the […]
“NETFLIX IS A JOKE” Revealed
Insider is sure many of you have seen this billboard in the news recently as it created quite a buzz about who was behind it and what it was for. We thought we would end this week with the following clip that wraps up what turned out to be […]
