Other News

Company of the Day: General Outdoor

Company:  General Outdoor Market: California. Headquarters: 532 S. Hope Ave., Ontario, CA  91761 Phone: 909-983-4414 General Outdoor is a family-owned company which was founded in 1954.  General Outdoor operates a network of 10 digital bulletins in San Bernadino and Reverside counties in California. Several of the signs are monument signs which […]

Rate This Board By Out of Home Creative

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Billboard Insider Classifieds May 26, 2017

“Stott Outdoor recently desired to recruit and hire an individual with outdoor advertising industry experience.  When thinking as to how best to get the word out of our available position we thought of Billboard Insider.  We are glad we did.  The cost of the ad was reasonable and the response […]

Outdoor Link, Inc. Provides Electrical and Install Services

It’s difficult finding good contractors to perform lighting and electrical work.  OutdoorLink, the company which provides the SmartLink remote lighting control system, can help you solve this problem.  OutdoorLink has teams which travel the US installing, maintaining and servicing the SmartLink remote lighting control system on all types of Out […]

Company of the Day: Fox Outdoor Advertising

Company: Fox Outdoor Markets: Georgia Headquarters: 6350 Lake Oconee Parkway, Suite 102, PMB 113, Greensboro, GA  30642 Phone: 770-765-2510 Email: sales@foxoutdooradvertising.com Fox Outdoor owns static, trivision and digital billboards in the North Georgia in the following the following areas: Habersham County Cornelia Baldwin, Stephens County Eastanolle Toccoa Augusta Martinez In […]

Another iHeart Debt Offer Extension

iHeart Media announced yesterday an extension of the date of their private exchange offer from May 26th to June 5th.  Insider reported in April of the Companies decision to move the deadline date for their lenders and bondholders to consider its debt-exchange offer to May 26th.  Now with that date upon them and only […]

Clear Channel Outdoor and Center for Missing Children Launch billboard Campaign

Today the National Center for Missing & Exploited Children®  (NCMEC)  and Clear Channel Outdoor Americas – Los Angeles (CCOA) (NYSE: CCO), a subsidiary of iHeartMedia Inc., launched a new month-long digital billboard campaign across the Los Angeles, CA region timed with National Missing Children’s Day, calling attention to the ongoing searches for local missing children. The digital out-of-home […]

Jim Spaeth: Creative Accounts For 70% of Out of Home Ad ROI

Jim Spaeth is a Partner at Sequent Partners, a brand and media metrics and analytics consulting firm.  Spaeth spoke on out of home advertising return on investment (“ROI”) models at the LookOut2017 convention last week.  Insider asked Spaeth to expand on his talk.   Jim, how did you get involved […]

Billboards for Safety

  By Ken Klein, OAAA   As a high-traffic holiday approaches, the nation’s road-safety agency will communicate with the public via digital and standard billboards. The National Highway Traffic Safety Administration (NHTSA) aims to boost seat belt use among young people.  Half of “tweens” who died in car crashes were […]

Company of the Day – Franklin Outdoor

Company: Franklin Outdoor Advertising Headquarters: 20092 Edison Circle East • Clearwater, MN 55320 Markets: Minnesota, Wisconsin Phone: 320.558.3000 Email: mail@franklinoutdoor.com Established 40 years ago, Franklin Outdoor operates 800 fully illuminated billboards located on all major roadways throughout Minnesota and Western Wisconsin.  The company also operates an on premise sign business, a fleet and […]