Other News

Outfront NYC Market Overview

Insider saw this video from Outfront featuring their New York City market.  Video is a terrific way to promote your boards and territory.  It’s easy to shoot footage with an iphone or drone and upload it to facebook.   [wpforms id=”9787″]   Paid Advertisement

Lamar Sues Weston, WV

The State Journal reports that Lamar is suing the city of Weston, West Virginia in response to rejection of a billboard permit.  The Lewis County School Board approved a Lamar plan to put a billboard on school property in August 2016.  The city asked Lamar and the school board to […]

Mount Washington billboard twitter war.

Lots happening with the Lamar/Pittsburg dispute over the Mount Washington Banner sign.  Lamar changed the sign vinyl.  Pittsburg’s Mayor has engaged in a twitter war with Sprint executive Mark Nachman over the issue.  Here’s Nachman’s original tweet   And then Mayor Peduto got involved. And the war was on. Lamar […]

Company of the Day: Island Displays

Company: Island Displays Markets: Turks and Caicos Headquarters: Turtle Cove, Providenciales, Turks and Caicos Islands, BWI Phone: 770-313-9691 Email: patti@islanddisplays.tc Island Displays operates a plant of sixteen two sided 12′ by 6′ billboards structures which are within the right of way of the main highway on Turks and Caicos.  Turks […]

OOH’s Most Engaged Audience is Adults 16-34

Just when Madison Avenue thought it had Millennials (also known as Gen Y) figured out, brands are now concerning themselves with the habits of Gen Z. Comprised of young people between ages 14-23, the next generation of consumers has grown up in a connected world where access to information is […]

Video of OUTFRONT American Royal Billboard Installation

We wrote Tuesday about the Outfront/American Royal billboard campaign which has inflatable ribs.  Here’s a one minute video showing the installation together with some priceless bystander reactions. Come see the World's Largest Rack of Ribs on I-35 south of downtown! Then Live LARGE Sept. 1-3 at the Speedway #AR2017BBQ @SmithfieldBrand […]

Patient Point Receives $140 million in Growth Financing

Insider’s take:   Here’s the press release for a Peter J Solomon-advised capital raise by PatientPoint.  This is the second out of home investment for Searchlight Capital, which has also invested in Ocean Outdoor U.K., one of Britain’s largest digital billboard companies.  The value of this business will depend heavily […]

JCDecaux and América Móvil merge their OOH businesses in Mexico

JCDecaux SA, the number one outdoor advertising company worldwide and América Móvil, the leading wireless provider in Latin America and the third largest in the world in terms of equity subscribers, have announced the entering into a joint venture for the out-of-home (“OOH”) advertising businesses in Mexico by merging each […]

Company of the Day – Interstate Outdoor Advertising

Company: Interstate Outdoor Advertising Headquarters:  905 North Kings Highway,Cherry Hill, NJ 08034 Markets: Philadelphia Central / Southern New Jersey / Trenton Atlantic City / Shore New York / Northern New Jersey Chicago San Francisco Los Angeles Miami Washington, D.C. Phone:  856.667.6620 Email:   sales@interstateoutdoor.com Interstate Outdoor began in Cherry Hill, NJ […]

Wright on What Clients Want

Don Wright has nearly 50 years of experience in out of home advertising.  He’s seen the industry as a billboard company sales rep and outdoor media buyer.  Wright currently operates Billboard Consultants, an out of home buying service and space management service for independent small vendors.  Yesterday Wright talked about being out of […]