Did you know… The temperature in Tampa has never hit 100 degrees. Tampa is home to the longest continuous sidewalk, Bayshore Boulevard, which is 4.5 miles long. This week’s Geopath Market Spotlight focuses on the Tampa DMA. Infographics for the top DMAs and much more are available to Geopath members […]
Other News
Company of the Day: Munn Outdoor
Company: Munn Outdoor Advertising Markets: Mississippi Headquarters: 772 Highway 49 N, Hattiesburg, MS Phone: 601-264-7446 Munn Outdoor operates a billboard plant in with 119 faces in the following Mississippi communities: Brooklyn Collins Columbia Hattiesburg Lucedale New Augusta Purvis Prentice Sumrall Wiggins The company is affiliated with Munn Enterprises which was started in 1986 […]
Case studies prove digital out of home works.
Rainbow Kirby-Stearns is a Marketing Communications Specialist at Clear Channel Outdoor. Liz Rave is a marketing director at Outfront Media. They’ve written a terrific article for the Interactive Advertising Bureau (“IAB”) on how to use digital out of home effectively. Insider thanks Kirby-Stearns and Rave and the IAB for permission […]
Billboard Drone Filming Costs and Challenges
Yesterday Scott Vivian of Drone it Texas posed 8 questions you need to ask before hiring a drone company to film your billboards. Today Vivian talks about drone filming costs and challenges. What does it cost to hire a drone company to video boards. Cost for a good video shoot […]
Hurricane Response Shows Speed and Reach of Out of Home Media
By Nancy Fletcher OAAA President and CEO Response to back-to-back hurricanes showcased the speed and reach of today’s out of home (OOH) media. In Florida, the well-organized state outdoor advertising association sent multiple, localized emergency templates for digital billboards BEFORE the storm. Here’s what happened inside the OOH industry as Hurricanes Harvey and […]
Company of the Day – Moyer Outdoor Advertising
Company: Moyer Outdoor Advertising Market: Pennsylvania Headquarters: 300 Armand Hammer Blvd., Pottstown, PA 19464 Phone: (610) 327-1122 ext. 107 Moyer Outdoor owns a single digital illuminated board located on the Route 422 Bypass in Lower Pottsgrove township at the Armand Hammer Blvd exchange on the property of A.D. Moyer Lumber, Inc. […]
BroadSign Receives International Security Certifications
MONTREAL, CANADA (PRWEB) SEPTEMBER 13, 2017 BroadSign, the leading provider of digital signage and digital out-of-home software solutions, announced that it has successfully completed the Service Organization Control (SOC) II and ISAE3402 audits. These audits set standards for security, availability, process integrity, confidentiality and privacy for SaaS and cloud-based companies. As […]
8 Questions To Ask Before You Film Billboards With A Drone
More and more out of home companies are using drones to film billboards. Look at this video of an Outfront Media billboard installation filmed by Drone It Texas. Insider asked Scott Vivian, the owner of Drone It Texas to talk about using drones to film billboards. Scott, do you need […]
Funeral Home Billboards
Insider knows someone who’s been a funeral director for 35 years in a town of 30,000 people. Here are the funeral director’s thoughts on advertising: We are in a market area of about 30,000 people and we drive our image via top of the mind awareness in the following ways: […]
Rate This Board By Greg Callaham
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]