July 25, 2017 – New York, NY – Vistar Media, a geospatial technology company bridging the space between advertising ecosystems and consumer movement patterns, today launched support for Video Ad Serving Template (VAST) creative for media owners. This allows media owners to accept the standard digital creative format from the […]
Company: Lakeland Outdoor Markets: Florida Headquarters: 215 E Bay Street, Suite 7, Lakeland, Florida 33810 Phone: 863-603-0373 Email: koertel@lakelandoutdoor.com Lakeland Outdoor operates a 131 face billboard billboard plant in central Florida including two digital billboards. The firm’s plant plant is centered on Lakeland, Florida, approximately 45 minutes east of Tampa. […]
24 Hour Fitness Uses New Data for Integrated Out-of-Home and Mobile Campaign Achieving 264% Lift in Gym Visits 24 Hour Fitness launched their campaign on Clear Channel Outdoor’s printed and digital billboards in two California markets. (Photo: Business Wire) July 24, 2017 10:13 AM Pacific Daylight Time NEW YORK–(BUSINESS WIRE)–Clear […]
Durden Outdoor generates revenue by mounting weather/traffic cameras on billboard structures. Insider asked Bill Durden of Durden Outdoor to talk about the project. Bill, what gave you the idea to mount weather cameras on billboards. I had this idea back in 2013 but had been told by a few […]
Company: Koala Outdoor Headquarters: P.O. Box 96, Lakeland, FL 33802 Markets: Florida. Phone: 863-224-3503 Email: gotoole.koala@gmail.com Koala Outdoor Advertising operates on a “small business” model providing affordable billboards to clients who desire high visibility advertisements in south central florida. The firm’s billboards are in lakeland, Auburndale, Mulberry, Bartow and Lake Wales. Their low overheard […]
A Brooklyn landlord is suing the city over a $15,000 fine for placing a Shepard Fairey mural on her building’s wall. The landlord, Jean Sausa, hired Fairey to paint the mural on 556 Driggs Avenue in 2014. She removed it after the Department of Buildings fined her $15,000. The mural […]
The Wisconsin State Journal reports that a state Court of Appeals has upheld a lower court ruling to dismiss Adams Outdoor Advertising’s $740,000 lawsuit claiming the city of Madison’s Cannonball bike path bridge over the Beltline blocks views of the company’s billboard from eastbound traffic. The lawsuit, filed in September […]
By Richard Rothfelder, Rothfelder and Falick A good outdoor lease needs to protect your interests when a landlord terminates a lease. Smith v Outdoor Systems 14-00-00474-CV, 2002 WL 370200 (Tex. App.—Houston [14th Dist.] Mar. 7, 2002, pet. denied) illustrates some end of lease issues. Introduction This is a declaratory judgment action […]
New advertising regulations for Washington State went into effect on Sunday. Here is a listing of those requirements. Senate Bill 5131 restricts outdoor advertising in the following ways (Source: Washington State Liquor and Cannabis Board): Business Signs and Outdoor Advertising – Licensees are limited to two signs (maximum 1600 sq. […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided […]
