By Nancy Fletcher, OAAA President and CEO Looking back at 1977 – when I began working for the out of home (OOH) advertising business – that year is amazingly revealing, even prescient, about the future power of the oldest mass medium. Six slices of ’77 show the industry’s ability […]
Other News
Geopath Market Spotlight: Atlanta
Did you know… The Hartsfield-Jackson Atlanta International Airport is the world’s busiest airport with more than 150 US destinations, 60+ international destinations in 50 countries and more than 2,500 daily flights? This week’s Geopath Market Spotlight focuses on the Atlanta DMA. Infographics for the top DMAs and much more are […]
Rate This Board by Greg Callaham
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]
Company of the Day: Outdoor Displays
Company: Outdoor Displays, Inc. Market: East Tennessee Headquarters: 6165 Primus Rd., Knoxville, TN 37912 Phone: (865) 357-9077 Email: info@outdoordisplaysinc.com Outdoor Displays owns billboards in Eastern Tennessee. The firm was founded in 2007 and is owned and operated by Dan, Danny and Russell Amanns, lifetime residents of Knoxville, Tennessee. Tracy Emmons is the firm’s […]
Landmark Selling 20 Billboard Leases With Perpetual Easements
Put your 1031 proceeds into an income-producing billboard lease and easement. Landmark Dividend, the nation’s leading ground lease and easement real estate investment firm, is selling 20 NNN, non-cancellable leases that all have perpetual billboard easements with 2.5% annual escalators. The company owns the 20 properties and title is 100% […]
4 Questions for OAAA’s Ken Klein
Ken Klein is EVP Government Affairs for the OAAA. Insider interviewed Klein last week about political issues impacting out of home. Digital billboards have been a huge help to public officials combatting severe weather this year. Comments? After Harvey, the FEMA representative responsible for Texas described the billboard industry’s response […]
IBOUSA Pinsight Media Traffic Count Trial
In May 2017, as part of the IBO Vision effort announced in Scottsdale AZ, IBOUSA and Pinsight Media entered in to an agreement to evaluate utilizing mobile carrier data to provide the number of mobile devices going toward billboard faces as a rapidly deployable alternative to the stale and sporadic […]
Company of the Day – Osik Media
Company: Osik Media, LLC Headquarters: 100 E. Huntington Drive #210, Monrovia CA 91016 Market: Southern California Phone: 877.796.5050 Email: info@osikmedia.com Osik Media is Southern California based and has both English and Spanish language Spectaculars in their inventory. Their locations include the Sunset Strip and U.S./Mexico border. The Company also has a […]
Fair Market Value Condemnation Victory in North Carolina
In a victory for the principle of just compensation, the North Carolina Supreme Court upheld fair market value for a nonconforming billboard condemned by the State for construction. The ruling (Department of Transportation v. Adams Outdoor Advertising of Charlotte) was dated September 29. It focused on the State’s 2011 taking […]
A Buyer’s Journey in Out-of-Home Advertising
Last week Ana Gaona of Measurence interviewed out of home buyer Kristi Vivian of Billups. Insider is republishing the article because it’s important for out of home operators to understand how buyers think. Thanks Ana for permission to republish. By Ana Gaona, Measurence Blog “Unlike other mediums, Out-of-home has seen growth […]