By Nancy Fletcher, OAAA President and CEO The top priority for the out of home advertising industry – according to OAAA’s March member survey – is launching and implementing a vision/plan to position OOH for continued growth. OAAA’s member survey (nearly 400 responses) provides a clear, unvarnished picture of what’s […]
“Progress is impossible without change, and those who cannot change their minds cannot change anything” – George Bernard Shaw- How committing to a long term evolution strategy makes sense. It’s not a shock to anyone that we are experiencing a major pivot in business, from the way we purchase, market, buy […]
Company: Avaira Signs Market: Pennsylvania. Headquarters: 174 Shook Road, Hadley, PA 16130 Phone: 724-253-4576 Avaira Signs is a sign fabricator, a Watchfire electronic message center dealer, large format printer and an outdoor advertising company located in Pennsylvania. The firm has 7 signs in Western Pennsylvania. The company installs, maintains and […]
Clear Channel Outdoor stock was up 3% for the first quarter while the S&P 500 was down 2%. The market seems to be viewing the iHeart bankruptcy as a good thing because it means Clear Channel Outdoor may find independence and owners who will stop mortgaging the future to pay […]
The Trump Administration has implemented a 25% tariff on imported steel and a 10% tariff on aluminum. Argentina, Brazil, Canada, the European Union and South Korea are exempt from the tariff. Insider talked with some sign fabricators and digital billboard makers about the impact of the tariff. Here’s what he […]
The dilemma in Detroit: Detroit’s zoning code prohibits large outdoor advertisements in the central business district After years of lax enforcement, the city ordered illegal billboards taken down at end of 2017 New ordinance in the works could change the rules, but it’s unclear how or when These three bullet […]
Company: Avery Outdoor Advertising Markets: Iowa, Minnesota, Nebraska, South Dakota Address: 2420 Correctionville Rd, Sioux City, Iowa Phone: 712-252-2480 Avery Brothers Sign Company was founded in the 1930’s in Sioux City, Iowa. The company started in custom signs and expanded to billboards in 1948. Milt Avery oversees the out of […]
New York’s New School of Social Research has erected a “subjective billboard” which consists of a blank frame. Uwe Witgenstein, a professor in the school’s journalism department, says that New School purchased the billboard as a thought experiment: “This is an experiment in subjectivity. The billboard becomes whatever the mind […]
Sven Opak of the out of home programmatic solutions provider Piddle won the George Orwell prize for obfuscatory, jargon-ridden writing about programmatic out of home. Here’s an excerpt from the winning entry: “A frictionless hardware unification IOT has been created to improve brand efficiency with a general auction mechanism that […]
Independent’s Service Company has released its latest product poised to transform the digital OOH marketplace. Digiflex 1.0, will transform any digital OOH unit into a stunning frontlit or backlit static image. The product is distinguished by its simplicity and ease of installation. According to Allan Atkins, VP of Sales for Independent’s […]
