Here are 9 tips for digital billboard safety which Insider learned during Formetco’s recent safety conference. Review riser drawings before you service a board. Always assume electrical circuits are hot. Use a lockout/tagout program. If in doubt shut down the entire billboard. Most panels have battery backup. Make sure all […]
Other News
Regulatory Roundup
Winnipeg Manitoba is considering a $400-450 annual licensing fee for digital billboards to cover “ongoing costs for monitoring and enforcement or the operation and use of the digital sign over its lifespan.” Insider sees a worrisome trend of cities raising taxes and fees on out of home advertisers. We wrote […]
Successful Brands Invest in OOH
In case you missed it, an article in this week’s OAAA Outlook reviewed the WARC (World Advertising Research Center) February 2018 Global Ad Trends report. As illustrated below, a review of the WARC case studies from 96 countries revealed successful brands across the globe have allocated an average of 13 percent of their media […]
Company of the Day: Apple Outdoor
Company: Apple Outdoor Advertising Markets: Pennsylvania, Maryland. Headquarters: 950 Smile Way, York, PA 17404 Phone: 717-578-2437 Email: nsterner@appleoutdoor.com Apple Outdoor is a full-service, locally owned and operated billboard company based in York, Pennsylvania. Apple provides billboard coverage in York and Adams Counties in Pennsylvania; and Carroll, Cecil, Frederick, Harford, Kent and Queen Anne’s Counties in […]
Shassian on ipads for walls and 4 initiatives.
Outfront CFO Donald Shassian spoke at the 26th annual Deutsche Bank Media, Telecom and Business Services conference on Tuesday. Here are the highlights. On driving up out of home rates This has been an issue since Jeremy and I came on board…We’ve been putting an emphasis with our people to […]
REI digital billboard campaign increases store traffic.
This digital out of home advertising success story caught Insider’s eye. Wouldn’t you agree that a 3.6X increase in store traffic constitutes success for a digital billboard campaign? NEW YORK – March. 6, 2018 – In a recent initiative, REI – the nation’s largest consumer co-op and specialty outdoor retailer […]
Lamar Offers Cleveland Bus Shelters
Cleveland, OH – March 7, 2018 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest out of home media companies in the world, today announced that the company’s Cleveland office is now delivering outdoor advertising campaigns utilizing its new bus shelter inventory across the city. The first campaign, designed […]
Company of the Day – Allison Outdoor
Company: Allison Outdoor Markets: North Carolina, Georgia, Tennessee. Headquarters: 35 Outdoor Drive, Sylva, NC 29779 Phone: 828-586-2737 Email: claude.allisonoutdoor@yahoo.com Allison Outdoor began in 1958 as a custom sign and billboard company. Allison has grown to become the largest outdoor advertising company in Western North Carolina and North Georgia with 1,213 […]
Las Vegas Billboards – Acquisitions and Refinancing
Insider noted a press release today from Las Vegas Billboards (LVB). Here is a portion of the release. Locally owned billboard company launches aggressive growth campaign LAS VEGAS – March 6, 2018 – Las Vegas Billboards LLC acquired two high-profile Las Vegas billboards for an undisclosed price, giving it 20 digital billboard faces […]
Feds Support State/Industry in TN billboard case
The federal government is supporting the State of Tennessee’s defense of its billboard law as a constitutional regulation that does not violate free speech. On March 5, the US Justice Department filed a friend-of-the-court brief (amicus) in the case Thomas v. Schroer. You can read the brief here. This gesture […]
