Did you know… Charlotte is the largest metropolitan area in the United States that doesn’t have a zoo. This week’s Geopath Market Spotlight focuses on the Charlotte DMA. Infographics for the top DMAs and much more are available to Geopath members in their geekOUT Library. For more information on how […]
The American Red Cross is working hard to provide disaster relieve in the wake of Hurricane Harvey. They are requesting assistance from the OOH industry by placing donation messages around the country to support the relief effort. OAAA members are encouraged to download and use the digital bulletin and poster […]
Company: Media Choice Market: Texas Headquarters: 3701 Bee Caves Road, Austin Texas 78746 Phone: 512-693-9905 Email: info@mediachoice.com Media Choice operates a plant with 400 display faces in Central, South and East Texas. The company was started in 1997 and is headquartered in Austin. Curtis Ford is the firm’s manager. [wpforms […]
Yesterday Insider listed the 10 markets with the highest out of home share of the 2016 local ad spend. Today Insider lists the 10 markets with the lowest out of home share of local ad spend. Out of home averaged 10% of the local ad spend in the 63 markets […]
Alamogordo, New Mexico city staff presented a proposed new sign ordinance at the City Commission meeting on August 22nd. The ordinance, as proposed, would make the addition of new billboards unlawful. It would also require that existing billboards would have to be removed over the next 5 years. There would […]
Company: Southern Billboards and McIntyre Outdoor Advertising Markets: Tennessee, Alabama, Florida, Georgia, Mississippi, North Carolina and South Carolina Headquarters: 103 Gillette Drive, Franklin, TN 37069 Phone: 615.807.0703 Email: email@mcintyreoutdoor.com, Email@SouthernBillboards.com Southern Billboards and McIntyre Outdoor, with Jim McIntyre the CEO of both entities, have a significant footprint of billboard structures throughout the South. Jim has been […]
Company: Signly Headquarters: 5235 South Glendon Street, Suite #G2, Murray, UT 84123 Phone: 801-200-4395 Email: mike@signly.com Signly creates sales tools for out of home sales reps. The firm’s products are targeted at small to medium sized out of home advertising companies. Insider talked with Signly’s founder Michael Spencer about the company. […]
Here’s a list of the 10 markets with the highest out of home share of local ad spending during 2016. Outdoor accounted for an average of 10% of the local ad spend in the 63 markets Insider examined so these markets are outperforming the average by a wide margin. OAAA […]
By Ana Gaona, Marketing Specialist, Measurance Traditional Out-of-Home advertising has seen significant changes from developments in digital platforms to data sources and thus better measurement tools. According to Magna Global, out-of-home advertising was the only traditional media business to grow last year. A lot of cities are now looking at all the data that gets produced by various […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided […]
