The 2018 OBIE Awards are officially open for entry. OAAA is calling all creative types, who’s going to Steal the Show at the 2018 OBIE Awards? Unlock those creative juices and escape from the rest of the pack with a prized OBIE Award. The OBIE Awards are the oldest and […]
Paul Wright of SignValue.com is one of the smartest people Insider knows when it comes to valuing billboards. Wright is a General Certified Appraiser who has been valuing billboards for 20 years. Wright is also author of Billboard Appraisal: The Valuation of Off-Premise Advertising Signs. Wright recently gave an OAAA sponsored […]
From the OAAA Outlook Newsletter A gathering of nearly 2,700 brand marketers came together last week in Orlando, FL, for the annual Association of National Advertisers (ANA) Masters of Marketing Conference: Growth. Among the attendees, over 1,700 were ANA members who represented advertisers ranging from Fortune 500 companies to smaller […]
Company: Ozark Poster Advertising Markets: Northern Arkansas and Southern Missouri. Headquarters: 114 N. Sycamore St, Harrison, Arkansas 72601 Phone: 870-741-5567 Email: info@ozarkposter.com Ozark Poster Advertising is a 3rd generation family owned and operated business located in Harrison, AR. Mosco F. Cash Jr. bought the company in 1964, when it consisted […]
NEW YORK – October 5, 2017 – Amtrak and Intersection have partnered to bring digital innovation to New York City’s Pennsylvania Station. Intersection recently installed twelve 65-inch digital displays, marking Amtrak’s first digital expansion into the concourse of New York Penn Station. The addition of this digital infrastructure will be crucial to bringing […]
By Andrea Messimer-Henley When reaching out to an out of home advertising prospect: #1 Always research the prospect’s business, culture, current ad strategy #2 Prepare compelling data, a news article, press release, a case study, that is relevant to the prospects business or agency clients. # 3 VERY important. Prospects […]
Posters (12′ by 25′ billboards) and junior posters (6′ by 12′ billboards) are the stepchildren of the out of home business. They aren’t as big as wallscapes or 14′ by 48′ bulletins. They aren’t as sexy as digital billboards. Yet posters can be an effective marketing tool to promote a […]
Company: Overall Murals Market: New York Headquarters: 874 Kent Ave/Ground Floor, Brooklyn, New York, 11205 Phone: 718-783-0835 Email: info@overallmurals.com Overall murals specializes in large-scale, hand-painted murals throughout New York City and in other major US markets. The company was started by Dmitry Pankov and Angel Saemai 2010. Here’s a great […]
Insider wants to thank Brad Thomas of Seeking Alpha for allowing us to reprint his articles on the outdoor industry. Brad is a research analyst and he currently writes weekly for Forbes and Seeking Alpha where he maintains research on many publicly-listed REITs. In addition, he is the Editor of […]
Billboard Insider Classifieds work: “We have written new insurance business as a result of our ad in Billboard Insider.” Stu Lee, Bassler Insurance “When thinking as to how best to get the word out of our available position we thought of Billboard Insider. We are glad we did. The cost […]
