Other News

Company of the Day: Ad-Trend

Company: Ad Trend, Inc. Markets: Kansas City Headquarters: 14450 S US 71 Hwy, Kansas City, MO  64147 Phone: 816-283-0600 Founded in 1983 by Jim Boeh, Ad-Trend owns a static billboard plant with 125 faces in the Kansas City metro, St. Joseph, MO and surrounding communities.  They are the largest locally-owned […]

Creative Circle: What Was Your Favorite OOH in 2017?

By Nicole Randall OAAA Communications Director OAAA regularly features Thought Leadership Q&A from its committee members. This month, OAAA spotlights the Creative Committee, asking members, “What was your favorite OOH campaign in 2017?”  Eddy Herty, National Creative Director, OUTFRONT Media The  2018 College Football Playoff National Championship I’m In campaign was my […]

Tom Jackson on Wildfires and Monument Billboards

Insider talked with Veale Outdoor’s Tom Jackson about the Santa Rosa, CA company’s innovative monument sign program and what it’s like to operate a billboard plant when wildfires sweep your market. What impact did the October 2017 Northern California wildfires have on your company? The wildfires in Santa Rosa/Sonoma County, […]

Independent Outdoor has sold to Lamar

This is old news for some of you but Insider visited the Independent Outdoor company website this week while updating the 2018 Out of Home Advertising website rankings and this is what he found.   Lamar purchased Independent Outdoor’s plant several months ago.  Lamar keeps a very low profile on acquisitions […]

FEPE Launches 2018 Awards with New Rising Star Category

FEPE International is inviting nominations for its Annual Awards – to be presented at its Annual Congress in Sorrento from June 6-8 – and is adding an important new category, the Rising Star Award. This will be awarded to someone aged 30 or under who has made an outstanding contribution to the Out […]

Company of the Day – Visual Outdoor

Company: Visual Outdoor, LLC Headquarters:  379 Bee Tree Ln.  Blairsville, GA 30512 Markets:  Northeast Georgia, Western North Carolina, and Eastern Tennessee Phone: (706) 745-9322 Visual Outdoor Advertising is owned by Terry Poteete and operates in Northeast Georgia, Western North Carolina, and Eastern Tennessee. They own and operate 71 billboards with 217 […]

Billboard Insider Classifieds January 13, 2018

Billboard Insider Classifieds work: “When thinking as to how best to get the word out of our available position we thought of Billboard Insider.  We are glad we did.  The cost of the ad was reasonable and the response was outstanding.” Jim Moravec, Stott Outdoor “We had over 25 companies inquire […]

Be Careful About Land Lease Increases

Insider sees lots of out of home land leases with fixed minimum rent increases of 2-5%/year.  These leases are a bad deal for out of home companies because land rent increases faster than inflation and industry revenue growth.  Inflation averaged 2.2%/year for the past 17 years.  Nominal out of home […]

Outfront Billboard Leverages AR to Engage Consumers

NEW YORK, — January 11, 2018 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT) announced today a campaign for Dogology, Inc., a New York city based virtual dog training startup, that showcases the ability to use augmented reality  in out-of-home campaigns, along  with out-of-home and mobile advertising creative developed by OUTFRONT’s […]

Company of the Day: Venture Outdoor

Company: Venture Outdoor Advertising Markets: Missouri Headquarters: 15664 Barton St., Overland Park, KS  66221 Phone: 913-730-8353 Venture Outdoor Advertising owns 62 billboard structures in Missouri.  The company was started in 2013 by Randy Jackson.  Prior to starting Venture, Jackson was a VP for CBS Outdoor in Los Angeles and a General Manager […]