By Neil Bell, New South Outdoor Over the past few years, I had been approached many times about adding my digital billboard units to one programmatic platform or another. While I was optimistic about additional income, I always had reservations. Would programmatic buying cannibalize my existing customer base? Would it […]
Outfront Media provided this slide itemizing digital billboard revenues in last week’s 1Q 2018 earnings presentation. Brad Tooley of Choice Outdoor asked Insider to break down the numbers and here’s what Insider found. Outfront Media’s digital billboards generated average monthly revenue of $13,760 during the first quarter of 2018, up […]
Rate This Board allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer makes recommendations on how to improve the ad. This week’s rating is provided by Melody Roberts, an OBIE nominated billboard […]
Company: Brooks Billboards Markets: Ohio, Michigan, Kentucky Headquarters: PO Box 795, Perrysburg, OH 43552 Phone: 419-874-6400 Email: BrooksWelker@yahoo.com Brooks Outdoor operates a plant of billboards in Ohio, Michigan and Kentucky. The company started in the sign contracting and painting business. Sign projects included the Toledo Zoo, Murphy’s Jazz Club and Tony Packo’s Restaurant […]
Insider will run an weekend series called out of the office showing what people in the out of home industry do on their days off. This is Joe Mancuso the owner of Bella Outdoor with a pike caught on a fly. Joe’s out of home company is headquartered in Billings, […]
“Got several calls and sold the trivisions to the first one.” Billboard Insider Classified customer Michael Grace, Ace Outdoor. Billboards for sale ads cost $120 paid in advance by credit card. All other classifieds cost $60 for 60 days or $120 per year paid in advance by credit card. To […]
Advanced OOH Advertising Solution Gives Brands Insights Across all CCO Digital/Printed Roadside and Pedestrian Inventory & Against Audience Segments for Optimal Campaign Planning Clear Channel Outdoor Americas (CCOA) (NYSE: CCO), a subsidiary of iHeartMedia Inc., today introduced RADARView™, a significant evolution of its Clear Channel Outdoor RADAR suite of Out-of-Home (OOH) advanced advertising […]
Free Speech Challenge in Philly Another major transit system faces a First Amendment challenge to restrictions on controversial advertising. On May 2, the Center for Investigative Reporting sued the Southeastern Pennsylvania Transportation Authority (SEPTA), which had rejected the Center’s application as political issue-based advertising. The plaintiff, based in California, is […]
Pennsylvania headquartered Kegerreis Outdoor has acquired Palmer sign Company. The transaction adds 57 new billboards in West Virginia. This will triple Kegerreis’s coverage in Morgan County West Virginia and will add 32 new billboards in Berkley County West Virginia. Kegerreis Outdoor Advertising, LLC. operates 2,400 out of home displays across 55 […]
The OC Register reports that Electra Media Inc. has asked the Westminster planning commission for a variance to construct a 64 foot tall double-sided digital billboard west of the Springdale street overpass on the southwest side of the I-22 freeway in Westminster, CA. The town’s sign code limits signs to 35 […]
