Insider thinks a public out of home REIT (e.g. Lamar and Outfront) has a sustainable leverage (Debt/Cashflow) of 3.5-4.0. A private out of home company which is under no pressure to pay dividends has a sustainable Debt/Cashflow ratio of 6.0. Sustainable leverage consists of how much money you can borrow […]
Summer air travel will hit a new record, buoyed by economic growth and airline competition. US airlines are adding 116,000 seats per day to meet summer demand, says industry trade group Airlines for America. Here are highlights of air-travel projections released May 23: Air travel will increase 3.7 percent between […]
NEW YORK, — May 21, 2018 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT) and Greenridge Farm today unveiled an out-of-home (OOH) campaign calling Chicagoans to think about the quality of their deli meats, cheeses, and sausages. With creative developed in collaboration with OUTFRONT Studios, the campaign combines billboards with OUTFRONT’s […]
Company: Capital Outdoor Advertising Markets: Virginia and North Carolina Headquarters: 1528 Old US 264-A, Zebulon, NC 27597 Phone: 919-873-9020 Capital Outdoor Advertising operates a billboard plant based from their headquarters in Zebulon, North Carolina. The company has 800 faces in North Carolina and Virginia. Insider caught up with Robert Sykes, […]
Yesterday Insider talked about a billboard publicity stunt that backfired. Here’s a billboard publicity stunt which was effective. Bobby Bones is host of a nationally syndicated country music radio program. He devoted his April 26 podcast to describing a billboard stunt to promote his podcast. In 2014 Bobby anonymously spent $13,000 […]
Clear Channel announced first quarter 2018 earnings yesterday. Here’s a summary of the earnings release, slide presentation and seeking alpha transcript. Consolidated revenue increased 9.9% to $598 million due to international sales growth and the impact of foreign exchange movements. Americas revenue (US and Canada) declined 1.7% to $256 million […]
Did you know: It is against the law to swim in any of the lakes in San Diego, all of which are man-made. San Diego has more than 7,000 farms in the city limits. This week’s Geopath Market Spotlight focuses on the San Diego DMA. Infographics for the top DMAs […]
Online political ads will feature an icon to reveal who sponsored the ad, as a step toward combatting fake ads that misled and confused voters in the 2016 election. Facing rumblings for Internet regulation, online media are moving to self-regulate. In April, Facebook CEO Mark Zuckerberg announced that Facebook would […]
Company: Capitol Outdoor Markets: California, Florida, Maryland, New Jersey, New York, Pennsylvania. Headquarters: 3286 M Street, NW, 3rd Floor, Washington DC 20007 Phone: 888-550-8573 Email: info@capitoloutdoor.com Capitol Outdoor is an advertising company based on Washington DC. The company was founded in 1990 by John Polis and Christopher Tavlarides. The company operates a […]
Billboards can be an effective way to call attention to a product or TV show or radio show or podcast. But stunts can backfire. Hollywood Reporter writes that Henry King rented billboards on Cahuenga Boulevard across from Universal Studios and on Venice Boulevard in Culver city to advertise his movie […]
