Insider caught up with Houston billboard litigation and transaction attorney Richard Rothfelder during the IBOUSA conference in Jacksonville, FL. We asked Richard about the case of Catalyst Outdoor Advertising vs Douglas, in which a billboard company sued a former employee for violations of a non-competition agreement. We discovered that Rothfelder […]
After Colorado legalized marijuana, cannabis outlets began sponsoring official signs on public right of way that acknowledge litter clean-up. Meanwhile, Colorado bans cannabis dispensaries from buying billboard ads: “. . . it shall be unlawful for any Retail Marijuana Establishment to engage in Advertising that is visible to members of […]
Rate This Board allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer recommends how to improve the ad. This week’s rating is provided by Melody Roberts, an OBIE nominated billboard designer and founder […]
Company: Carter Outdoor Markets: Arkansas Headquarters: 23111 Interstate 30, Bryant, Arkansas 72022 Phone: 501-847-3444 Carter Outdoor Advertising operates a billboard plant with over 400 faces in Central Arkansas. Leah Carter is the firm’s owner administrator. The company’s billboards vary from 10 by 20 to 14 by 48. The firm’s billboards are clustered in the […]
In addition to running Look Billboards and the IBOUSA, Chris Cowlbeck loves to barbeque. Here he grilling up some shrimp at his ranch on what else? An old billboard structure repurposed as a giant grill. Chris says that oak makes terrific grilling wood. [wpforms id=”9787″] Paid Advertisement
“…we have received no less than 15 responses the ad you ran for us to sell out Quad Cities billboard plant…” David Buring “FYI, today we got two requests from out of home companies to sign up. Y’all are awesome” Billboard Insider Classified customer Evan Metrock, Billboard Alerts. “Got several […]
By Andy Sriubas, Chief Commercial Officer @ OUTFRONT Media The OOH world lost one of its most positive and forward-thinking people this year. Josh Kruter was a leader in our industry’s effort to transform itself into a more competitive and contemporary media outlet. Josh achieved so much because he had the right attitude. […]
A reader asked Insider for tips on photographing digital displays. Here’s some advice from Daktronics together with an outstanding 1 page tipsheet titled “Digital Photography Made Easier” We’ve all been there. You head outside to capture just how brilliant the latest ad looks on your display, only to review the […]
Insider just read Mary Meeker’s Internet Trends 2018, a 294 slide presentation that explains all things internet. Meeker didn’t specifically mention out of home but two slides in the deck caught Insider’s eye. The first slide shows that the rate of physical store sales growth has been declining. Could it […]
Company: The Chehalis Tribe Markets: Washington Headquarters: 420 Howanut Rd, Oakville, WA 98568 Phone: 360-273-1251 The Chehalis tribe has two billboard structures along I-5 in Maytown and Grand Mound. Each structure has a digital sign and a static billboard. The Static billboards are leased on a three year term. The […]
