Other News

Rate This Board By Greg Callaham

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently. This week’s rating is provided by Greg […]

Company of the Day: Cuerden Signs

Company:  Cuerden Sign Co Markets: Arkansas Headquarters: PO Box 187 Conway, AR  72032-0187 Phone: 501-329-6317 Email: cuerden@swbell.net Cuerden Sign Company was founded in 1920 by Henry Cuerden.  The firm originally painted signs.  Over time it entered the neon sign and billboard business.   The firm is owned and operated by the Burton family.  Jasper […]

Out of the Office: Choice Media Bocce Team

  Ever play bocce?  Brad Tooley of Choice Media says this: Part of our mission statement is to have fun. Occasionally we announce on the speaker for everyone to meet in the lobby for a quick game of bocce. So we have sales people, operations, bookkeepers, graphic artist, etc. that […]

Billboard Insider Classifieds June 30, 2018

“…we have received no less than 15 responses the ad you ran for us to sell our Quad Cities billboard plant…”  David Buring “FYI, today we got two requests from out of home companies to sign up.  Y’all are awesome” Billboard Insider Classified customer Evan Metrock, Billboard Alerts. “Got several […]

Notable Projects – Catalyst Outdoor

Insider is leading off a new series “Notable Projects” with a story from Catalyst Outdoor.  More on this new series and how to participate at the bottom of this article. The challenge, find an innovative way to incorporate a design into the existing landscape while appealing to the surrounding aesthetics. Catalyst […]

Landmark’s latest pitch.

Insider received a direct mail piece this week from Landmark Infrastructure emphasizing the ability to defer capital gains when selling a lease or easement.  Here’s the pitch. A landlord can defer capital gains by (1) selling the easement to Landmark Infrastructrure and reinvesting the proceeds into other real estate, or […]

Company of the Day: Coastal Outdoor Advertising

Company: Coastal Outdoor Advertising Markets: New Jersey Headquarters: PO  Box 632, Far Hills, NJ  07391 Phone: 908-378-5464 Email: info@coastaloutdoor.com Coastal Outdoor Advertising operates a billboard plant with 12 high profile bulletin faces across highly traveled streets and expressways in New Jersey. The company is owned by Frank Nataro.  Nataro has been in the outdoor business […]

Vistar launches dedicated storefront for Digital Out of Home

New York – June 28, 2018 – Vistar Media, a programmatic technology company for digital out-of-home (DOOH), today announced the launch of the first global dedicated storefront for private marketplace (PMP) deals in DOOH. Through the Vistar “Deals Discovery” storefront, buyers can now explore custom packages curated by the world’s […]

Rothfelder answers another easement question.

Insider received a followup question in response to Richard Rothfelder’s article on taxes, foreclosures and billboard easements. Mr Rothfelder agrees with the investor that he should create the easement, sell the property and pay of the taxes. What happens when the new property owner does not pay the taxes and […]