Making sign proposals is a hassle if you aren’t big enough to use sign inventory management software. Utah based Signly.com is here to help. Signly has developed a simple cloud-based software solution to allow you to originate proposals, email clients and facilitate a “digital drive-by” which eliminates the need to […]
By Nancy Fletcher, OAAA President and CEO After I spoke on the benefits of collaboration (at the OOH Media Conference + Expo in Austin May 8), many people have asked what they can do to advance the industry. Here are five action categories that combine self-interest with industry progress. 1. Cooperation OOH groups […]
By Kerry Yoakum, Vice President of Government Affairs, OAAA On May 29, the US Supreme Court declined a challenge to San Francisco’s outdoor advertising restrictions which permit on-premise advertising but prohibit off-premise advertising. In 2015, Contest Promotions, a company that runs raffles for prizes such as movie and concert tickets […]
June 4, 2018 (Washington, DC)– Out of home (OOH) advertising revenue rose 2 percent in the first quarter of 2018 compared to the previous year, accounting for $1.68 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). The revenue increase marks eight years of consecutive growth […]
Horton Outdoor (Cartersville, GA), a subsidiary of McWhorter Capital Partners, LLC (MCP), announced today that it has acquired assets of G&G Enterprises with locations in southern Alabama In the acquisition Horton acquired 11 strategic locations with 25 faces. Josh McWhorter, CEO of MCP, said, “This acquisition was more strategic than […]
Company: CK Outdoor Headquarters: 920 E. 56th Street, Suite B Kearney, NE 68847 Market: South Dakota & Iowa Phone: 800-628-6060 Email: karla.steele@usacommunications.tv Insider had a chance to talk with Karla Steele about CK Outdoor. Tell us a little about CK Outdoor’s history and plant. CK Outdoor operates 90 billboards along I-80, I-90, I-29 […]
Insider caught up with Houston billboard litigation and transaction attorney Richard Rothfelder during the IBOUSA conference in Jacksonville, FL. We asked Richard about the case of Catalyst Outdoor Advertising vs Douglas, in which a billboard company sued a former employee for violations of a non-competition agreement. We discovered that Rothfelder […]
After Colorado legalized marijuana, cannabis outlets began sponsoring official signs on public right of way that acknowledge litter clean-up. Meanwhile, Colorado bans cannabis dispensaries from buying billboard ads: “. . . it shall be unlawful for any Retail Marijuana Establishment to engage in Advertising that is visible to members of […]
Rate This Board allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer recommends how to improve the ad. This week’s rating is provided by Melody Roberts, an OBIE nominated billboard designer and founder […]
Company: Carter Outdoor Markets: Arkansas Headquarters: 23111 Interstate 30, Bryant, Arkansas 72022 Phone: 501-847-3444 Carter Outdoor Advertising operates a billboard plant with over 400 faces in Central Arkansas. Leah Carter is the firm’s owner administrator. The company’s billboards vary from 10 by 20 to 14 by 48. The firm’s billboards are clustered in the […]
