Washington, DC (January 8, 2018) – The development and implementation of smart cities will create opportunity for the out of home (OOH) advertising industry, according to a new study released by the Outdoor Advertising Association of America (OAAA). Connected technologies matter most for OOH as the future of smart cities […]
Other News
Kym Frank Reviews Geopath’s 2017
By Kym Frank, President, Geopath Hello everyone! The Geopath team hopes you had an amazing holiday and are kicking off a prosperous New Year! 2017 was an amazing year for our organization and the industry! Let’s take a quick minute to reflect on 2017. GEOPATH INSIGHTS SUITE! In Spring of […]
Rate This Board by Out of Home Creative
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided […]
Seth Rogan Talks about a billboard on the Golden Globes
Seth Rogan talked about the power of OOH at Sunday’s Golden Globe Awards. Here’s what he said about a billboard he saw on Highland Boulevard in 2003 for movie called “The Room”: “…it was The Room and it has this strange billboard. And there here was no studio. And there […]
Company of the Day – Vector Media
Company: Vector Media Headquarters: 560 Lexington Avenue, New York NY 10022 Phone: 212.557.9405 U. S. Markets: Atlanta Austin Boston Chicago Dallas Houston Las Vegas Los Angeles Miami New York Philadelphia Phoenix San Antonio San Diego San Francisco Washington DC About Vector Media Vector started as a small billboard company with […]
“Three Billboards” Sweeps Golden Globes
By Ken Klein, Executive Vice President, OAAA As Hollywood enters the award season, billboards are cheering a critically acclaimed film with “billboard” in the movie’s title. The small-town revenge drama “Three Billboards Outside Ebbing, Missouri” won four Golden Globes on January 7 at the award show broadcast on NBC from […]
Roberts on What to Do When You’ve Won the Business.
This is the last installment of a series discussing how to successfully transition from winning a sale to producing a billboard ad. Insider previously interviewed Debbie Collvins of Billboards, Etc and and Greg Callaham or Greg Callaham Design. Today we talk with OBIE nominated billboard designer Melody Roberts, the founder […]
USA Outdoor
Company: USA Outdoor Markets: Iowa, Kansas, Missouri, Nebraska Headquarters: 409 E 25th St, Suite 5, Kearey NE 68847 Phone: 308-236-1511 Email: info@usaoutdoor.net USA outdoor operates a billboard plant in the upper midwest. The company is owned by Russ Hilliard. Russ built more than 100 cable TV systems prior to entering […]
Orlando Looking at Swapping Static Billboards for Digitals
With a goal to eliminate billboards along the city’s main streets and in pedestrian-friendly districts, the City of Orlando is considering allowing static boards to be swapped out for digital signs. The Orlando Sentinel reports that the City Council is meeting this week and the expectation is they will approve […]
Billboard Insider Classifieds January 5, 2017
Billboard Insider Classifieds work: “When thinking as to how best to get the word out of our available position we thought of Billboard Insider. We are glad we did. The cost of the ad was reasonable and the response was outstanding.” Jim Moravec, Stott Outdoor “We had over 25 companies inquire […]