Other News

Environmental Messaging On Billboards

By Paul Hickman, General Manager, Fairway Outdoor, Raleigh, NC The “I’m not a trophy” Grizzly Bear billboard out West reminds us of an important point: billboards are a valued platform for environmental messaging. The Center for Biological Diversity put billboards in three Western states to express its views on trophy […]

Company of the Day: mobilads

Company:  mobilads Market: New York Headquarters: 635 W 42 ST, New York, NY  10036 Phone: Email: mobilads is a data-enabled rideshare advertising platform that utilizes wrapped Uber/Lyft fleets as rolling billboards in the NYC area.  mobilads was founded by two former bankers, Craig Cook and Niels Sommerfeld.   Insider talked with […]

Out of the office: Kym Frank

Geopath President Kym Frank loves camping: My family and I go camping nearly every weekend in the spring, summer and fall.  We used to tent camp, which we still do on occasion, but last year we bought an RV – which allows us to see more of the country (and […]

Billboard Insider Classifieds August 4, 2018

“The response has been excellent.  Excellent investment.”  Out of home broker Stephen Minnich. “…we have received no less than 15 responses the ad you ran for us to sell our Quad Cities billboard plant…”  David Buring “FYI, today we got two requests from out of home companies to sign up.  […]

Billboards are not passive income.

There is a myth going around that you can make lots of money in the billboard business without any work.  Insider gets calls from investors who “want to make lots of money buying billboards.”  They are almost always from outside the business.  They don’t expect to work full-time.  They say […]

Bressler highlights RADAR success.

Clear Channel Outdoor’s RADAR system uses mobile data to assist in out of home buying. Channel Outdoor CFO Rich Bressler spoke favorably about RADAR on this week’s earnings conference call: “By leveraging our aggregated and anonymized mobile location data, RADAR has achieved impressive results for both national and local brand […]

Billboard Insider Turns 3

Billboard Insider just entered its fourth year and is thriving.  These figures show the growth in our monthly page views: July 2015:  188 page views July 2018: 18,483 page views July 2017:  36,513 page views July 2018:  52,228 page views Our cumulative page views passed the 1 million mark this […]

Company of the Day: Elevation Outdoor

Company: Elevation Outdoor Advertising Markets:  Colorado Headquarters: Phone: 303-365-9124 Email: info@elevationoutdoor.com Elevation Outdoor operates a billboard plant in the following communities: Craig, Colorado Estes Park, Colorado Salida, Colorado. The company is run by Steve Richards and Lolly Block.  Richards is also the President of Mile Hi Outdoor in Denver and […]

Link Media Acquires Tammy Lynn Outdoor

Link Media Outdoor (“Link”), a subsidiary of Boston Omaha Corporation (BOMN), has completed the acquisition of Tammy Lynn Outdoor, LLC (“Tammy Lynn”), based in Bluefield, West Virginia. For over 25 years, Tammy Lynn has been owned and operated by Bud and Tammy Acken and grew to become West Virginia’s 5th largest […]

Out of Home Legal: Record Your Easement.

Record your easements and record a memorandum of lease for your billboard leases.  That’s the lesson of Tiller White v Canyon Outdoor.  Here are the facts. In February 2003 Glen and Rachel Knapp entered into a lease with Lockridge Outdoor Advertising Agency to place a billboard on their property..  The […]