SignValue’s Paul Wright is an expert in valuing out of home advertising companies. Insider asked Wright for an update on billboard values. With the changes in income tax law coming in 2018, do you anticipate a shift in focus to property valuations? We are cautiously optimistic that the dramatic reductions […]
Other News
Billboard Movie Wins More Awards
“Three Billboards Outside Ebbing, Missouri” won three top awards January 21 from the Screen Actors Guild (SAG) for best cast, actress, and actor in a supporting role. The film also won four Golden Globes (January 7) and three Critics’ Choice Awards (January 11). The film was nominated for nine Academy […]
Company of the Day – Watkins Outdoor Advertising
Company: Watkins Outdoor Advertising Headquarters: 969 East Ironbridge Circle N Springfield, MO Markets: Springfield, Missouri Phone: 417.862.0003 Email: gwatkinsoutdoor@sbcglobal.net Family owned since 1998, Watkins Outdoor Advertising has been dedicated to bringing the highest quality service and visuals to the Ozarks and Springfield MO. The company has 9 digital faces in the city of Springfield. Greg […]
Four Months to GO2018
An OAAA Special Report Kym Frank, President, Geopath There has never been a more exciting time to be part of the out of home (OOH) advertising industry. With campaigns featuring amazing interactive technologies along with major advancements in targeting, profiling, and measurement capabilities, OOH can provide advertisers with the […]
Messimer-Henley on the Best and Worst Times to Prospect
Insider ran into articles in The Balance and on Hubspot which suggest the following: (1) Tuesday, Wednesday and Friday are the best days to prospect. Monday, everyone is organizing for the week. Thursday everyone is racing to finish projects due on Friday. (2) The best time to call if you […]
Standard Outdoor Acquires Quality Outdoor
Expands into Northern Alabama Market January 19, 2018 05:30 AM Pacific Standard Time NEW YORK–(BUSINESS WIRE)–Standard Diversified Opportunities Inc. (“Standard Diversified” or the “Company”) (OTCQB:SDOIA) announced an asset acquisition, consisting of over 80 billboard structures, located in the Birmingham and Huntsville, Alabama markets from Quality I/N Signs and Outdoor Advertising, […]
Company of the Day: WC Media
Company: WC Media, Inc. Headquarters: 1824 South McArthur Blvd., Springfield IL 62704 Phone: (217) 241-1224 Contact Email: info@wcmedia.net WC Media, Inc. is family owned with Billboard inventory covering Illinois and Eastern Iowa. Insider interviewed Nick Giacomini. How did WC Media get started in the billboard industry? Around 1996, shortly after college, my […]
Lamar Donates Billboards to The Ray
If you’ve recently driven down the 18-mile stretch of I-85 between LaGrange, Georgia and the Alabama border, you’ll have noticed some changes. Four billboards welcome you to The Ray, a “safer, cleaner, smarter highway.” This is thanks to a new partnership with Lamar, one of the largest outdoor advertising companies in […]
Transit as Free Speech Battleground; Sessions’ DOJ Joins the Fight
Kerry Yoakum, an attorney, is a vice president of the OAAA The US Department of Justice (DOJ) is taking sides in a First Amendment lawsuit challenging transit’s ability to restrict religious ads. In Washington, DC, the Catholic Church has been fighting a losing court battle, which was prompted by the regional […]
Billboard Insider Obituary: David Root 1950-2018
The Toledo Blade reports the death of David Leigh Root, the chief executive of Toledo based Root Outdoor at age 67. The family-owned company operated 2,000 billboards on highways in northwest and north-central Ohio before it was sold to Lamar in the mid-2000’s. David Leigh Root took over the business […]