Other News

Fugitive Sees Photo on Billboards, Turns Self In

On Monday, the US Marshals Service posted this MOST WANTED photo on billboards.  The fugitive saw his image on billboards, and turned himself in . . . the next day (March 27).  In Cedar Rapids, IA, Mary Porth, office manager for Lamar Advertising Company, tells the story: “On Friday (March 23), […]

MAGNA Raises US Ad Forecast, OOH to Grow

Courtesy of the OAAA The US ad market is projected to reach an all-time high this year, generating $197 billion in revenue. Up 5.5 percent, this is a 2.7 percent acceleration on last year’s growth, and stronger than MAGNA’s earlier forecast of 5 percent. OOH is expected to grow 2.1 […]

Indianapolis Considering Digital Signs Again

The push to permit digital signs in Indianapolis stalled after Clear Channel Outdoor swapped out of Indianapolis and the Clear Channel Outdoor execs leading the digital push took other jobs.  Now WTHR and the Indianapolis Business Journal report that Indianapolis Mayor Joe Hogsett issued a proposal to permit digital billboards.  […]

Company of the Day – Atwell Outdoor Advertising

Company: Atwell Outdoor Advertising, Inc. Headquarters:  2304 Winona Drive Panama City, FL 32405 Markets:  Atwell Outdoor Advertising has numerous high traffic billboards located in Bay, Washington, and Walton Counties in Northwest Florida. Phone: 850-785-6017 Email: info@atwelloutdoor.com Atwell Outdoor Advertising was founded in 1956 by H. Tolbert and Frances P. Atwell in Panama City, Florida. […]

Who’s the “Mad Dog” Behind Those Biting Political Billboard Ads?

By Ken Klein OAAA Executive Vice President, Government Affairs In political bellwether Ohio, a sharp-looking billboard stands out along the high-volume Interstate approach to Columbus: IMPEACHMENT NOW. Who put that message here, in the heartland, my Ohio in-laws wanted to know. The answer: a traveling photographer named Claude Taylor, based in Silver […]

Matt O’Connor on Adquick’s Serena Williams Campaign

Keep your eye on Adquick, the company which has raised seed funding from  from a group of investors including Reddit co-founder Alex Ohanian to automate the out of home buying process.   Ohanian used Adquick to place an automated buy for 4 billboards that his wife Serena Williams would pass while […]

Geopath Market Spotlight: Las Vegas

Did you know: More than 41 million people visit Las Vegas each year. Las Vegas is home to more than half of the 20 largest hotels in the world. This week’s Geopath Market Spotlight focuses on the Las Vegas DMA. Infographics for the top DMAs and much more are available […]

Daktronics 50th Anniversary

Daktronics is celebrating their 50th anniversary this year.  Insider enjoyed watching this video which includes interviews with the company’s founders. Did you know when the company was created their main focus was on employing South Dakota college graduates before they even had an initial product identified? Learn more about this […]

Company of the day: Atlantic Outdoor

Company: Atlantic Outdoor Markets: New York Headquarters: 65 Central Park West, Suite 1F, New York, NY  10023 Phone: 212-787-1500 Email: info@atlanticoutdoor.com Atlantic Outdoor was founded in 1997 by Jason Perline (Founder and Chairman of Van Wagner Communications from 1995-1997).  The company operates 7 high profile billboard structures in Manhattan and the surrounding New York city […]

Out of home legal: Be Reasonable When You Lose A Lease

Be reasonable when you lose a lease or it may cost you.  That’s the lesson of M&M Media and Ace Outdoor Advertising versus Regency Outdoor Advertising. Here’s a summary of the case. Regency Outdoor Advertising and M&M Media Group signed a lease for a billboard atop a building in Los Angeles.  […]