The leader of the national advertisers’ group flagged a potential future headache for those who use consumer data to better target ads: a populist pro-privacy proposal in bellwether California. Bob Liodice, CEO of the Association of National Advertisers, was the wrap-up keynoter on May 9 at the 2018 Geopath/OAAA OOH […]
Last week Insider wrote about how to get your first out of home advertising client. Today, out of home sales expert Andrea Messimer gives her thoughts on what to do after you’ve bought or erected your first billboard and need a client: #1 First step is to get professional […]
Rate This Board allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer makes recommendations on how to improve the ad. This week’s rating is provided by Melody Roberts, an OBIE nominated billboard […]
Patti Reeves sells US outdoor advertising space for several US companies and owns a billboard plant in Turks and Caicos. Patti and her husband Dean also own Reeves Thoroughbred Racing Here Patti and Dean escort their Breeders Cup champion Mucho Mucho Man into the winners Circle. What’s your hobby out of […]
“FYI, today we got two requests from out of home companies to sign up. Y’all are awesome” Billboard Insider Classified customer Evan Metrock, Billboard Alerts. “Got several calls and sold the trivisions to the first one.” Billboard Insider Classified customer Michael Grace, Ace Outdoor. Billboards for sale ads cost $120 […]
This week a reader asked Insider “I purchased my first billboard a few months ago and have not been able to get any advertisers. Do you have a post on how to approach advertisers?” Here are Insider’s thoughts. Compile a ride sheet. The ride sheet should be 1 page and […]
By Sarah Davis, Blue Sky Digital Printing We have had a lot of people ask us “Which product performs better, the 7 oz. or the 13 oz.?” One might say because the 13 oz. is heavier, it must be stronger, right? Not necessarily. There are three different pieces to the […]
Nicole Portwood of Titos Handmade Vodka gave a refreshingly candid talk titled OOH: Outsized Value For An Upstart Brand a last week’s GO2018. Portwood had 15 years of brand marketing experience when she joined the small Texas distillery Tito’s Handmade Vodka but freely admits she made mistakes when she started […]
The Morning Call reports the Nazareth Borough Council is concerned about a digital billboard which Abe Atiyeh wants to construct at Route 248 and Green Street. He was granted a variance for the digital billboard in June 2017. The board thinks the sign is a safety issue because it is […]
Company: Buckland Media Group Markets: Western Oklahoma Headquarters: Oklahoma City, OK 73112 Phone: 405-219-1800 Email: bucklandmediaok@gmail.com Ben Buckland Media operates 128 faces plus 4 digital billboards in Western Oklahoma. The company is owned by Ben Buckland. Buckland has a background in the radio and publishing business and has also served as the announcer […]
