Rate This Board allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer recommends how to improve the ad. This week’s rating is provided by Melody Roberts, an OBIE nominated billboard designer and founder […]
Other News
Company of the Day: Huntington Outdoor
Company: Huntington Outdoor Markets: Ohio, Indiana Headquarters: 524 1/2 S. Broadway, Greenville, OH 45331 Phone: 800-704-5973 Email: office@huntingtonoutdoor.com Huntington Outdoor operates a billboard plant with over 400 faces in Southwest Ohio and east-central Indiana. The company was formed by Justin Powell in 2008 and is headquartered in Greenville Ohio. Jena and Haleigh Powell head up […]
Out of the Office: Ike Wingate
Ike Wingate, founder and President of Wingate Media reminds us what’s important: When it comes to something I pursue outside of the office, it really comes down to trying to be the best husband and dad I can be. This picture pretty much sums up literally and figuratively what I […]
Billboard Insider Classifieds October 13, 2018
“The response has been excellent. Excellent investment.” Out of home broker Stephen Minnich. “…we have received no less than 15 responses the ad you ran for us to sell our Quad Cities billboard plant…” David Buring “FYI, today we got two requests from out of home companies to sign […]
Billboard Leases and Unpaid Taxes
You can protect your billboard leases from being extinguished by a non-governmental foreclosure by recording your leases or easements. Government foreclosure for unpaid taxes is another matter. Read this risk disclosure on page 7 of the rating documents for the $505 million Adams Outdoor debt issue: “If the fee simple […]
OAAA Supplier Webinar: Lightking
OAAA held a Supplier Update Webinar this week, featuring Lightking, with a theme of Turning Static Boards into LED Now. Here are a few of Insider’s take aways from the Webinar led by Timur Colak, President of Lightking. Lightking sees two impediments to converting static structures to digital: Permitting Cost, […]
Company of the Day: IMM Outdoor
Company: IMM Outdoor Market: Massachusetts Address: PO Box 270705, Boston, MA 02127 Phone: 617-416-4245 Email: info@immoutdoor.com IMM Outdoor operates a 14 by 48 billboard on the Mass turnpike in Chicopee. The righthand read is digital. The lefthand read is static. Insider talked with company owner Matthew DiRoberto Matthew, how did […]
4 Insights About Adams and Fairway
The bond rating document for the Adams $505 million debt issue tells you four things about Adams and Fairway’s operations. The billboards which are pledged as collateral for the debt issue do not constitute all of Adams and Fairways billboards but are a large enough sample to provide insights into […]
Cincinnati Repeals Billboard Fee Hike
Cincinnati’s City Council voted to repeal its recent, significant increase in billboard fees. The unanimous vote to scrap the fee increase occurred October 10 in open session of the council that was live-streamed on the city’s website. Norton Outdoor and Lamar Advertising had challenged the fee increase in court, along […]
Allison Outdoor Tabs Keith Horton as New General Sales Manager
Sylva, NC 10/10/18—Locally owned Allison Outdoor Advertising has hired OOH Veteran Keith Horton as General Sales Manager effective October 1st, 2018. Horton brings 35 years of Out of Home media experience to Allison Outdoor. He previously worked in Outdoor Sales and Management in the Greenville, Spartanburg, Anderson area with Fairway […]