Company: Orange Barrel Media Markets: Nationwide Headquarters: 250 North Hartford Ave, Columbus, OH 43222 Phone: 614-294-4898 Orange Barrel Media designs and operates high profile advertising displays and smart city kiosks in multiple cities including Los Angeles, Chicago, Wash DC, Denver, Charlotte, Nashville, Columbus, Cleveland and Cincinnati. The firm was started in 2003. Pete Scantland […]
Sales guru Jeffrey Gitomer thinks the biggest corporate failure in America is ineptitude in communicating with customers with anything other than a sales message (The Little Red Book of Sales Answers, page 98). This email newsletter from Kegerreis Outdoor Advertising shows how to communicate with clients and prospects. It informs […]
Indianapolis has four digital billboards and that’s not going to change soon. The City Council’s Metropolitan and Economic Development committee voted unanimously against a proposal to permit additional digital billboards. Local community groups were upset about a proposed 2:1 ratio of static boards to be taken down for each digital […]
Insider received a press release from Stokely Outdoor announcing 36 new billboards which have 144 faces across Oklahoma. Insider talked with Sam Stokely about the company’s growth. Did your growth come via new build and/or acquisitions? These are all new builds signs. Solid steel structures with hurricane frames for faces […]
With the advent of smartphones and social networks like Facebook, Snapchat and Instagram we really are living in a ‘Selfie generation’. Posting on social media and the OOH industry are a great match as they rely on eye-catching visuals to cut through the clutter, so today Daily Billboard Blog’s ‘3 […]
Did you know: The Louisiana State Exhibit Museum is a popular landmark within Shreveport. Shreveport Municipal Auditorium is regarded as home to Elvis Presley’s first performances. This week’s Geopath Market Spotlight focuses on the Shreveport DMA. Infographics for the top DMAs and much more are available to Geopath members in […]
Women over-index on the public out of home advertising boards versus the Fortune 500. Here are the numbers for Lamar, Outfront, Clear Channel Outdoor and JC Decaux. Women account for 32% of the board of directors for the four public out of home companies versus 11% of the typical S&P […]
Today marks the debut of the Billboard Insider podcast. Our first guest is John Weller, co-publisher of Billboard Insider and a co-owner of Billboard Loans, LLC, an out of home lending fund. John talks about out of home lending, what he thinks of the leverage of Lamar, Outfront and Clear Channel […]
Rob Schutz, co-founder and CRO for Ro, the healthcare startup, was interviewed last week on the Making Marketing podcast. He likes out of home although Insider thinks he takes too limited a view of out of home’s capabilities. Shutz’s comments are at the 16 minute mark of the 32 minute […]
