In this month’s ‘3 of a kind’ feature the Daily Billboard Blog is looking at creating a spectacle in the skies with the help of life-size 3D mannequins. The first example is from June 2011 when mannequins were literally hanging from billboards around the streets of L.A., including along the busy Sunset Strip […]
George Ivie, CEO and Executive Director of the Media Rating Council (MRC), presented how his Industry self-regulatory organization moved to developing audience measurement standards and best practices for data used in decision making for advertisement placement in the OOH Industry at the bi-annual conference of IBOUSA Associates yesterday in Columbus […]
Company: HB Outdoor Market: Georgia Headquarters: 1775 Woodstock Rd, Suite 150 Roswell, GA 30075. Phone: 770-951-8222 Email: billyharvin11@gmail.com HB Outdoor operates forty faces in Georgia including a double sided trivision in Winder, two-sided digital billboards in Buford and Norcross and a double sided static billboard in Norcross. The company is run by Billy Harvin. Billy, […]
Outfront CEO Jeremy Male was upbeat in remarks at last week’s Goldman Sachs Communicopia Conference. You can access his recording at the Outfront Website. Here are the highlights: On the need to improve the out of home buying process At the moment if you want to buy a billboard from […]
The Washington Post has a story indicating an upward trend in commute times in most major U.S. cities. Here is a list of the top ten longest commutes. The statistics were recently released courtesy of the 2017 American Community Survey provided by the Census Bureau. Commute times have been […]
Jock Gibb, VP of Sales for Formetco, announced a partnership with Marshal Safety to deliver bulk pricing discounts for safety equipment for all IBOUSA Associates in Columbus OH today. “The portal will give the Independents a combined buying power that is equivalent to that of much larger companies,” said Gibb. […]
Company: Hart Advertising, Inc. Headquarters: 69 E Seminary St, Norwalk, OH 44857 Market: North Central Ohio Phone: (419) 668-1194 Email: hart@accnorwalk.com Hart Advertising, Inc. was a family-owned, outdoor advertising company with over one thousand faces located in the Vacationland area of North Central Ohio between Cleveland and Toledo. Hart Advertising, […]
The USA OOH Industry enjoys roughly $8 billion (4%) of the overall U.S. advertising spend and has shown growth over the last decade attributed in a large way from the acceptance by advertisers of digital OOH inventory as a way to be a last contact before a decision point by […]
The OAAA Operations & Safety Seminar is scheduled for October 8-10 in Rosemont, IL, at the Embassy Suites. Insider talked to the OAAA’s Safety, Standards, and Technology Committee Chair Vince Miller, President of DDI Media, about the importance of safety in OOH operations. Why is safety an important topic for […]
By Nicole Randall OAAA Communications Director Football season is back, and with it comes BBQs, burgers, and beer. Beer is by far the football fan’s adult beverage of choice. A 2016 Harris Poll found 75 percent of adult Americans prefer to drink beer while watching football. The top two breweries in the […]
