The Peter J Solomon Media Monthly is always a good read. The first thing Insider looks for is the major media CPM (cost per thousand views) comparison. You can see that the median out of home cost per thousand views ($5.21 for bulletins and $3.11 for posters) is a better […]
Did you know: The Hartford Courant, founded in 1764, is the country’s oldest continuously published newspaper. Founded in 1842, the Wadsworth Atheneum is America’s oldest public art museum. This week’s Geopath Market Spotlight focuses on the Hartford DMA. Infographics for the top DMAs and much more are available to Geopath […]
Company: Boardworks Markets: Georgia Headquarters: 2451 Cumberland Parkway SE, Suite 3839, Atlanta, GA 30339 Phone: 404-223-1161 Email: sales@boardworks.com Boardworks operates an outdoor advertising plant in Atlanta. The company was started in June 1989 by Larry Roberts. The company has 10 remaining billboards in the Atlanta area after selling a group of premier Atlanta billboards […]
Many private equity funds and family offices are interested in out of home to judge from the calls Insider gets. Professional investors like the out of home industry’s barriers to entry (permits are hard to get) and low technology risk (tech hasn’t made out of home passe like other forms […]
iHeartMedia filed with the U.S. Bankruptcy Court a Chapter 11 Plan of Reorganization and related Disclosure Statement. According to the Disclosure Statement, “The proposed Plan achieves a value-maximizing restructuring that comprehensively addresses the Debtors’ funded debt obligations and positions their businesses for continued growth and long-term success. As a result […]
Hunger for new money to pay for roads and bridges continues to push government to offer pieces of the public right of way for sale. This is worrisome in that it creates state-sponsored advertising which will compete with your out of home business. Here’s the latest: 1.) What just happened […]
NEW YORK, April 26, 2018 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT) announced today that the Board of Directors of the San Francisco Bay Area Rapid Transit District (“BART”) has awarded it the advertising franchise for BART’s rapid transit system, subject to the execution of a definitive agreement, for a period […]
Company: Blue Outdoor Headquarters: 419 Park Ave. So., Suite 605, New York, NY 10016 Markets: Blue Outdoor has a significant footprint across the U.S. with their Real Estate partners. Phone: 212.759.0200 Email: SALES@BLUEOUTDOOR.COM Blue Outdoor was founded in February 2006 as a fresh and innovative outdoor media company focused on outdoor advertising. Their goal […]
By Nancy Fletcher, President and CEO, OAAA For the first time, the basic billboard regulatory scheme is under attack on constitutional grounds. The lawyers like to make it more complicated, but the question boils down to this: Does the First Amendment trump the regulation of billboards? Or, to put it […]
Rate This Board allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer makes recommendations on how to improve the ad. This week’s rating is provided by Melody Roberts, an OBIE nominated billboard […]
