Did you know: It is against the law to swim in any of the lakes in San Diego, all of which are man-made. San Diego has more than 7,000 farms in the city limits. This week’s Geopath Market Spotlight focuses on the San Diego DMA. Infographics for the top DMAs […]
Online political ads will feature an icon to reveal who sponsored the ad, as a step toward combatting fake ads that misled and confused voters in the 2016 election. Facing rumblings for Internet regulation, online media are moving to self-regulate. In April, Facebook CEO Mark Zuckerberg announced that Facebook would […]
Company: Capitol Outdoor Markets: California, Florida, Maryland, New Jersey, New York, Pennsylvania. Headquarters: 3286 M Street, NW, 3rd Floor, Washington DC 20007 Phone: 888-550-8573 Email: info@capitoloutdoor.com Capitol Outdoor is an advertising company based on Washington DC. The company was founded in 1990 by John Polis and Christopher Tavlarides. The company operates a […]
Billboards can be an effective way to call attention to a product or TV show or radio show or podcast. But stunts can backfire. Hollywood Reporter writes that Henry King rented billboards on Cahuenga Boulevard across from Universal Studios and on Venice Boulevard in Culver city to advertise his movie […]
PJ Solomon investment banker Mark Boidman gave a fast-paced talk on the strengths and risks of out of home at the May 7-9 GO2018 conference. Here’s a summary. Out of Home Strengths The big audience. Out of home is the only form of media which can deliver an unsplintered audience. […]
Courtesy of Daktronics OOH Advertising When you measure IQ, typically you think of an intelligence test. But what if we told you there’s another IQ test that measures brilliance, specifically for digital Out of Home billboards? We’re talking about Image Quality. Breaking it down When you think of image, it […]
Hari Sundaresan, Chief Procurement Officer of BT Group, one of Britain’s biggest companies and advertisers, will deliver a keynote at this year’s FEPE International Congress in Sorrento on June 6-8, looking at the growing role and importance of procurement as a strategic sourcing function within BT and how this flows […]
Company: Canyon Outdoor Media Headquarters: 9601 W. State St., Boise ID 83714 Markets: Boise, Meridian, Nampa & Fruitland Idaho Phone: 208.938.8880 Email: info@canyonoutdoormedia.com Today’s Canyon Outdoor Media has enjoyed tremendous growth since it was started providing billboard advertising in Boise, Meridian, Nampa & Fruitland Idaho in 2003. Recently, Canyon Outdoor Media has been putting innovation to […]
A unanimous three-judge appeals court said Scenic Kentucky cannot challenge the state’s regulation of digital billboards and vegetation control because Scenic does not have “standing” in court. Background In late 2015, the Kentucky Legislature approved bills to regulate digital billboards and allow vegetation control along roadways. Scenic Kentucky challenged both […]
The Whiteheart Outdoor Advertising plant is for sale. Insider talked with Whiteheart’s broker, Stephen Minnich of Piedmont Business about the transaction. Steve, Tell us about the plant. Whiteheart Outdoor Advertising Company owns 18 sign structures with a total of 35 sign faces, all of which are offered for sale. […]
