Other News

Pearl Jam Raises Awareness for Homelessness

Hometown. Home Shows. Homelessness. These three elements will band together as Pearl Jam, Seattle’s iconic Rock and Roll Hall of Famers, take the stage on August 8th and 10th at Safeco Field to not only rock the crowd, but to raise awareness and pledge support to fight homelessness in their hometown. Seattle’s homelessness […]

Company of the Day – EPIC Outdoor

Company: EPIC Outdoor Advertising Headquarters:  720 St. Anne St., Rapid City, SD 57701 Markets: South Dakota, Wyoming, Nebraska Phone:  (605) 388-9424 Email:  brendan@epicoutdoor.com EPIC Outdoor Advertising billboards can be found in the following areas: Northcentral Nebraska (Chadron & Alliance) Eastern Wyoming Western South Dakota Along with their static inventory they […]

A Landlord’s Perspective on Billboard Leases

Carolina Calderon is an Oradell, New Jersey attorney whose firm Law Offices of Carolina Calderon Castro, LLC specializes in advising landlords on billboard issues.  Insider asked Calderon to talk about billboard leases from a landlord’s perspective. Carolina, how did you get involved with advising landlords on billboard leases?  I became […]

Autonomous Car Update August 8

Could autonomous cars increase transit use and transit advertising? MIT technology review has a short piece highlighting how Waymo is partnering with the Phoenix area regional transit authority to get people to buses and trains. Insider’s take: This is good news for transit advertising companies if it helps boost ridership.  […]

Geopath Market Spotlight: Nashville

Did you know: Centennial park in Nashville is home to the only replica of the Greek Parthenon Nashville was founded on Christmas Eve, 1779. This week’s Geopath Market Spotlight focuses on the Nashville DMA. Infographics for the top DMAs and much more are available to Geopath members in their geekOUT […]

Company of the Day: Elray Outdoor

Company: Elray Outdoor Advertising Markets:  New York, New Jersey Headquarters: 1862 East 9th St, Brooklyn, NY  11223 Phone: 718-645-9621 Email: info@elrayoutdoor.com Elray outdoor advertising operated a plant of high profile billboards in New York and New Jersey until 2017. The firm’s President was Raymond Laniado. In 2017 the firm sold […]

Your OAAA: The Advance of Digital Billboards

On July 25, OAAA hosted a webinar for non-members, explaining how the trade association boosts sales and protects assets.  Insider is posting a three-part series based on this webinar. In Part One, posted August 1, Myron Laible explained OAAA problem solving.  In Part Two, Ken Klein describes the advance of […]

Tech Companies discover out of home.

Bloomberg ran a piece yesterday saying that Silicon Valley is going old school in buying out of home: Facebook Pushes Online Ads, Then Spends Its Cash on Billboards Look at the OAAA’s 2017 list of top out of home advertisers.   Tech firms are in bold. MCDONALD’S RESTAURANT APPLE GEICO AMERICAN EXPRESS […]

Getting started with billboard insurance.

Billboard insurance is a must for your business.  Here are some common types of coverage your out of home business will need: Workers Compensation.  Required if you have employees. Replacement coverage for billboards and equipment.  This is critical for digital billboards.  Less critical for static billboards unless you have a […]

Company of the Day – Emmitt Signs

Company: Emmitt Signs Markets: Ohio Headquarters: 501 West Emmitt Ave, Waverly, OH, 45690 Phone: 740-708-1247 Emmit Signs has an 18 face plant located in Waverly and Chilcothe, Ohio. The company’s signs are 12 by 24. Six of the company’s ten existing structures are double-stacked. The company was formed in 1998. […]