There was good news and bad new in this week’s OAAA 3Q 2018 OOH revenue release. Good News 34 consecutive quarters of US OOH revenue growth. 3Q 2018 US OOH revenue growth is well above 2.5% average quarterly US OOH revenue growth for the past two years. Bad News US […]
Other News
Rothfelder on Repair of Damaged Signs – Part 2
I talked yesterday about natural disasters and how their occurrence reminds us that billboards and other forms of out of home advertising can become vulnerable. Whether your structure is conforming or nonconforming is important to know. So what do you do in the event you have damaged nonconforming structures? Most sign, […]
Spotify Offers “Share on a Billboard” Button to Premium Users
By Cody J. Riebe, Insights Specialist at BillboardsIn At the beginning of each December, music streaming giant Spotify offers users a year-end analysis of their listening habits, called Spotify Wrapped. It breaks down data such as which artists, songs, and genres they listened to most throughout the year. It also […]
Posterscope Wins 2018 OOH Media Plan of the Year for Fox Sports FIFA World Cup
December 5, 2018 (New York) – The 2018 Out of Home (OOH) Media Plan of the Year was awarded to Posterscope by the Outdoor Advertising Association of America (OAAA). The OOH Media Plan Awards were presented today in New York at The AD Club of New York’s 11th […]
Company of the Day: Link Media Outdoor
Company: Link Media Outdoor Markets: Alabama, Florida, Georgia, Iowa, Illinois, Iowa, Kansas, Missouri, Nebraska, Virginia, West Virginia and Wisconsin. Headquarters: 200 Mansell Ct. East, Bldg 200, Suite 325, Roswell GA 30076 Phone: 844-404-LINK Email: Info@LinkMediaOutdoor.com Link Media Outdoor operates a billboard plant with over 2,900 billboard structures and 5,400 advertising faces in the central […]
Remembering Billboard Pioneer Joe Zukin (1926-2018)
Billboard pioneer Joe Zukin, the founding patriarch of Meadow Outdoor Advertising, died December 4 in California. He was 92. “Dad was a gracious man,” said son Chris Zukin. “He loved his family. He loved the outdoor advertising family as well.” “He was truly a great role model for his children, […]
Blanning Acquires Mooreland Tennessee Billboards
Chattanooga, Tennessee— December 5, 2018 , Blanning Company, LLC announces the acquisition of all the Mooreland Sign’s Billboard locations in Tennessee. “This this is our fifth acquisition this year and adds some very powerful Interstate locations on I-40 near Cookeville and I-75 in Chattanooga as well some great community locations. […]
Rothfelder on Repair of Damaged Signs
I met Jim Moravec of Stott Outdoor Advertising at the OAAA Legal Seminar last month. As reported in the November 14th edition of Billboard Insider, the homes of several employees of Stott were destroyed by the devastating fires across California, specifically the Camp Fire near the City of Paradise. Now […]
Geopath Market Spotlight: Harrisburg
Did you know: Wilt Chamberlain’s famous 100 point game was played in Hersheypark Arena. The Rockville Bridge in Harrisburg is the longest stone masonry arch railroad bridge in the world. This week’s Geopath Market Spotlight focuses on the Harrisburg DMA. Infographics for the top DMAs and much more are available […]
Company of the Day – Lindmark Outdoor Media
Company: Lindmark Outdoor Media Headquarters: 2700 Technology Place, Norman, OK 73071 Markets: Oklahoma and New Mexico Phone: 405-928-5800 Email: info@lindmarkoutdoormedia.com Insider had the opportunity for a quick conversation with a very busy Trent Lindmark. Have you changed addresses since we last talked? We have! Our main office actually moved several months […]