Other News

Out of Home’s Strong Fourth Quarter.

Here’s a table which shows the momentum US out of home generated in the fourth quarter of 2018. US out of home revenues grew almost twice as fast as the US economy during the fourth quarter of 2018. US out of home revenues grew faster than the US economy for […]

Universal Studios to Receive OBIE Hall of Fame Award

By Will Collier, OAAA Programs Manager Universal Studios, which includes Universal Studios Hollywood, Universal Orlando Resort, and the Universal Pictures Group, has been chosen by the OOH advertising industry and OAAA to receive the 2019 OBIE Hall of Fame Award. Established in 1992, the OBIE Hall of Fame was created […]

Company of the Day – Plainview Outdoor

Company: Plainview Outdoor Headquarters: 4200 N. Access Rd., Chattanooga TN 374415 Market: Chattanooga TN Phone: 423.623.4100 Email:  Hello@PlainViewOutdoor.com Plainview Outdoor is a full service outdoor advertising company located in Chattanooga, TN.  The Company has over 15 years of experience serving the greater Chattanooga marketplace.  The Company has 24 faces including […]

Feedback on Refusing Strip Club and Massage Parlor Ads

Last Friday Insider published a post recommending that out of home companies refuse strip club and massage parlor ads. Lots of support from readers.  Here’s a selection. Chris Zukin, Meadow Outdoor: We at Meadow Outdoor agree with Nancy Fletcher and David Krupp. We do not, and never have, accepted or […]

Scenic America Says No More Power Lines

In a Pittsburgh Post-Gazette article, Scenic America National President Mark Falzone took time from his advocating for reducing the number ofbillboards to say: “When we’re looking at a riverscape, we don’t want to have overhead wires marring the view,” Mr Falzone went on to state:  “No more vegetation management, better […]

Times Square Arts, Advertising Week New York, and OAAA Sponsor Contest

Seeking artist submissions to be exhibited on participating electronic billboards in Times Square during 2019 Advertising Week New York New York, NY – March 8, 2019 – Times Square Arts announced today that they have partnered with Advertising Week and Out of Home Advertising Association of America (OAAA) and are […]

Company of the Day: Pelican Outdoor

Company:  Pelican Outdoor Advertising Markets: New Orleans, Louisiana Headquarters:  201 Kent Avenue, Metairie, LA  70001 Phone: 504-738-5153 Pelican Outdoor operates 23 billboard structures in New Orleans, Louisiana.  Most of the structures are two sided, 14 by 48 monopoles. The firm’s President is John Jackson. Paid Advertisement

Billboard Insider Classifieds March 9, 2019

“The response has been excellent.  Excellent investment.”  Out of home broker Stephen Minnich. “…we have received no less than 15 responses the ad you ran for us to sell our Quad Cities billboard plant…”  David Buring “FYI, today we got two requests from out of home companies to sign up.  […]

Refusing Strip Club and Massage Parlor Ads

Billups President David Krupp has a post on Media Post Agency Daily called Sex Sells, But OOH shouldn’t help. He ends the column with a call for the out of home industry to take down strip club and massage parlor ads.   Insider sides with Krupp and Nancy Fletcher on this […]

US Out of Home Advertising Up 4.5% to Record $8 Billion in 2018

March 7, 2019 (Washington, DC) – Out of home (OOH) advertising revenue rose 4.5 percent in 2018 compared to the previous year, accounting for $8 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). OOH spend was up 7.2 percent in the fourth quarter […]