Reader Sharrod Delia of Delia Outdoor Advertising asked Insider for an update on the state of the art for solar powered billboards. To get an update Insider interviewed Kevin Conlin, a consultant who specializes in solar powered billboards. Kevin, what parts of the country have the best sun for solar […]
Boston Omaha Corporation (NASDAQ: BOMN) (the “Company”), the parent of Link Media Outdoor announced financial results for the second quarter ended June 30, 2018. Summary financial data for the second quarter of 2018 and 2017 is shown below. The Quarterly Report on Form 10-Q can be found at www.bostonomaha.com. Insider’s take: […]
DANVILLE, Ill. — (August 13, 2018) — The largest single video screen in the world is getting a next-generation reboot, and Watchfire Signs of Danville, Ill. has been selected to imagine and manufacture it. Watchfire was selected from among 15 digital screen manufacturers from around the world to completely rebuild the canopy that is part […]
Company: Faris Outdoor Advertising Markets: Texas, Arkansas Headquarters: 6301 Southwest Blvd, Benbrook, TX 76132 Phone: 1-817-737-4472 Faris Outdoor Advertising, Inc is a Texas based and Texan owned billboard company that was begun in 1984 and has been in continuous operation since then. Faris operates billboards in Texas and Arkansas. Most of the locations located in […]
A good out of home management team grows revenues faster than expenses. An additional dollar of revenue doesn’t add an additional dollar of expense because you’re able to leverage your people and plant. You may have sales commissions (10-20% of collections) and increased lease costs (if you’ve got a % […]
By Stephen Freitas OAAA Chief Marketing Officer Access to rich data sources have and continue to transform the out of home (OOH) industry. Data allows OOH companies to strengthen bonds between brands and consumers, to improve targeting and ROI analysis, and to stay ahead of where consumers are heading. With continued […]
This month for the ‘3 of a kind’ feature Daily Billboard Blog shines a spotlight on a popular technique of busting out, or bursting through, the confines of a billboard hoarding to grab the attention of passersby. These 3 examples are all from the entertainment industry and the first eye-catching […]
Company: EYE Corp Media Headquarters: 48 Wall Street, 29th Floor New York, NY 10005 Markets: Nationwide. Email: info@eyecorpmedia.com Phone: 646.871.4430 EYE Corp Media is an Out-of-Home media company that reaches consumers nationwide in local communities where they shop, dine, commute and play. They use multiple media platforms, from backlit posters and high-definition digital […]
By Richard Rothfelder, Rothfelder and Falick. Insider sent me a couple articles about lawsuits brought against advertisers who had displayed defamatory or misappropriated advertisements on billboards. In a New Hampshire case, the owner of a mortgage company who used electronic billboards (as well as the radio, television, and internet) to […]
Insider has assembled a list of law firms active in the out of home business. We’ve sorted the list by state and we’ve also highlighted law firms and lawyers who are members of the OAAA or IBOUSA. Membership in an out of home trade group is a great tipoff that […]
