Other News

The Psychology Behind Billboards

With permission from One Agency We all know the bonuses to advertising using OOH…tapping into the unconscious psychology of a geo-targeted group of consumers is a huge one, because your tactically selected audience has minimal control over the information that they digest in their day to day lives. We’ll admit, […]

Company of the Day – Fox Outdoor Advertising

Company: Fox Outdoor Markets: North Georgia Headquarters: 6350 Lake Oconee Parkway, Suite 102, PMB 113, Greensboro, GA  30642 Phone: 770-765-2510 Email: sales@foxoutdooradvertising.com Fox Outdoor owns and operate static, tri-vision, and digital billboards in the North Georgia Market including the following areas: Cornelia Baldwin, Toccoa Eastanollee Augusta Martinez In October 2015 Fox […]

Norton Outdoor v Cincinnati

By Richard Rothfelder, Rothfelder and Falick Norton Outdoor Advertising (“Norton”) sued the City of Cincinnati (“the City”) when the City passed a new tax on billboard revenues (“the Tax”) to become effective on July 1st. Norton is arguing that the Tax is an unconstitutional violation of their freedom of speech. […]

Safety Matters

Insider calculates that falls have accounted for 56% of outdoor advertising accidents reported to OSHA over the past 15 years and electrocutions have accounted for 31% of the outdoor advertising accidents reported to OSHA over the past 15 years.  Two news items from last week reinforce the importance of safety […]

Billboard Legend John L. Ray Dies

John L. Ray, a pillar of the billboard industry in West Virginia and surrounding states, died on August 17. He was 94. “John Ray made so many contributions to protecting the outdoor advertising industry over the past 75 years,” said Wade Leslie, president of West Virginia Outdoor based in Charleston. […]

Company of the Day: Foster Interstate

Company: Foster Interstate Media Markets: Illinois, San Francisco Headquarters: 1111 Broadway, Suite 1515, Oakland, CA  94607 Phone: 510-832-7070 Email: outdoor@fosterinterstate.com Chicago Digital Sign Foster Interstate Media was started in the mid-1990’s and has designed, built and operated numerous high profile wallscapes and displays in California and Illinois.  The company’s major projects have included: Construction and operation […]

Out of the Office: Chris Quirin

Chris Quirin is a managing partner of Charter Digital Media.  Chris likes to golf: “I like to walk 9 holes of golf early.  Let’s me enjoy golf, get exercise and start the day with a good attitude.”  Here’s a picture of Chris on the Eisenhower Park course on Long Island. […]

Billboard Insider Classifieds August 18, 2018

“The response has been excellent.  Excellent investment.”  Out of home broker Stephen Minnich. “…we have received no less than 15 responses the ad you ran for us to sell our Quad Cities billboard plant…”  David Buring “FYI, today we got two requests from out of home companies to sign up.  […]

OSHA Inspections and Out of Home

OSHA inspections can be costly.  Insider just finished reviewing data on penalties written by OSHA to display advertising companies (NAISC Code 541850) for the 12 months ended August 2018. OSHA wrote $152,000 in penalties to 26 different display advertising companies during inspections in the past 12 months. The average initial […]

Solar Billboard Picture Tutorial

Earlier this week solar powered billboard expert Kevin Conlin discussed the state of the art in solar powered billboards.  Today Kevin continues his discussion using pictures to illustrate his points. Areas of the country with cloudy winters require a larger solar array to compensate, such at this 3160W array in […]