Other News

Google and Programmatic Out of Home

If you read one article on Google and programmatic out of home make it Google as an Outdoor Ad Player.  Google conducted some experiments distributing out of home ads in 2015 and is headed for another test now in Germany. The out of home national buying system in which every […]

John McCain, RIP

Senator John S. McCain died Saturday.  Plenty of billboards honoring his memory. Here are billboards from Lamar… and Clear Channel Outdoor…   Here’s what Riley Outdoor’s Robert Moore posted on twitter. [wpforms id=”9787″] Paid Advertisement

Company of the day: Viscom Outdoor

Company:  Viscom Outdoor Markets:  California Headquarters: 11199 Shadow Court, Auburn CA  95602 Phone: 877-484-7266 Email:  dave@viscomoutdoor.com Viscom Outdoor was founded in 1974.  The company operates and represents approximately 30 billboard structures in Northern California.  Insider talked with Owner Bob Townsend and Manager Dave Moran. Bob you’ve got a great story […]

Out of the office: Ian Dallimore

Ian Dallimore, Director of Innovation and Digital Strategy at Lamar tells Insider this: When my mind isn’t thinking up the next bizarre innovative concept to change the OOH space I’m spending time relaxing, if you call it that, at the beach with the family.  Coincidentally it’s spent in Pensacola Beach […]

Billboard Insider Classifieds August 25, 2018

“The response has been excellent.  Excellent investment.”  Out of home broker Stephen Minnich. “…we have received no less than 15 responses the ad you ran for us to sell our Quad Cities billboard plant…”  David Buring “FYI, today we got two requests from out of home companies to sign up.  […]

Inflation, billboard leases and ad contracts

You need to keep track of historic inflation and expected inflation so you don’t agree to billboard lease inflators in excess of inflation.  Same thing applies to the renewal of ad contracts.   You need to get at least some increase in price on every ad renewal or inflation will be […]

More comments on hurricane frames

Some great comments on this week’s post on hurricane frames. Matt Schulze, Selective Structures I’d like to expand on my earlier comments.  Hurricane frames are a must for the coast but many operators in inland areas don’t use them for signs higher than 70 feet because installs can be difficult […]

Billboards on Native American Land

A Tulsa World story about a digital billboard on native american land caught insider’s eye.  Some residents are complaining about a 20′ by 60′  Gordon Outdoor digital billboard erected on land owned by the Muscogee Creek Indian Nation.  The article correctly points out that the city can do nothing because Native […]

Company of the Day: Foxpoint Media

Company:  Fox Point Media, LLC. Markets: Nationwide Headquarters: 1165 N Clark St. Suite 700, Chicago, IL  60610 Phone:  312-651-6020 Email: info@foxpointoutdoor.com Fox Point Media operates digital message centers, spectaculars and digital billboards across the United States.  The company is active in 43 of the top 50 DMA’s.  The company is […]

Link Media Buys Key Outdoor for $38 million

OMAHA, Neb.–(BUSINESS WIRE) – Link Media Outdoor (“Link”), a subsidiary of Boston Omaha Corporation (NASDAQ: BOMN), has completed the acquisition of substantially all of the operating assets of Key Outdoor, Inc. (“Key Outdoor”), based in Bourbonnais, Illinois.  Founded in 1977, Key Outdoor has grown to become one of the leading […]