Insider has received a couple requests for information on out of home sales commissions. Here’s what he knows. Insider sees commissions of 10-20% of collections at independent out of home companies. Commissions are paid on collections, not booked revenues in order to minimize bad debts. Insider hears that commissions are […]
Other News
Alcohol Marketing and Out of Home Media
Reprinted with permission of Emily Fritz, Marketing Manager, do it outdoors media. Alcohol is part of our everyday lives. But as an alcohol brand marketer, you know alcohol marketing is not as simple as that. Sure, I like to sip on rose wine when I’m unwinding after a long day. […]
OOH Working to Combat US Opioid Epidemic
By Nicole Randall OAAA Communications Senior Director Organizations and groups across the United States are launching OOH campaigns to help combat the US opioid epidemic. In 2017, the US Department of Health and Human Services declared a public health emergency due to widespread misuse of both prescription and non-prescription opioids. […]
Company of The Day – Premium Outdoor
Company: Premium Outdoor Markets: Florida Panhandle Headquarters: 3001 S. Highway 77, Lynn Haven, FL 32444 Phone: 850-819-5381 Premium Outdoor is an independently owned company with over 140 faces located in Panama City and Bay County, Gulf Co., Jackson Co., and Washington Co., Florida. The company operates 14 Watchfire, Daktronics and […]
5 Things About Boston Omaha
Here are five things Insider learned after reading Boston-Omaha’s 10k and Annual Letter. The annual letter is a model for how to communicate clearly with investors without hiding behind legalese. Boston-Omaha is the parent of Link Media Outdoor. The investment thesis: barriers to entry and attractive investment opportunities. The 10-k […]
Nancy Fletcher on Why You Should Attend the OOH Conference 2019
OAAA President and CEO Nancy Fletcher was a guest on last week’s Billboard Insider podcast. Nancy talked about the upcoming OOH Conference. Why Should Someone Plan to attend the May 20-22 OOH Conference? It’s going to be amazing. It’s at the Aria Resort in Las Vegas. It’s equal parts celebration, […]
Geopath Market Spotlight: Springfield, MO
Did you know: Springfield National Cemetery is the only cemetery in the nation where soldiers from both sides of the Civil War are buried side by side. The Battle of Wilson’s Creek which occurred close to Springfield, was a major confrontation between North and south forces during the Civil War. […]
Company of the Day: Premier Signs
Company: Premier Signs Markets: Minnesota, North Dakota Headquarters: 601 1st St N, PO Box 66, Mentor Minnesota 56736 Phone: 218-637-3000 Email: nick@premiersignsmn.com Premier Signs operates 120 static billboard faces and three digital billboards in Northwest Minnesota and Eastern North Dakota. The firm also has a signboard and banner business. The firm […]
Boston Omaha Announces 2018 Financial Results
OMAHA, Neb.–(BUSINESS WIRE)– Boston Omaha Corporation (BOMN) announced its financial results for the fiscal year ended December 31, 2018 in connection with filing its Annual Report on Form 10-K with the Securities and Exchange Commission. Boston Omaha is the parent company of Link Media Outdoor. Here is summary financial data […]
Times Square to get new 46 story digital billboard.
CNBC writes that a 46 story billboard is going up at the corner of 47th street at Broadway and 7th Avenue. The billboard will be incorporated into a building which replaces the soon to be demolished Double Tree Hilton Hotel. The digital billboards are part of a $2.5 billion redevelopment […]
