Other News

Billboards of the Past Specializes in Vintage Billboards.

Want to see vitage billboard designs?  Billboards of the Past is the place to go.  The Milwaukee, Oregon company is run by Sharon and Randy Littlefield.  They have an inventory of more than 3,200 actual vintage paper billboards for sale from the days when paper billboard designs were were pasted […]

Rate This Board by Greg Callaham

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. Today’s rating is provided […]

Company of the Day: Lightpoint Impressions

Company:  Lightpoint Impressions, LLC Markets:  Oklahoma, Texas Address: Charlottesville, VA Phone: 214-348-4317 Lightpoint Impressions operates a 14 by 48 trivision in Oklahoma City, Oklahoma and a 14 by 48 trivision in El Paso Texas.  Chris Kopf and Don Woodsmall are the firm’s principals according to Linked In. [wpforms id=”9787″] Paid […]

Billboard Insider Classifieds December 1, 2018

“The response has been excellent.  Excellent investment.”  Out of home broker Stephen Minnich. “…we have received no less than 15 responses the ad you ran for us to sell our Quad Cities billboard plant…”  David Buring “FYI, today we got two requests from out of home companies to sign up.  […]

Billboard Cashflow

Out of home company sales occur at a multiple of Billboard Cashflow.  Reader Leonard Busby of Busby Outdoor asked Insider to define Billboard Cashflow and explain how it differs from Cashflow (EBIDTA) Billboard Cashflow is out of home company Revenue (space rental plus install/production income) less certain direct expenses: lease […]

Billboard Advertising Works

Billboard advertising works.  Watch this 2 minute video in which The Wall Street Journal’s Rolfe Winkler interviews Henrique Dubugras, CEO of the startup Brex about his $300,000 Bay Area billboard buy. Winkler: How many of you know this billboard…An investor I was speaking to said this was the best investment […]

Regulatory Roundup – November 30, 2018

The Bossier Press Tribune reports that Bossier Parish Lousiana has scheduled a December 19 meeting to adopt an ordinance regulating billboards and cell towers.  The town currently limits billboards just to commercially-zoned districts.  Here’s a link to the Bossier Parrish meeting agenda which discusses the change. The Daily Freeman reports that […]

IBOUSA Vendor Expansion

By Chris Cowlbeck, General Manager, Independent Billboard Operators IBOUSA has grown over the last decade and started out as a networking group set up as a business that operates on a not-for-profit basis that focuses on the narrow interests of our associates.  Along the way, we added some vendor/supplier/consultants to […]

Company of the Day: Legends Outdoor

Company: Legends Outdoor Market: Maryland, Pennsylvania, West Virginia Email:ssnyder@legendsoutdoor.com, stevesarkady@gmail.com Phone: 410-489-4723 Legends Outdoor operates a billboard plant with more than 100 digital faces and 30 static faces in Maryland, Southeastern and South Central Pennsylvania and Eastern West Virginia.  The company’s coverage includes the city of Morgantown, West Virginia.  Insider talked with Steve Snyder, […]

Buzzfeed’s Craig Silverman on Online Ad Fraud

Tuesday’s news that the FBI busted cybercriminals for using 1.7 million infected PC’s, 5,000 counterfeit websites and 60,000 digital advertising accounts to get paid for face digital ad placements highlights the prevalence of digital ad fraud.  Craig Silverman, Buzzfeed’s Media Editor did a Digiday podcast interview on ad fraud this week […]