Other News

Company of the Day: Pro Billboards

Company: Pro Billboards Markets:  Puerto Rico Address: PMB 557, 1353 RD 19, Guaynabo, Puerto Rico  00966 Phone: 787-731-5987 Email: info@probillboards.com Pro Billboards operates a billboard plant  of static and digital billboards in Puerto Rico. Most of the faces are 14′ by 48′ faces.  The remainder are 12′ by 36′.  The […]

Out of the Office: Amy Davidson

In addition to serving as Porlier Outdoor’s Graphics and Production Manager, Amy Davidson has written three young adult books under the pen name Lee Davidson. She’s had the privilege of speaking at many local high schools about her writing. Though she’s not the biggest fan of speaking in public (hence hiding […]

Billboard Insider Classifieds March 23, 2019

Billboard Insider Classifieds work: “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from Stu at Bassler and Co that I learned about on Billboard Insider.  I told […]

More on Sales Commissions

Insider received many insightful responses to yesterday’s Sales Commissions post. Here are some emails we’ve receive.  There are also great responses from people worth listening to (e.g. Jim Moravec and Billy Duke) in the comments section at the end of this article. An Out of Home Manager suggests commissions should […]

Mystery Billboards in Grand Rapids Revealed

GRAND RAPIDS, Mich, March 20, 2019—A number of OUTFRONT billboards have been baffling West Michigan for two weeks, and the advertiser has finally been revealed. The anxious-looking designs with handwritten words like neglect, abuse, and fear have posted around the Grand Rapids, Michigan region, prompting a variety of responses and […]

Athletes to Fans: ‘Thank You’ via Billboards

By Nicole Randall OAAA Communications Senior Director Just introduced as an Oakland Raider, former Steeler wide receiver Antonio Brown has parting words for fans in Pittsburgh: “Thank you.” Brown’s good-bye gesture – after nine seasons and 74 touchdowns in Pittsburgh – is the latest example of the sports thank-you billboard. […]

Company of the Day: Porlier Outdoor

Company: Porlier Outdoor Advertising Markets: Missouri, Kansas Headquarters: 127 Mulberry Street, Foristell, MO  63348 Phone: 636-463-2100 Porlier outdoor operates a billboard plant in Missouri and Kansas.  The signs are clustered from St Louis west to Kansas City.  The firm was started in 1988 by Brent Porlier.  Insider talked with Porlier this week. Brent, what’s […]

Out of Home Sales Commissions

Insider has received a couple requests for information on out of home sales commissions.  Here’s what he knows. Insider sees commissions of 10-20% of collections at independent out of home companies.  Commissions are paid on collections, not booked revenues in order to minimize bad debts. Insider hears that commissions are […]

Alcohol Marketing and Out of Home Media

Reprinted with permission of Emily Fritz, Marketing Manager, do it outdoors media.  Alcohol is part of our everyday lives. But as an alcohol brand marketer, you know alcohol marketing is not as simple as that. Sure, I like to sip on rose wine when I’m unwinding after a long day. […]

OOH Working to Combat US Opioid Epidemic

By Nicole Randall OAAA Communications Senior Director Organizations and groups across the United States are launching OOH campaigns to help combat the US opioid epidemic. In 2017, the US Department of Health and Human Services declared a public health emergency due to widespread misuse of both prescription and non-prescription opioids. […]