A fascinating exchange between Marcus Johnson and Nicole Perrin on an Emarketer podcast last week. (emphasis Insiders). Marcus Johnson: A recent digiday piece actually notes that all attention was not created equal. Marketers are starting to further probe whether current viewability standards are a true measure of audience attention. The […]
Company: Salt River Outdoor Headquarters: SALT RIVER DEVCO, 8840 E. Chaparral Road, Suite 280 Scottsdale, AZ 85250 Sales Agent: Becker Boards, 4350 E. Camelback Rd., Ste. B-195 Phoenix, AZ 85018 Phone (Sales): 480.370.7740 Email: sales@beckerboards.com Salt River Devco owns and operates a portfolio of twenty (20) double-faced static outdoor advertising […]
Lawmakers in Louisiana overwhelmingly defeated an anti-billboard proposal (14-to-3). Insider breaks down the three-hour hearing in Baton Rouge at the State House Transportation Committee, to share what worked. Background In Louisiana, the trucking/logging industries blame lawsuits and trial lawyers for inflating insurance rates. Frustrated truckers and loggers took aim at billboards, […]
Blue Sky Digital Printing, based in Norman OK, has the capacity to print over 1.5 million square feet of advertising vinyl per month. They are dedicated to providing their clients with a large selection of outdoor and indoor options in terms of design, size, and product. Spring can be a […]
The folks at Kantar have been studying cannabis advertising from January 1, 2017 to the end of 2018. Here are some highlights from Kantar’s research. US Marijuana advertising increased by $678,000 (24%) to $4.2 million from 2017 to 2018. 84% of the marijuana ad spend went to out of home […]
Company: Roland Digital Media Markets: Tennessee Headquarters: 2300 W. Jackson St, Cookeville, TN 38501 Phone: 931-528-8100 Roland Digital Media operates a a plant of over 350 digital, trivision and static billboard faces in Middle Tennessee. In addition the company has a brand consulting and website design business (you can tell because the company’s website […]
Billboard Insider Classifieds work: “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from Stu at Bassler and Co that I learned about on Billboard Insider. I told […]
Here’s a list of who makes what at Lamar, Outfront and Clear Channel Outdoor based on each company’s SEC filings. We’ve juxtaposed executive compensation against each company’s yearly and 5 year change in stock price. [wpforms id=”9787″] Paid Advertisement
Here’s how much the members of the board of directors of Lamar, Outfront and Clear Channel Outdoor made last year. Looks to Insider like there’s an inverse correlation between directors pay and outdoor company long term stock performance. Lamar stock is up 63% over the past 5 years, Outfront stock […]
By Q Chaghtai Digital Brand Manager at OAAA Brands are encouraging social media interaction now more than ever as many advertisers are understanding how well OOH advertising complements the modern media plan. A billboard or transit ad at one intersection can now be shared around the world in an […]
