Other News

American Commute Times Getting Longer

The Washington Post has a story indicating an upward trend in commute times in most major U.S. cities.  Here is a list of the top ten longest commutes.   The statistics were recently released courtesy of the 2017 American Community Survey provided by the Census Bureau.  Commute times have been […]

Formetco and Marshal Announce New Safety Portal

 Jock Gibb, VP of Sales for Formetco, announced a partnership with Marshal Safety to deliver bulk pricing discounts for safety equipment for all IBOUSA Associates in Columbus OH today. “The portal will give the Independents a combined buying power that is equivalent to that of much larger companies,” said Gibb. […]

Company of the Day – Hart Advertising, Inc.

Company: Hart Advertising, Inc. Headquarters:  69 E Seminary St, Norwalk, OH 44857 Market: North Central Ohio Phone: (419) 668-1194 Email:  hart@accnorwalk.com Hart Advertising, Inc. was a family-owned, outdoor advertising company with over one thousand faces located in the Vacationland area of North Central Ohio between Cleveland and Toledo.  Hart Advertising, […]

Sriubas to Address IBOUSA on Increasing Industry OOH Buy

The USA OOH Industry enjoys roughly $8 billion (4%) of the overall U.S. advertising spend and has shown growth over the last decade attributed in a large way from the acceptance by advertisers of digital OOH inventory as a way to be a last contact before a decision point by […]

Vince Miller On The Importance of Safety

The OAAA Operations & Safety Seminar is scheduled for October 8-10 in Rosemont, IL, at the Embassy Suites. Insider talked to the OAAA’s Safety, Standards, and Technology Committee Chair Vince Miller, President of DDI Media, about the importance of safety in OOH operations. Why is safety an important topic for […]

The Billboard Football & Beer Battle – Slideshow

By Nicole Randall OAAA Communications Director Football season is back, and with it comes BBQs, burgers, and beer. Beer is by far the football fan’s adult beverage of choice. A 2016 Harris Poll found 75 percent of adult Americans prefer to drink beer while watching football. The top two breweries in the […]

Company of the Day: Giesken Outdoor

Company: Giesken Outdoor (Ohio) and  Giesken Outdoor (Michigan) Markets: Ohio, Michigan Headquarters: 115 Sophia’s Lane, Ottawa, OH  45875 Phone: (866) 443-7536 or (419) 233-71453 Email: tom@gieskenoutdoor.com Giesken Outdoor Advertising operates a billboard plant in Northwest Ohio and Southeast Michigan, mainly Dearborn Heights with both digital and static billboards.  Tom Giesken started the company […]

Reilly Preparing for Consolidation and Ad Agency Turmoil

Lamar must be prepared to take advantage of industry consolidation and ad agency turmoil.  That’s how Lamar CEO Sean Reilly began his remarks to the Goldman Sachs Communicopia Conference last Thursday.  Here are the highlights. On changes in the ad agency market There’s great turmoil in the big agency business.  Clients […]

Hurricane Florence Damage Update

The news after the weekend was encouraging as Insider checked in with several Outdoor companies with operations in North and South Carolina. Hal Stevenson at Grace Outdoor was feeling very blessed as the impact of the store was minimal for the Company. Claude Dicks at Allison Outdoor says all is […]

Tasty Ad teams with IBOUSA to deliver sales tools

Dave Roland, President of Roland Digital Media and his Creative Director Shane Hutton, announced they have entered into an agreement with IBOUSA to deliver Tasty Ad suite of digital tools to the IBOUSA Associates and tie into their workflow solutions powered by Apparatix.  Tasty Ad will be rolling out their […]