We know intuitively that right hand reads get more impressions than left hand reads because the billboard is closer to the road. Insider recently joined Geopath. He reviewed the Geopath impressions data for his plant and discovered that his right hand had 31% more impressions than his left hand reads. […]
Company: Red Rock Outdoor Headquarters: 133 West 25th Street, 3rd Floor, New York NY 10001 Market: New York City Phone: 212-404-2758 Email: info@redrockoutdoor.com Red Rock Outdoor is a New York based Out-of-Home company providing a full array of OOH products to the New York Area. Those include: Wallscapes Bulletins Food […]
Many of you might have seen the stories at the of last week where a federal judge in Washington ruled the Trump administration’s push to make health insurance plans available outside the Affordable Care Act that avoid the requirements of the health-care law was illegal, calling the efforts “clearly an […]
Tobaccowala Will Reveal Ad Community’s Perception of OOH Based on Interviews, Surveys Washington, DC (April 1, 2019) – Rishad Tobaccowala, chief growth officer of the Publicis Groupe, will address attendees of this year’s OAAA\Geopath OOH Media Conference + Expo, to be held at the Aria Las Vegas May 20-22, 2019. […]
The nation’s 200 largest out of home companies have formed a lending fund to provide working capital advances to ad agencies. Any US-headquartered ad agency will be eligible for a working capital advance of up to $250,000 from the Lending Enterprise Empowering Corporate Heuristics Fund (the “LEECH Fund”). “It’s clear […]
In June 2016 Transport of London banned junk food ads in transit and subway stations. Yesterday it went a step farther and banned all food ads. “There’s an indisputable link between food and obesity,” said Ida Raddish, London Transport’s Head of Ad Acceptability. “We should not encourage people to become […]
And one more story on this day of fools. This one though is real. [wpforms id=”9787″] Paid Advertisement
When he’s not scouting locations or selling advertisements, Railroad Outdoor co-founder Kelly Shaw likes to fish. Kelly tells Insider: “Growing up my father, an avid fisherman, would take us down to the Bvi’s where we’d sail out of the moorings to different islands. Each day of sailing would be spent […]
Billboard Insider Classifieds work: “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from Stu at Bassler and Co that I learned about on Billboard Insider. I told […]
I found yesterdays article on “New York’s Billboard Barge Conflict” very interesting. And, while I don’t pretend to be an expert in maritime law or New York zoning, this conflict is right up the alley of several cases I’ve handled for the owners of traditional billboards erected originally out of […]
