This Tasty Tip brought to you by Tasty Ad OOH Sales & Design Software Sign up for a 2 week free trial today! Click here. The key to happy digital billboard clients is making sure they utilize their billboard to its fullest extent. What does that mean? It means they […]
Other News
Clear Channel and Lamar outperform market in 1Q 2018
Clear Channel Outdoor and Outfront Media outperformed the market during the third quarter of 2018. See the chart below. Clear Channel Outdoor (blue) was up 36% during the third quarter of 2018. Recovering revenue? The light at the end of the tunnel for a split from iHeart? Lamar (green) was […]
Media Resources Acquires Sign World Inc. of Charlotte
Charlotte, NC: Sign World Inc., a member of the prestigious World Sign Association, is now part of Media Resources International. Sign World, the oldest sign installation company in Charlotte combines with previously acquired Signs Unlimited, the second oldest sign installation company in Charlotte, to produce an install power house. Average […]
California Opens “Landscape Freeways” to Billboards
Governor Jerry Brown signed legislation that will allow billboards on “landscaped freeways” where billboards previously were banned. The new law, signed on September 29, authorizes cities to relocate billboards outside of municipal boundaries onto landscaped freeways consistent with state DOT and federal rules. The height of billboards can be changed […]
Company of the Day – Iconic Outdoor
Company: Iconic Outdoor Headquarters: Two Clock Tower Place, Suite 540 Maynard, MA 01754 Markets: Massachusetts, California, New York. Phone: 888.542.6642 Email: sales@iconicoutdoor.com Formed by outdoor advertising pioneer James O’Neill, Iconic Outdoor offers advertisers premium out-of-home media, with over 20 Billboards & Wallscapes available in the following markets: Boston New York Los Angeles […]
Billboard Insider’s Top Women Out of Home Execs.
Insider has compiled a list of the top 362 women out of home execs. The list includes women leaders and promising managers at out of home companies, vendors, agencies, tech firms and associations. Out of home firms accounted for 58% of the women on the list, followed by out of […]
Scenic America Chairman on Missouri Billboards
Scenic America Chairman Mark Falzone did an interview in St Louis on the September 18 Charlie Brennan show. His comments start just past the 12:55 minute mark of the podcast. Insider has printed some of the questions and Falzone’s answers. Just exactly where does Missouri rank when it comes to billboards. […]
Rate This Board by Greg Callaham
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]
Company of The Day: Houck Transit
Company: Houck Transit Advertising Markets: United States Address: 1025 Tomlyn Avenue, Suite 100, Shoreview, MN 55126 Phone: 800-777-7290 Email: info@houckads.com Houck transit advertising serves over 40 public transit advertising systems in the midwest and eastern United States. Justin Houck is the company’s President. Paul Houck is Vice President. The company […]
Out of the Office: Tom Giesken
Tom Giesken the owner of Giesken Outdoor likes to restore old motorcycles: “I am an Antique Motorcycle junkie. I have been going to antique motorcycle swap meets every year for the past 25+ years. I see the American Pickers there and have met them. The AM swap meet people are some […]