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Company of the Day – Keleher Outdoor Advertising

Company:  Keleher Outdoor Advertising Headquarters: 523 S. Virginia Ave., Bartlesville, OK 74003 Markets: Oklahoma and Southeast Kansas Phone: 918-333-8855 Email:  keleheroutdoor@cableone.net Keleher Outdoor was started in 1975 in a small Oklahoma market. They have grown to now serve over 50 diverse markets in Oklahoma and SE Kansas.  Major DMA’s served include: […]

Rethinking the Netflix Regency Billboard Purchase

Netflix is a b-to-c company growing 35%/year in an unregulated industry where success is dependent on (1) developing great entertainment content and (2) maintaining a great consumer interface. Why would Netflix want to spend $150 million and dilute management focus by entering a regulated b-to-b industry which is growing 3%/year? […]

Transit Ad Limits Face Free Speech Challenges

Free speech advocates are trying to chip away at transit-ad policies banning messages that could cause trouble. Transit authorities defend ad limits as necessary restraint for safety and well-being of passengers and employees. Here is an update on litigation, showing mixed outcomes: Philadelphia A federal judge, at a hearing on […]

Leslie Morris on Digital billboard designs

Leslie Morris of Sky Dragon Designs manages digital billboards for small out of home advertising companies.  Insider talked with Morris about digital billboard ad design. How did you get involved with the out of home business? Marty Williamson, my mentor in OOH. He taught me everything I know in Outdoor. […]

Company of the Day: Kansas Outdoor

Company:  Kansas Outdoor Advertising Markets:  Kansas Address:  PO Box 61, Columbus, KS  66725 Phone: 620-479-6180 Kansas Outdoor Advertising operates a billboard plant in southeastern Kansas, southwest Missouri,  northwest Arkansas and northwest Oklahoma.  The company also owns a digital billboard.  Karla Lundien is the company’s President. [wpforms id=”9787″] Paid Advertisement  

Out of the Office: Stephanie Gutnik

Stephanie Gutnik has endless reserves of energy.  In addition to her role as Broadsign’s VP – Business Development, Stephanie serves on the Digital Signage Federation’s Board of Directors and committees for the DPAA, OAAA, Global Cinema Advertising Association, Ad Club of New York and IAB. Where does her stamina come from?  A […]

Billboard Insider Classifieds November 3, 2018

“The response has been excellent.  Excellent investment.”  Out of home broker Stephen Minnich. “…we have received no less than 15 responses the ad you ran for us to sell our Quad Cities billboard plant…”  David Buring “FYI, today we got two requests from out of home companies to sign up.  […]

The DailyDOOH Investor Conference in Six Quotes

Insider attended the DailyDOOH investor conference in New York on Thursday. Kudos to Adrian Cotterill for putting together a great conference.  Plenty of talk about programmatic out of home. Here are a smattering of quotes. OAAA Chief Marketing officer Stephen Freitas talking about the pending explosion of digital screens in New […]

Sixteen Signs outside Amarillo

Looks like Insider and Stott Outdoor General Manager Jim Moravec are each going to be writing checks to the OAAA Foundation for Outdoor Advertising and Research (“FOARE”).  We agreed to donate $500/each to FOARE if anyone produced a current billboard campaign which exceeded the 6 consecutive billboard campaign Stott Outdoor […]

Out of Home Legal: Notice Provisions Matter

Record your leases and make sure your termination provisions are clear.  Two takeaways from Lamar Advertising vs Larry and Vikkie Nicholls.  Here are the facts. In March 1990 Frontier Outdoor entered into a 15 year lease to put a billboard on land in Rock Springs Wyoming.  The lease had a provision […]