Other News

Company of the Day – Liberty Outdoor

Company: Liberty Outdoor Headquarters: 4114 Route 176, Crystal Lake, IL 60014 Market: Greater Crystal Lake, IL area, between Milwaukee and Chicago Phone: 815.459.1776 Email: bjavor@libertyoutdooradvertising.com Liberty Outdoor Advertising has been specializing in Billboard advertising since 1982. They currently are operating 144 faces at 44 locations throughout McHenry County.  In addition to billboards, Liberty […]

Hamlin on CA 3168

Richard Hamlin, a California out of home attorney sent Insider this notice of a recently enacted law which impacts California out of home companies.  If you have questions about the law contact Richard at 310-216-2165 or rhamlin@hamlinlaw.com From time to time we spot a new case or statute that we […]

State Outdoor Advertising Regulators

Need to contact a state’s outdoor advertising manager but don’t know who to call.  Here’s a most recent list of State Outdoor Advertising managers compiled by the National Association of Highway Beautification Agencies. ALABAMA Mark T. Waits Assistant State Maintenance Bureau Chief Alabama Department of Transportation 1409 Coliseum Boulevard Montgomery, […]

Rate This Board by Greg Callaham

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. Today’s rating is provided […]

Company of the Day: Leonard and Company

Company: Leonard and Co. Inc. Markets:  California Headquarters: 5199 E Pacific Coast Highway, Suite 305, Long Beach, CA  90804 Phone: 562-597-0001 Leonard and Company owns and operates billboards and wallscapes in California.  The company was founded in 1962.  The company’s billboards are concentrated in the following areas of Los Angeles: […]

Billboard Insider Classifieds November 24, 2018

“The response has been excellent.  Excellent investment.”  Out of home broker Stephen Minnich. “…we have received no less than 15 responses the ad you ran for us to sell our Quad Cities billboard plant…”  David Buring “FYI, today we got two requests from out of home companies to sign up.  […]

Daktronics sales and net profit up in 2Q fiscal 2019.

Digital billboard maker Daktronics reported increased revenues and profits in the second quarter of fiscal 2019 (3 mos ended October 27, 2018).  Here are the results of the earnings release and earnings call transcript. Revenues increased 2.4% to $173 million during 2Q fiscal 2019 (3 months ended October 27, 2018).  […]

OOH Over-Indexes with Hispanic Americans

  No two consumer groups are identical in behavior or belief. Whether the differences are due to gender or politics, education or ethnicity, brands know that what might appeal to one crowd of potential shoppers won’t appeal to another. With an estimated 55 million Hispanic people living in the United […]

By Roads, Rail and Air: High Volumes of Holiday Travel

The phrase “Get Out of Home” especially applies to the Thanksgiving holiday.  Here is a snapshot of high-volume travel: Air A record 30.6 million passengers are expected to fly between November 16 and 27, said Airlines for America.  Sunday, November 25 was projected as the busiest day during that period.  […]

Thank You

Insider is taking the day off tomorrow for Thanksgiving.  Today it’s fitting for Insider to say thanks: To Nancy Fletcher and the OAAA for words of encouragement and support and for sharing stories. To the 19,507 visitors who generated 57,819 views at Billboard Insider last month. To Outfront Media Real […]