Did you know: Charleston had the first brick-paved street in the United States Charleston has been the capitol of West Virginia since 1877 This week’s Geopath Market Spotlight focuses on the Charleston-Huntington, West Virginia DMA. Infographics for the top DMAs and much more are available to Geopath members in their […]
Yesterday, Insider reported that Boston Omaha, the parent of Link Media Outdoor plans to grow via more out of home acquisitions. Boston Omaha has more than $113 million million of cash and marketable securities to fund transactions. Boston Omaha is increasing the war chest. It has signed an agreement for […]
Company: Wright Advertising Corp. Headquarters: 1347 South Laramie Ave., Cicero, IL 60804 Market: Illinois and Indiana Phone: 708-652-6020 Email: wa@wrightadvertising.com Wright Advertising Corporation, established in 1949, is a provider of bench advertising in the Midwest. Their ad benches are present at prime locations such as well traveled and highly visible bus routes throughout the entire […]
Boston Omaha reported second quarter 2019 earnings. Here are the results from the company’s Link Media Holdings out of home subsidiary. Link Media CEO Jim McLaughlin tells Insider: “Link is performing well on all inventory, but especially the Link legacy inventory (pre Tammy Lynn, Key and Waitt), where revenue increases […]
Last week Insider asked for reader feedback on refurbishing 10 year old digital billboards. New South Outdoor Owner Neil Bell shares his experience. Neil what digital billboards did you refurbish? I just replaced two 11-year-old Watchfire units with their “Reface” program. It was a great experience. They swapped out the […]
“People were writing stories, people were tweeting…it got a lot of interesting buzz.” says Pepsi VP of Marketing Todd Kaplan on Pepsi’s use of billboards at the February 2019 Super Bowl: “Culturally in Atlanta Coke runs in the veins of people…if there’s Pepsi signs all over Atlanta, these Atlanta folks […]
Company: Wingate Media Group Headquarters: P.O. Box 1803, Spring Hill, TN Market: Greater Nashville, Southern Tennessee Phone: 615-595-8194 Wingate Media Group, LLC is a small family company headquartered just south of Nashville, Tennessee. The Company’s sign inventory includes digital and static bulletins, 30-sheets, 8-sheets, tri-face and indoor digital. Wingate Media […]
Landmark Infrastructure Partners LP reported financial results for the second quarter of 2019. Here’s an update on Landmark’s out of home portfolio. Revenues and Net income from Outdoor Advertising totaled $5.2 million and $4.0 million respectively for the three months ended June 30, 2019. Out of home revenues accounted for […]
BrandZ has been compiling rankings of the world’s most valuable brands since 2006, evaluating company revenues and profitability along with surveys of 3.7 million consumers in over 50 countries for their views about brands. Today, a key challenge for building and sustaining valuable brands is learning how to disrupt and […]
Insider is looking at lots of out of home websites to compile the 2019 out of home website rankings. Some out of home companies use Flash Player on their websites. A bad idea. It creates a barrier between you and your customers. Use flash and your customer will see this […]
