Here are the top three winning entries to the IBOUSA 1st annual creative challenge. 1st place. Schlitterbahan Water Park. Designed by Melody Roberts with Out of Home Creative. Submitted by Landon Jennings Benchmark Outdoor. Roberts tells Insider: “When Benchmark Outdoor commissioned me to design Schlitterbahn Water Park & Resort, they […]
Other News
Lamar Executes Weather Triggered Ads for Accutemps
Insider spotted a Lamar ad campaign which uses weather triggered advertising on 6 digital billboards in Baton Rouge on behalf of Accutemp an AC/heating company. Ian Dallimore, Lamar’s Director of Digital Growth, talked with Insider. Where did the idea come from? Our account executive in Baton Rouge worked with Accutemp’s […]
New and Noted June 7, 2019
Nice article at Mass Transit about how Smartlink’s controllers manage lights at bus shelters. In addition to monitoring displays Smartlink controllers can control lights, monitor if a solar-powered battery is charged and ping a transit operator to make a maintenance call when a light goes out. Smartlink controllers can do […]
Company of the Day: StreetSmart Outdoor
Company: StreetSmart Outdoor Markets: Florida, Rhode Island Address: 215 Gordons Corner Road, Manalapan, NJ 07726 Email: info@streetsmartoutdoor.com Phone: 888-468-1414 StreetSmart Outdoor operates a bus shelter, bus bench and trash bin plant in Rhode Island and Florida. The Rhode Island plant is located throughout the state. The Florida plant is in […]
Reilly on digital billboard ad targeting, autonomous cars and underrepresented ad categories.
Sean Reilly was interesting as ever at this week’s Credit Suisse 21st Annual Communications Conference. Some of the highlights. On how digital billboards promote better ad targeting We allow customers to use trends on the small screen to inform what goes on up on the big screen. So the copy […]
Blip Adds $1,100 in Average Monthly Revenue to Digital Billboards
Blip Billboards operates an automated online marketplace selling digital billboard space. Insider talked with Brent Thomson, co-founder of Blip Billboards at last week’s 2019 OAAA conference. What’s new at the company? We hired a seasoned executive from the out of home space: Kurt Tingley. We’re super excited to see what […]
IBOUSA Health Sharing Plan is Here
June 5, 2019, Ardmore, Ok — Today, individual associates of IBOUSA can access a health sharing program that offers a new way for people to meet health and wellness needs at a much more affordable price. Health care sharing allows groups of like-minded people to work together towards better health and […]
Adomni Partners with Lamar and Clear Channel Outdoor to Expand Programmatic Out of Home Inventory
LAS VEGAS – Adomni, a leading demand side platform to plan and buy digital out-of-home advertising, announced today partnerships with Clear Channel Outdoor and Lamar Advertising, two of the largest outdoor advertising companies in the world. With the new additions, Adomni’s out-of-home inventory crossed 70,000 programmatically purchasable digital screens. “We […]
Company of the Day – Summit Media
Company: Summit Media Headquarters: 1445 Fifth Street Santa Monica, CA 90401 Phone: 877-820-3002 Market: Founded in 1998, Summit Media is one of the largest outdoor advertising companies in Los Angeles. Summit owns and operates its own plant of high-profile, large-format bulletins, squares, spectaculars and walls in Los Angeles, with a focus on premium areas including: […]
Scott Wells on the benefits of independence, a new board and next year’s priorities.
On this week’s Billboard Insider Podcast Clear Channel Outdoor Americas CEO Scott Wells talks about Clear Channel Outdoor’s spinoff from iHeart, the benefits of independence, the new board and priorities for next year. Clear Channel Outdoor Americas consists of the United States and the Caribbean with revenues of $1.2 billion […]