I met Jim Moravec of Stott Outdoor Advertising at the OAAA Legal Seminar last month. As reported in the November 14th edition of Billboard Insider, the homes of several employees of Stott were destroyed by the devastating fires across California, specifically the Camp Fire near the City of Paradise. Now […]
Other News
Geopath Market Spotlight: Harrisburg
Did you know: Wilt Chamberlain’s famous 100 point game was played in Hersheypark Arena. The Rockville Bridge in Harrisburg is the longest stone masonry arch railroad bridge in the world. This week’s Geopath Market Spotlight focuses on the Harrisburg DMA. Infographics for the top DMAs and much more are available […]
Company of the Day – Lindmark Outdoor Media
Company: Lindmark Outdoor Media Headquarters: 2700 Technology Place, Norman, OK 73071 Markets: Oklahoma and New Mexico Phone: 405-928-5800 Email: info@lindmarkoutdoormedia.com Insider had the opportunity for a quick conversation with a very busy Trent Lindmark. Have you changed addresses since we last talked? We have! Our main office actually moved several months […]
Softsigns Philly Falling Man
Commuters caught in the daily gridlock in and around the Philadelphia Metropolitan Area are doing enthusiastic “double-takes” thanks to the latest outdoor campaign from MyPhilyLawyer. The Philadelphia personal injury leader and their agency, Ivy Creative, teamed with Soft Signs 3D to create a message that jumps out at you…literally. “Falling […]
Audio Ads Expand on Transit
With permission from OAAA. A growing number of transit systems are signing deals for audio ads and text-scroll messaging as new sources of non-fare revenue. The sales pitch is similar to other out of home platforms: low cost-per-thousand (CPM) rates for ads that target hard-to-reach mobile consumers. In November, Metro […]
GPS Navigation App Waze Joins OAAA
Waze is the 39th Tech and Data Provider to Join the Association December 3, 2018 (Washington, DC) – Waze, the world’s largest crowdsourced navigation app, has joined the Outdoor Advertising Association of America (OAAA). Waze is a platform that empowers communities to contribute road data, edit Waze maps, and carpool […]
Company of the Day: Local Digital Billboards
Company: Local Digital Billboards Markets: South Carolina. Address: 2228 Daniel Island Drive, Daniel Island, South Carolina 29492 Phone: 843-364-6019 Local Digital billboards operates digital billboards and static billboards in Charleston South Carolina and Pawley’s Island South Carolina. The company is run by Heather MacQueen Jones. Prior to starting Local Digital […]
iHeartMedia Announces Overwhelming Creditor Support for Plan of Reorganization
SAN ANTONIO–(BUSINESS WIRE)–iHeartMedia, Inc. (PINK: IHRTQ) (“iHeartMedia”) today announced voting results for the Company’s Fifth Amended Joint Chapter 11 Plan of Reorganization (the “Plan”). Voting results indicate that every class of creditors entitled to vote has voted to approve the Plan. More than 90% of the votes cast by creditors […]
Clear Channel Outdoor Appoints Kim Bradley as Regional President – Midwest
Chicago, IL – Clear Channel Outdoor (CCO) (NYSE: CCO), an indirect subsidiary of iHeartMedia Inc., today announced it has hired Kim Bradley as Regional President for its Midwest Region, reporting to Gene Leehan, Executive Vice President and Senior Regional President, Clear Channel Outdoor. Ms. Bradley joins CCO from Comcast Spotlight and […]
Out of home advertising up 3.8% in Q3 2018
December 3, 2018 (Washington, DC) – Out of home (OOH) advertising revenue rose 3.8 percent in the third quarter of 2018 compared to the previous year, accounting for $1.85 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). Year-to-date, the OOH industry is up 3.7 percent. “OOH […]