By Chris Whitfield, Operations Manager, Lamar Advertising Allow your customers to use more of the actual ad space ! This is an example of what I like to call “permanent extensions” for billboards. I have built many of these in both Arizona and now Colorado. These sit approximately 6 ” […]
Outfront Media’s CEO Jeremy Male rang the closing bell at the NYSE stock exchange on March 29. He was asked about the future of the ad industry and said this: “There’s actually huge room for one to many…if we think about today with Lyft, the big story with their IPO […]
Did you know: Little Rock was at one point in the 1800’s briefly names “Arkropolis” during a land dispute. With 1,575 acres of land, Burns Park located in North Little Rock, is one of the largest municipal parks in the country. This week’s Geopath Market Spotlight focuses on the Little […]
Company: Reagan Advertising Markets: Utah, Central Texas, Nevada Headquarters: 1775 North Warm Springs Road, Salt Lake City, UT 84116 Phone: 801-521-1775 Reagan Outdoor has been a leader in the outdoor industry for over 50 years. The company was started in 1965 by William Reagan. The company is privately held and has a billboard plant […]
Outfront and Lamar outperformed the market during the first quarter of 2019. Outfront was up 29% during the three months ended March 31, 2019 versus a 13% rise in the S&P 500. Investors were pleased with Outfront’s 12% annualized revenue growth during the last quarter of 2019.. Lamar was up […]
My Turn: By Nancy Fletcher OAAA President and CEO Someone asked me what I’m looking forward to at the OOH Media Conference + Expo in Las Vegas next month. Plenty, because the agenda is a stacked deck. An ace in that deck is new national advertiser research that tells us: What our […]
We know intuitively that right hand reads get more impressions than left hand reads because the billboard is closer to the road. Insider recently joined Geopath. He reviewed the Geopath impressions data for his plant and discovered that his right hand had 31% more impressions than his left hand reads. […]
Company: Red Rock Outdoor Headquarters: 133 West 25th Street, 3rd Floor, New York NY 10001 Market: New York City Phone: 212-404-2758 Email: info@redrockoutdoor.com Red Rock Outdoor is a New York based Out-of-Home company providing a full array of OOH products to the New York Area. Those include: Wallscapes Bulletins Food […]
Many of you might have seen the stories at the of last week where a federal judge in Washington ruled the Trump administration’s push to make health insurance plans available outside the Affordable Care Act that avoid the requirements of the health-care law was illegal, calling the efforts “clearly an […]
Tobaccowala Will Reveal Ad Community’s Perception of OOH Based on Interviews, Surveys Washington, DC (April 1, 2019) – Rishad Tobaccowala, chief growth officer of the Publicis Groupe, will address attendees of this year’s OAAA\Geopath OOH Media Conference + Expo, to be held at the Aria Las Vegas May 20-22, 2019. […]
