Today’s podcast guest is Ran Ben-Yair, President and CEO of the location intelligence company Ubimo. Ran discusses how to use data to target out of home audiences, mistakes out of home companies make when using data and whether google will enter out of home buying. Here are the highlights. Talk […]
The team behind JAJA Tequila is anything but traditional. Rather than matching the behemoth marketing dollars of their competitors and blowing their entire year’s budget on a single billboard in Soho, they opted instead for a guerilla outdoor and social strategy to create buzz around the up-and-coming brand. By poking fun […]
Did you know: Parkersburg is West Virginia’s third largest city. Parkersburg was originally named Newport when it was settled in the 18th century. This week’s Geopath Market Spotlight focuses on the Parkersburg DMA. Infographics for the top DMAs and much more are available to Geopath members in their geekOUT library. […]
Company: ADO Florida Markets: Florida Headquarters: 1520 North Tamiami Trail, North Fort Myers, FL 33903 Email: info@adoflorida.com Phone: 239-995-9500 American Digital Outdoor, LLC. dba ADO Florida operates a digital billboard plant in florida. The company is based in North Fort Myers, Florida. Clark Richards is the firm’s president. [wpforms id=”9787″] […]
Roswell, GA – September 3, 2019: Link Media Outdoor (“Link”), is pleased to announce the purchase of the outdoor advertising assets of Image Outdoor Advertising, LLC, based in Summersville, WV. Image was founded in 1995 and operates 226 billboard faces on interstates and four lane highways throughout West Virginia. These […]
Lamar Advertising won again in Pittsburgh, fending off the city’s relentless attack on its iconic sign overlooking Pittsburgh from Mount Washington. Bottom line: An appeals court said Lamar can keep the sign The mayor wants to appeal to Pennsylvania’s Supreme Court or seek reconsideration The latest court ruling (August […]
Out of home attorney Jennifer Sloane sent Insider this note: What a wondrous sight to see so many operators proactively preparing for Hurricane Dorian! Remember, if your sign is in the path of even Tropical Force winds, and especially if your sign is non-conforming, it is prudent to remove the […]
Company: Ace Outdoor Advertising Market: Shreveport, Bossier City, LA Headquarters: 15560 FM 279, Chandler, TX 75758 Phone: 903-520-1788 Email: ace@aceoutdoor.net Ace Outdoor has over 24 years serving the Billboard Industry in Shreveport/ Bossier. Ace owns and operates 5 digital displays in Shreveport, Bossier City, Louisiana. The company is owned by Mike Grace. [wpforms […]
US out of home revenues have grown faster than the US economy for three consecutive quarters. Out of home revenues grew 7.7% during the second quarter of 2019 versus 4.6% growth in the nominal US GDP. Here’s the data. US Nominal GDP change versus US Out of Home […]
Company: AdPoD network Market: Nationwide Headquarters: 3600 S Harbor Boulevard, Suite 173, Oxnard, CA 93035 Phone: 888-212-3763 AdPoD operates a 3 sided touchscreen network in 200 shopping malls nationwide. [wpforms id=”9787″] Paid Advertisement
