Insider asked Formetco’s Safety Director Jim Poage to talk about the importance of safety training. Someone recently used Jim’s training to save a life. Who at an Out of Home company should receive CPR training? This is one of the most frequent questions I get asked concerning CPR – First […]
Other News
Protect Scenic 101 in CA
Insider found this post on the Ecologistics.org website: Do you think that landowners have an easy time getting billboards removed from their properties? Think again. A difficult reality confronts a landowner intending retirement and removal of a billboard which has an expired lease. When landowners no longer want their properties […]
Company of the Day: Trans-Ad Outdoor
Company: Trans-Ad Markets: Puerto Rico Address: San Juan, PR 00926 Email: info@transad-pr.com Phone: 787-766-2610 Trans Ad operates a transit advertising and airport advertising business in Puerto Rico. The company provides advertising at Luis Munoz Marin International Airport and AMA bus Advertising. [wpforms id=”9787″] Paid Advertisement
Professor Rick Wilson on the Effectiveness of Out of Home Advertising
The OAAA has been emphasizing attribution research this year. The idea is to provide hard data to out of home buyers on how out of home advertising influences consumer behavior. The OAAA hired Rick Wilson, Associate Professor of Texas State University, San Marcos to review the data. Here are the […]
Vendor Spotlight: Tiffin Metal Products
Vendor: Tiffin Metal Products Products: All-steel panels, horizontal and vertical sections, Windguard Trim, wall mount bracket systems Address: 450 Wall Street, Tiffin, OH 44883 Phone: 800-537-0983 Tiffin Metal Products has been serving the outdoor business for over 90 years and is a member of both the OAAA and IBOUSA. Insider […]
Lamar and Rareform Partner to Repurpose Billboard Material
Baton Rouge, LA – June 26, 2019 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest out of home media (OOH) companies in the world, today announced the formation of a partnership with Rareform, a recycling-based lifestyle brand specializing in converting billboard materials into high-quality products. This partnership will […]
Company of the Day – Transit Advertising, Inc.
Company: Transit Advertising, Inc. Headquarters: 4401 S 91st E Ave, Tulsa, OK 74145 Markets: Oklahoma, Missouri, Texas Phone: 918.270.2366 Transit Advertising, Inc. has more than 20 years in the industry and is the only advertising agent for transit services in: Wichita Falls, TX Columbia, MO Tulsa, Norman, Oklahoma City & […]
More On The Floating Billboard Dispute
Adam Shapiro, the CEO of Ballyhoo Media reached out to Insider after our article on Monday. We thought it would be helpful to get their perspective on the New York situation so here is our interview with Adam. Adam, when you entered the New York market, what service were you […]
Intersection Adds Directional Sound to Video Wall at Clark/Lake Station
CHICAGO — (June 25, 2019) ─ Intersection, the leading media and smart cities technology company, today announced that its large-format video wall at the Clark/Lake train station now has new directional sound capabilities, giving advertisers in Chicago an exclusive opportunity to create fully immersive experiences for consumers that activate the senses. […]
Geopath Market Spotlight: Columbus, Ohio
Did you know: Columbus holds distinction as Ohio’s largest city ahead of Cleveland and Cincinnati Geraldine Fredritz Mock became the first woman to fly solo around the world in 1964, starting and ending in Columbus. This week’s market spotlight focuses on the Columbus DMA. Infographics for the top DMA’s and […]