Insider was asked about Out of Home values. Insider has seen average values of 4-6 times billboard revenue and 8-14 times billboard cashflow during a 30 year career lending to Out of Home. The three US public Out of Home advertising companies had a mean gross value of 5.1 times […]
Other News
New Tradition Media Acquires Total Outdoor’s San Francisco Outdoor Advertising Assets
New Tradition Media has acquired Total Outdoor’s San Francisco out of home (OOH) media assets, making it the largest player in high-profile static signage in the Downtown San Francisco area. Jon Dobres, on behalf of Total Outdoor, stated “The deal is a value-enhancing opportunity for clients of outdoor media in […]
Andrea Messimer Henley on Entering Out of Home and Being Nice to Installers
Adomni Sr Director of Sales Andrea Messimer Henley appeared on the Financially Speaking podcast in June. Some of the highlights. On Adomni’s business model: What we’re doing at Adomni is offering sort of an MLS-list-your-billboard-inventory so its affordable, it’s easy to buy and it’s all in one platform… On entering […]
Company of the Day – Ultra Outdoor
Company: Ultra Outdoor Headquarters: 2210 Sampson St, Westlake, LA 70669 Market: Southwest Louisiana Phone: 337-437-6117 Ultra Outdoor operates a plant of digital and static billboards in Southwest Louisiana. The company was previously known as Vision Outdoor, but the name was changed in 2015. Jane Young is the company’s Sales Manager. Michael Kile is […]
Outfront tops S&P 500 in 2Q 2019
Outfront grew nearly twice as fast as the S&P 500 during the second quarter of 2019 due to strong revenue growth. Outfront stock (purple) was up 8%, Lamar (green) was flat, Clear Channel Outdoor (blue) was down 12% which the S&P 500 (black) grew 3% during the second quarter. The […]
New and Noted – July 7, 2019
Robert and Sam Kovacs have written about Lamar Advertising at Seeking Alpha. They say Lamar is a conservative stock with a 4.6% dividend yield, projected dividend growth of 4-6%/year and “decent not exceptional” projected capital gains. The Levis have out of home in their blood. Clear Channel Outdoor EVP Dan […]
Rate This Board By Greg Callaham
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]
Company of the Day: Trone Outdoor
Company: Trone Outdoor Advertising Markets: Pennsylvania, Maryland, Delaware. Address: 1345 Abbottstown Pike, Hannover, PA 17331 Phone: 1-800-864-7724 Email: info@troneoutdoor.com Trone outdoor operates a billboard plant in Pennsylvania, Maryland and Delaware. The company has been in business since 1984. John Trone is the company’s President. [wpforms id=”9787″] Paid Advertisement
Billboard Insider Classifieds July 6, 2019
Billboard Insider Classifieds work: “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from Stu at Bassler and Co that I learned about on Billboard Insider. I told […]
Sean Reilly: Landmark is a competitor.
Insider gets a letter or two a month from Landmark asking him to sell a billboard lease or easement. Insider asked Lamar CEO Sean Reilly about Landmark on Monday’s Billboard Insider Podcast and here’s what Reilly said. Landmark infrastructure has accumulated a portfolio of 700 billboard leases and wants to […]