Other News

Remembering Texan George Reynolds III (1934-2019)

His son described George Reynolds III as a “John Wayne kind of guy.” Reynolds died January 2, 2019. He was 84. In 1976, he founded Reynolds Outdoor Advertising (Dallas area).  Reynolds sold the company to Outdoor Systems (Arte Moreno) in 1997. Reynolds Outdoor Advertising owned and operated 330 billboards throughout the […]

Departure Media wins Norfolk Airport

Norfolk, VA– –Departure Media, an exclusive airport media agency, announced today that it has signed a new five-year partnership with the Norfolk International Airport.  Plans are underway to implement a state-of-the-art advertising concession reaching all 3.4 million passengers who pass through the airport annually. DMI was chosen over Clear Channel […]

Company of the Day – Marlin Outdoor Advertising

Company: Marlin Outdoor Advertising Headquarters:  55 New Orleans Road, Suite #209 Hilton Head Island,SC 29928 Market: Georgia and South Carolina Phone:  843.785.5769 Email: maroutadv@hargray.com For 25 years Marlin Outdoor has provided clients with increased sales and leads through strategic placement of billboards across the Southeast, combined with quality design and graphics. The […]

Shimmin on Digital Billboard Security

Insider heard reports this week that a digital billboard in the northwest got hacked.   We asked Formetco’s Jim Shimmin to talk about digital billboard security. Jim, how do Independent Billboard Operators protect their digital billboards from being hacked? The two most important things are Network Security and Password Security. Network […]

OOH Veteran Dennis Martin Retires from Vincent Printing

Another big retirement:  Dennis Martin from Vincent Printing. His last day was January 4, also the official retirement date of Myron Laible from OAAA after 33+ years. Martin logged 20 years at Vincent Printing; he was a business development executive. Prior experience spans 20 years at Creative Displays, Foster & […]

Rate This Board By Out of Home Creative

Rate This Board allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great).  Then the designer recommends how to improve the ad.  This week’s rating is provided by Melody Roberts, an OBIE nominated billboard designer and founder […]

Company of the Day: MV Outdoor

Company: Marin Ventures Outdoor Markets: California Headquarters: 1325 Howard Ave, Suite 816, Burlingame, CA  94010 Phone: 650-343-4789 Email: information@marinventuresllc.com Marin Ventures is a privately held outdoor advertising company which owns signs in California.  The company’s trade name is MV Outdoor.  The company is run by Grant Leschin.  What’s new since we talked last Grant? We had […]

Billboard Insider Grows 45% during 2018

Billboard Insider just finished an outstanding year but don’t take our word for it.  Look at the data.  A 45% increase in site views. 2015 – 23,217 views 2016 – 220,036 views 2017 – 410,000 views 2018 – 598,608 views A big thank you to all of you readers who […]

Billboard Insider Classifieds January 5, 2019

“The response has been excellent.  Excellent investment.”  Out of home broker Stephen Minnich. “…we have received no less than 15 responses the ad you ran for us to sell our Quad Cities billboard plant…”  David Buring “FYI, today we got two requests from out of home companies to sign up.  […]

Ian Dallimore’s Predictions for OOH for 2019

Ian Dallimore is the Director of Innovation & Digital Sales Strategy for Lamar Advertising. Ian has three predictions for out of home in 2019:  1.   Programmatic will make a significant impact in the OOH space Programmatic advertising has seen significant year over year growth in the digital OOH space the last […]