Next time someone tells you that out of home doesn’t work, send them this New York Times article. Two sons rented an Interstate Outdoor billboard on the Black Horse Pike highway in New Jersey for $2,000 for one month encouraging people to call their father to wish him happy birthday. […]
Other News
Company of the Day: Pioneer Outdoor
Company: Pioneer Outdoor Market: Springfield Missouri. Address: 520 S. Union Ave, Springfield, MO 65802 Phone: 417-315-8719. Email:contact@pioneeroutdoor.com Pioneer Outdoor is a family owned company which operates a plant of 80 static faces and 34 digital faces around Springfield Missouri. The company was formed in 2011 by Larry Lipscomb who has nearly 40 […]
Public Necessity Requirement for Billboard Condemnation
By Richard Rothfelder, Rothfelder and Falick Our law firm is currently handling a billboard condemnation case, in which the recent controversy over President’s Trump’s declaration of a national emergency to fund the border wall involves the same basic legal principles. Specifically, our client is facing the usual situation where his […]
Get Billboard Insider by email.
Insider writes 4-5 stories each day about the out of home business. There’s an easy way to see each day’s stories without visiting our website. Sign up for our free email blast and you’ll join 2,990 other subscribers who get a morning email with clickable links to each of our […]
Traffic Safety: Government Communicates via OOH
Ken Klein, OAAA Executive Vice President, Government Affairs The Pennsylvania Turnpike pleads with drivers to focus on the road, not cell phones (Focus is Key). It delivers that message on billboards. The PA Turnpike campaign (tagline: “Delete the Distractions”) is the latest example of billboards as safety messengers. For decades, […]
Branded Cities Celebrates 20 years.
(Toronto, Canada – March 13th, 2019) Branded Cities, a premier and iconic Out-of-Home (OOH) media company in North America, announces the celebration of 20 years in the OOH industry. Founded in 1999 in a single market, Branded Cities has grown immensely, now with nine sales offices in twenty markets boasting […]
Company of the Day – Penneco Outdoor
Company: Penneco Outdoor Market: Southwest Pennsylvania Headquarters: 6608 Route 22, Suite 307 Delmont, PA 15626 Phone: 724-461-1041 Email: Outdoor@Penneco.com Penneco Outdoor is the largest locally owned billboard company in Southwest Pennsylvania. The company owns more than 30 structures with 100 faces in Westmoreland, Indiana, Fayette, Bedford and Allegheny counties. Four […]
Nancy Fletcher on the Thomas Case, Women in OOH and Mentors
This week’s podcast guest is Nancy Fletcher who retires at the end of this year after a 40-year out of home advertising career, which includes nearly 30 years as President and CEO of OAAA. Here are highlights of our interview. What have been the industry’s biggest accomplishments over your tenure? […]
Integrity First: Remembering OOH Legend Karl Eller
By Nancy Fletcher, President and CEO, OAAA As media, sports, and academia honor the memory of the legendary Karl Eller (1928-2019), his many admirers recall the traits that guided him and inspired others. I knew Karl 40 years. He was positive, even when times were tough. He was resilient, standing […]
Signal and Insite-Martin rebrand to InSite Street Media
Atlanta & Los Angeles – Signal Outdoor Advertising of Atlanta, Georgia and the InSite Martin Street Ads company of Los Angeles which announced their merger in October, are now re-branding the combined company. The new name will be InSite Street Media with executive offices in the same two cities. They […]