Selling commercial “sponsorships” on the highway right of way (rest areas, welcome centers, roads, and vehicles) wouldn’t work in West Virginia, says a new report. “The sponsorship program is neither feasible nor practicable for the (West Virginia) Division of Highways,” concluded an independent study commissioned by the state. The […]
Company: Sierra Displays Market: Northern Nevada. Headquarters: P.O. Box 51534 Sparks, Nevada 89435-1534 Phone: 775.825.7900 Email: Robin@SierraDisplays.com Sierra Displays is a locally owned and operated outdoor advertising company serving the Northern Nevada market, specifically Reno and Sparks, for over 25 years. Paid Advertisement
Terrific convention for the IBOUSA in Savannah last week. Congratulations to Chris Cowlbeck and the IBO staff for all their hard work. Insider noticed three things that we wanted to point out as highlights to the convention. Programmatic is no longer a foreign language to the IBOUSA membership – How […]
Grey Outdoor has acquired 18 billboard structures from HBI Outdoor based out of Whiteville NC in Columbus County NC. The purchase includes all the billboards owned by HBI Outdoor (43 Faces) including the rights to rebuild 3 signs. The 3 signs are currently being taken by the NCDOT for a […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]
Company: Superior Outdoor Advertising Markets: Mississippi Headquarters: PO Box 1305 Laurel Mississippi 39442 Email: superioroutdoorllc@gmail.com Phone: 601-433-9373 Superior Outdoor operates a billboard business in Mississippi. Gathian Wells is the company’s founder and owner. Insider talked with Wells this week. You’ve got out of home in your blood. My introduction into […]
Billboard Insider Classifieds work: “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from Stu at Bassler and Co that I learned about on Billboard Insider. I told […]
Signvalue co-founder Paul Wright talked about Landmark, Outfront, Clear Channel and Link on this week’s Billboard Insider Podcast Landmark I think that they represent a threat to the industry but not as big a threat as I initially thought…They’re really looking for long term leases that have solid revenue streams…They […]
Here is a re-cap of OAAA EVP Ken Klein’s presentation to independent billboard operators (IBOUSA) in Savannah on May 9. First Amendment First Amendment free speech protections knocked out San Francisco’s mandated warning label on ads for sugary drinks and Cincinnati’s targeted tax on billboards (that case is on appeal […]
IBOUSA announced today that it will be making a full-service health plan available to its associates that will cost substantially less than otherwise available. “Health care is a concern of all Americans,” says IBOUSA Executive Director, Chris Cowlbeck. “But to-date, small to mid-sized businesses and sole proprietorships have been excluded […]
