Two Louisiana Legislators are on the warpath against billboards. Rep Jack McFarland has introduced House Concurrent Resolution 4 in the Louisiana legislature to: Limit the number of billboards to 7,000 in the state Prohibit the conversion of any static billboards to digital billboards. Increase billboard licensing fees from $25/year to […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]
Company: Renaissance Outdoor Advertising, Inc. Headquarters: 1121 W. Pointe Vista Path, Hernando FL 34442 Markets: Florida Phone: 352.533.4330 Renaissance Outdoor Advertising, Inc. (ROA) is a locally owned and operated company that has been in business in Citrus County since 1988. The company operates in the following markets: Hernando Citrus Springs Crystal River Lecanto Beverly […]
Ralston Outdoor’s Ben Ralston owns the Katy Trail Ice House brewpub in Dallas. Ralston Outdoor supplied authentic hand painted billboards for a recent patio expansion. A vintage Pearl Brewing and a vintage Coca Cola ad on old 10’6″ Butler panels. Will someone ask the IBOUSA or OAAA to hold a […]
Billboard Insider Classifieds work: “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from Stu at Bassler and Co that I learned about on Billboard Insider. I told […]
In February 2019 the FCC issued an enforcement advisory out of concern over a “growing number of companies that market noncompliant light-emitting diode (LED signs) in violation of the FCC’s rules.” The FCC had an initial round of enforcement actions in July 2017. Nineteen digital sign makers were fined. Insider […]
Every wonder what it’s like to be Geopath President Kym Frank? Read TierPM’s A Day in the Life of Kym Frank, President at Geopath. Newsday reports that Standard Diversified, the public company which owns Standard Outdoor, has fired chief executive Ian Estus. Gregory Baxter has been appointed interim CEO. […]
Billboard Insider reported yesterday on the Texas House Transportation Committee hearing on HB 3368 seeking to establish a 42.5’ maximum height on new billboards. I attended the hearing, and testified on behalf of several clients that the proposed legislation should be rejected as unconstitutional. Here’s the backstory. Prior to the […]
Company: Ralston Outdoor Advertising Market: Texas Headquarters: 13450 N Stemmons Suite 240, Farmers Branch, Texas, 75234 Phone: 972-241-4040 Email: sales@ralstonoutdoor.com Ralston Outdoor is the largest independent outdoor advertising company in North Texas. The company was founded in Dallas in 1976 by Doug Ralston. Ralston operates a plant of over 200 faces throughout the greater Dallas-Fort […]
Scott Hibberts of Fairway Outdoor says just sell impressions in a followup comment to yesterday’s post on pricing right and left hand reads: “If you are truly selling the medium on impressions, right hand read vs left hand read rates will work themselves out. Left hand reads, by formula, get […]
