Company: Riley Outdoor Headquarters: 704C Plaza Blvd. #106, Kinston, NC 28501 Markets: Signs located throughout Eastern North Carolina Phone: 252-527-2223 Email: RobertMoore@RileyOutdoor.com Robert Moore, President of Riley Outdoor also has an ownership interest in Patriot Outdoor which he co-owns with Warren Stancil of Interstate Outdoor. Riley Outdoor was started in August […]
Lamar has moved fast to respond to draconian legislation impacting billboards in Louisiana with a Freedom to Advertise website, a fact sheet which counters the myths used by the legislation’s sponsors, a media statement and a letter from Sean Reilly to the legislature. Lamar shows us how to respond to […]
This week’s podcast guest is Geopath President Kym Frank. She talks about the mistakes which other media channels have made, new features of Geopath’s Insights Suite, autonomous cars, privacy, the death (or not) of ad agencies, hyper-targeting and Dr Zizmore… Some highlights. Features of the new Geopath system When we […]
An OAAA Special Report Driven by OOH and search, advertising sales in the US reached an all-time high in 2018, according to a new study by MAGNA. Advertising spending grew by almost 10 percent to $212 billion. The best performers of the year, according to the report, were paid search (ad […]
Company: Riviera Billboards Markets: Alabama Address: 15810-A State Highway 59, Foley, AL 36535 Phone: 251-978-2462 Rivera Billboards a digital billboard and static billboards in Summerdale AL on the way to the beaches. Don Stafford is a co-owner of the company. [wpforms id=”9787″] Paid Advertisement
Avoid lease inflators in excess of 1-2%/year or your cashflow margin will erode. That’s the lesson of the chart below which compares US annual inflation with US out of home advertising growth since 2000. Inflation and out of home revenues increased 1.6%/year and 1.2%/year, respectively since 2008. Inflation and out […]
Yesterday, Insider excerpted the security sections from the Digital Out of Home Primer. The primer reiterates the importance of physically securing your digital billboards. DJ Jennings of Smartlink reminds Insider that Smartlink has developed systems to keep your digital billboards safe: At Smartlink we have been helping to provide ways […]
By Steve Nicklin, Vice President of Marketing, OAAA OAAA has released the 2018 MegaBrands report, a comprehensive review of the largest national advertisers. The report reviews the top 100 OOH advertisers and top 100 total media advertisers, along with their ad spend by medium, and ad agency relationships. Of the […]
Company: Revelation Outdoor Management Headquarters: 420 South Hill Street, Buford, GA 30518 Markets: Georgia, South Carolina Phone: 770-831-3984 Email: morganh@revelationom.com Revelation Outdoor comprises two companies, Trinity & Diamond Outdoor. Founded in 1997 by Morgan Hudgens and Senator Ralph Hudgens, Diamond Outdoor currently operates just over 100 faces in metro Atlanta and […]
The second most popular post on the Billboard Insider website is Hacking Digital Billboards. There are people out there who would love to hack your digital signs. The Digital Out of Home Primer which was published last week contains an outstanding summary of the issues relating to digital billboard security […]
