Other News

Adams Outdoor Launches Smart Billboard Technology

Bethlehem, PA — 8/5/2019 — Today, Adams Outdoor Advertising Eastern PA announces the availability of Smart Billboard technology.  Media buyers and advertisers now have the opportunity to combine the reach powerhouse of billboards with the targetability and trackability of online advertising. “Billboards do an excellent job of delivering compelling and […]

Company of the Day – Whiteway Outdoor

Company: Whiteway Outdoor Market: Atlanta, Georgia Headquarters: 6400 Powers Ferry Road, Suite 374, Atlanta, Georgia Phone: 770-226-9605 Email: m.levin@mindspring.com Whiteway Outdoor operates a high profile billboard plant consisting of 13 static billboard faces and 3 digital billboard structures with four faces located in Atlanta.  The structures are in prime locations along […]

Out of Home Brokerage Fees

When you retain a broker to sell your out of home company you’ll be asked to sign a brokerage agreement.  Here’s a short course on brokerage fees. The Fee Amount 5% of the total consideration of a transaction is a starting point.  Less for a large transaction and higher for […]

Watkins Installs Missouri’s Largest Digital Billboard

Watkins Outdoor has installed one of the largest digital billboards in the state of Missouri.  The sign measures 22’5″ by 36’5″ and is located at 440 N 190th St in Ozark, Missouri.  The sign is so big it requires two proof of performance and monitoring cameras instead of one.  Daktronics […]

Rate This Board by Greg Callaham

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]

Company of the Day: Wicks Outdoor

Company: Wicks Outdoor Advertising, Inc. Markets: Pennsylvania Headquarters: 769 Bloody Spring Rd, Bethel, PA 19507 Phone: 610-488-7588 Wicks Outdoor Advertising Inc. is an independent billboard company owned and operated by Lucas Wicks. Wicks Outdoor has billboards including bulletins and posters on primary roads in Berks, Schuylkill, Columbia and York Counties in eastern PA.  The […]

Billboard Insider Classifieds August 3, 2019

Billboard Insider Classifieds work: “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from Stu at Bassler and Co that I learned about on Billboard Insider.  I told […]

Clear Channel Execs on US Growth, Divestitures and the Equity Issue

There were lots of questions on yesterday’s Clear Channel Outdoor conference call.  Here are some of the more interesting comments. Clear Channel Outdoor America CEO Scott Wells dissects 9% US growth We really saw growth across all channels and all product lines.  It was a balanced growth quarter.  We saw […]

Clear Channel Outdoor Americas Revenue Up 9%

Clear Channel Outdoor’s strong second quarter in the US was hurt by weak results overseas.  Here are the highlights from the company’s second quarter earnings release and conference call. Consolidated revenue increased by 1.1% to $719 million during the second quarter of 2019 when adjusted for FX movements.  A 9.1% […]

Daktronics Selected by Amherst Media for New Digital Showcase

BROOKINGS, S.D. – Aug. 1, 2019 – Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, was chosen by Amherst Media to design, manufacture and install a new out of home (OOH) digital showcase in Boston, Massachusetts. The display has been encased into the façade of the newly constructed Marriott Moxy Hotel, located in the Downtown Theater […]