Other News

Company of the Day – Victor Sign Company

Company: Victor Sign Corporation Markets: Greater Chicago, IL Headquarters:  2734 W. Superior St, Chicago, IL  60612 Phone: 773-661-0056 Email: info@victorsignchicago.com Victor Sign Corporation has operated a billboard plant of wallscapes, bulletins and digital signs in Chicago for over 85 years.  At one time Victor Sign & Display Company (as it […]

OAAA Names IAB Senior Executive Anna Bager President and CEO

Digital, Mobile, Video Advertising Veteran Will Lead OOH into the Future July 22, 2019 (Washington, DC) – The Out of Home Advertising Association of America (OAAA), the national trade association that represents the $8+ billion US out of home (OOH) advertising industry, announced that it has named Anna Bager, Executive Vice […]

Rothfelder on Knick vs Township of Scott, An Important Ruling

Insider’s Note: Richard Rothfelder is a Partner at Rothfelder & Falick and a frequent and welcome legal contributor at Billboard Insider.  During the last few days of its term, the US Supreme Court decided on June 21, 2019 an extremely important case, for both the outdoor advertising industry and Supreme […]

Rate This Board by Greg Callaham

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]

Company of the Day: View Outdoor

Company: View Outdoor Markets: Indiana, Illinois, Florida Headquarters: 1000 E 80th Place, Suite 700N, Merrillville, IN  46410. Phone: 866-757-8439 View Outdoor owns manages over 600 bulletins, wallscapes and transit wraps in Illinois and Indiana.  The company was founded in 2004 by Dean White who many of you know as the former owner of […]

Billboard Insider Classifieds July 20, 2019

Billboard Insider Classifieds work: “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from Stu at Bassler and Co that I learned about on Billboard Insider.  I told […]

Mike Norton on the Cincinnati Billboard Tax

In June 2018 the city of Cincinnati passed a 7% tax on billboard revenues.  Lamar and Norton Outdoor got the tax blocked in court.  The case is on appeal.  On Wednesday’s Billboard Insider podcast Insider asked Mike Norton what he learned from that experience: I would like to think that […]

Deficit Ridden Chatham Transit Forgoes Transit Ads

Scenic America has “gifted” Chatham Transit System a certificate in appreciation of a decision to give up transit advertising.  “All the little things and not so little things add up” says a Scenic representative. All the little things add up.  Maybe Scenic should “gift” the transit system the $165,000/year to […]

New and Noted July 19, 2019

In The Other Side of Outdoor Advertising Crunchbase notes that startups like Brex and Eaze are using out of home advertising to get consumers attention: “The startups we talked to, including Brex, Eaze, and Snowflake, said that they think consumers are tired of Facebook and Instagram advertisements.  Especially because you […]

Company of the Day: Vector Media

Company: Vector Media Headquarters: 560 Lexington Avenue, New York NY 10022 Phone: 212.557.9405 Markets: Nationwide. Vector Media operates a plant of 30,000 out of home faces and 20,000 transit advertising faces across the US in addition to double decker buses, airport shuttles and trolleys.  The company has inventory in 27 of […]