Grey Vick, owner of Grey Outdoor is an avid surfer. This picture was taken at Wrightsville Beach, North Carolina. Insider asked Vick if he’s ever seen a shark and he said this: “I have seen sharks the the water a few times but mostly they just hang out under your […]
Billboard Insider Classifieds work: “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from Stu at Bassler and Co that I learned about on Billboard Insider. I told […]
By Ran Ben-Yair, CEO and Co-founder of Ubimo. The advertising industry as a whole is on the verge of a seismic shift. After two decades of learning about and acclimating to the shopping habits of Millennials, they’re being supplanted by the ascending Generation Z, the first generation of true digital […]
One of the many things Insider loves about OOH is our commitment to doing good in our communities and the world. One of the groups that operators work with is The Foundation for a Better Life and their PassItOn.com out of home campaigns. Insider had the opportunity to interview Gary Dixon, President […]
Insider found this linked in post announcing Lamar Advertising’s purchase of a majority of the assets of Delaware Outdoor Advertising. Max Drachman of Kalil and Co was the broker. This acquisition follows on Lamar’s purchase of Philadelphia out of home advertising company Steen Outdoor in August 2017. [wpforms id=”9787″] Paid […]
New York, NY, June 20, 2019 – Geopath, the not-for-profit organization that provides audience location measurement to the Out of Home (OOH) industry, welcomed two new members to its Board of Directors during their most recent membership meeting, held Tuesday, June 17. Newly elected to Geopath’s Board of Directors is […]
After 49 years of service, Wayne Johnston recently retired from Media Resources. Wayne started with Media Resources in 1969 as a bill poster. He said he liked the job “because of the freedom”. Once you leave the shop “you’re on your own.” Wayne wasn’t always alone though. For some reason […]
EMarketer did a 17 minute interview with Lauren Fisher titled Why the Next Wave of Digital Billboard Ads Will Be Automated. A couple snippets caught Insider’s attention. Why interest in automated ads now? The mobile piece is really key here…One thing that mobile and out of home have in common…is […]
Insider asked Formetco safety director Jim Poage, to talk about about the hazards associated with using a ladder when working on an out of home advertising structure. Tell us about some hazards that concern you when people work on billboard structures. Falls are a major issue, electrical hazards are one, […]
From the OAAA Outlook Newsletter OOH revenue in the United States is expected to continue its steady growth through 2019 and 2020, according to the US Media Forecast Report recently released by GroupM, WPP’s media investment group. Overall ad spend in the US grew by 9.5 percent in 2018. The group forecasts […]
