Company: Coastal Outdoor Advertising Markets: New Jersey Headquarters: PO Box 632, Far Hills, NJ 07391 Phone: 908-378-5464 Email: info@coastaloutdoor.com Coastal Outdoor Advertising operates a billboard plant with 12 high profile bulletin faces across highly traveled streets and expressways in New Jersey. The company is owned by Frank Nataro. Nataro has been in the outdoor […]
This week Lamar refinanced its 5 3/8% notes with 3 3/4% and 4% notes Here’s a table showing borrowing costs for the public out of home companies. Over the past year Lamar has cut borrowing costs by almost 200 basis points by a series of refinancings. The table shows that […]
Insider’s take: Here’s a promising development to bring large national advertisers onto the Blip self service out of home advertising platform. New York (January 27, 2020) – Cedric Bernard, ex co-CEO of Kinetic North America, has partnered with Blip, North America’s most successful self-serve OOH advertising marketplace, to form the […]
NEW YORK– Branded Cities today announced that it has named Vivien Kronengold as the Chief Brand Officer, a newly created position, reporting directly to Vaibhav Gupta, EVP/Chief Operating Officer. Ms. Kronengold will be responsible for driving initiatives that re-position the company beyond OOH, as a premier, full-service sales, marketing and […]
Insider’s take: Municipalities aren’t shy about trading stadium naming rights for money. Insider wonders if we’ll see more transit stations opting for naming rights in exchange for money. Makes the most sense when a transit station is located at or near a landmark facility. PHILADELPHIA (January 27, 2020) – As […]
London, UK (Jan. 27th, 2020): Talon Outdoor, the independent Out of Home media specialist, has announced today that Imran Elahi has been appointed to the newly created role of Head of Digital. Elahi is charged with driving digital OOH innovation alongside Talon’s Strategy and Transformation teams. Elahi has more than […]
Company: Cooper Outdoor Markets: Texas, Southern Coast, Southeast of San Antonio. Headquarters: 115 Waco, Corpus Christi, Texas, 78401 Phone: 361-882-3088 Email: coopersales@cooperoutdoor.com Cooper Outdoor is a locally owned and operated family business which was founded in 1981. The company has 500 billboard locations in Aransas County, Bee County, Jim Wells […]
Jesse London has 25 years experience in media sales including 20 years selling out of home. Last week he talked about selling out of home versus radio. Today he gives 6 tips for selling out of home versus TV. How would you sell out of home versus TV? (1) I […]
Digital billboards are making the one-premise and off-premise signs more and more alike. One case of this is the digital billboard located at American Eagle’s new building in Las Vegas. The project was a joint venture between Yesco and Prismview. History For decades, the Prismview team operated under the YESCO […]
Rate This Board allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer recommends how to improve the ad. This week’s rating is provided by Melody Roberts, an OBIE nominated billboard designer and founder […]
